All NULL Articles

• 2.7K

  Practice Metrics

  Analyze Your Finances to Determine When to Add an Associate

  By Jerry Hayes, OD By analyzing your net profits and potential for growth, you can reliably determine if this is the right...

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  38.5K

  Coding and Billing

  How to Coordinate Medical and Vision Plan Billing

  By Tamara Kuhlmann, OD, FAAO, MS Training staff to code accurately for insurance reimbursement is critical to a practice's success with medical...

• 25.1K

  Marketing

  Wake-Up Call: Enhance Patient Services to Effectively Compete with Online Optical Sales

  By Scot Morris, OD What's the best antidote to online optical shopping: Make shopping in your optical a convenient, rewarding experience, and...

• 9.4K

  The Optometric Minute

  The Importance of Contact Lens Patients to Your Practice

  By Robert A. Davis, OD Robert A. Davis, OD, of The Eye Center in Pembroke Pines, Fla., explains why contact lens patients...

• 4.8K

  ROB Archives

  May 3, 2011

  InfantSEE: Improving Pediatric Vision in Your CommunityBy Peter Kehoe, ODPeter Kehoe, OD, of Kehoe Eye Care in Galesburg, Ill., encourages participation in...

• 4.3K

  Search Engine Optimization

  SEO Starter Kit: Use Search Engine Optimization to Power Practice Growth

  By Daniel Rostenne Search engine optimization (SEO) can spur practice growth by publicizing your full range of services to patients--and helping potential...

• 3.6K

  Medical Model

  Opportunities in Treating Ocular Allergies

  By Jeanmarie Davis, ODTreating ocular allergies, and publicizing your services, is essential to better serving a growing portion of your patient base.

• 2.0K

  Medical Model

  Managing Medical Eyecare

  By Thomas F. SteinerProviding your patients with medical eyecare services is a key practice growth driver.

• 3.3K

  The Optometric Minute

  InfantSEE: Improving Pediatric Vision in Your Community

  Peter Kehoe, OD, of Kehoe Eye Care in Galesburg, Ill.,  encourages participation in InfantSEE, an AOA public health program for the early...

• 1.9K

  ROB Archives

  April 26,2011

  The Importance of Submitting High-Risk Diagnosis CodesBy John Lahr, OD, FAAOJohn Lahr, OD, FAAO medical director of EyeMed, explains how submitting high-risk...

• 2.7K

  The Optometric Minute

  The Importance of Submitting High-Risk Diagnosis Codes

  John Lahr, OD, FAAO medical director of EyeMed, explains how submitting high-risk codes for diseases such as diabetes, hypertension and high cholesterol...

• 2.6K

  The Optometric Minute

  Staff Communications: Fruitful Staff-Patient Phone Conversations

  Amir Khoshnevis, OD, of Carolina Family Eye Care, in Charlotte, N.C.,  trains his staff to not only answer a patient's questions over...

• 2.8K

  Finances

  Beyond Paperless : Harnessing the Value of Integrated Technology Throughout the Practice

  Efficiencies generate cycle of higher quality, greater patient satisfaction, and enhanced profitabilityIt’s time to graduate beyond a paperless practice. Simply converting paper...

• 2.9K

  Finances

  ‘Spark’ Growth with an Office Makeover

  When it comes to practice growth, we all know that we must make changes, but it takes a little spark to make...

• 1.6K

  ROB Archives

  April 19,2011

  Be a Pink Eye Care Provider: Make Your Practice the Go-To Source of TreatmentBy Jason Miller, OD, MBA,By educating patients that your...

• 1.7K

  ROB Archives

  April 12,2011

  2011 a Boom Year? Top Reasons to Buy or Sell a Practice NOWBy Scott Daniels and Alissa Wald, ODAs we emerge from...

• 1.5K

  ROB Archives

  April 5,2011

  EHR: Does Your Practice Meet Meaningful Use Requirements?By ROB EditorsThe benefits of an EHR system are clear: It can make your practice...

• 1.3K

  ROB Archives

  March 29,2011

  Shape Your Dispensary's Image with Collection-Driven Merchandising  By Jay Binkowitz and Evan KestenbaumTaking a page from fashion retailers, optical shops can profit from well-stocked...

• 1.3K

  ROB Archives

  March 22,2011

  Ask the Right Questions to Keep Patients in Contact LensesBy ROB EditorsAsking your patients the right questions about their contact lens use...

• 1.3K

  ROB Archives

  March 16,2011

  Prescribe Contact Lens Solutions for Patient Comfort and ProfitabilityBy ROB EditorsA number of studies confirm what eyecare practitioners have long believed: That...

• 1.2K

  ROB Archives

  March 9,2011

  Seal the Sale: Bundle in the Exam RoomBy Mark HintonUse your authority as doctor to prescribe multi-treatment lenses to patients while they...

• 1.3K

  ROB Archives

  March 2,2011

  Presenting Ophthalmic Lens Features: Sell Total Lens PackagesBy ROB EditorsOffering your patients ready-made lens packages simplifies the often confusing lens presentation process.In...

• 1.5K

  ROB Archives

  February 23,2011

  Reorganize Your Frame Board for Enhanced ProfitabilityBy ROB EditorsReorganizing your frame board can build sales, and your frames sales rep can be your best...

• ROB Archives

  February 16,2011

  Lifestyle Dispensing: A Key to Multiple Pairs    By ROB EditorsA staff that skillfully matches patients with high-end frames that suit their unique lifestyle...

• ROB Archives

  February 9,2011

  Theories of Sales PresentationsMike Rothschild, OD, Carrollton, Ga A series of approaches to effective dispensary sales                  Implement Complementary Sales Systems*Coordinate your frames presentation...

• 1.9K

  ROB Archives

  February 2,2011

  Implement an Unconditional Warranty to Build Customer Loyalty         By Jay BinkowitzAn unconditional warranty, with a co-payment of $25, increases customer confidence and...

• 1.5K

  ROB Archives

  January 26,2011

  Specialty Contact Lenses: Growth Lies in NichesBy Judith LeeSpecialty Contact Lenses: Growth Lies in NichesThis is the third installment of a four-part...