Oct. 4, 2017 Ed King, a retail expert and co-founder of High Street, a Retail Experience Collective, urges ECPs to study how...
July 26, 2017 The use of radio-frequency identification (RFID), in which digitized tags are created for each frame, allows you to manage your...
July 5, 2017 Shopping online is so pervasive today that bricks’n’mortar retailers (including optical retailers) are adding online-style features in their shops....
March 22, 2017 “It’s important that we have an eyewear wardrobe that matches what we talk to our patients about,” says Bridgitte...
Howard Purcell, OD, FAAO, Dipl., of Essilor, explains the marketing approach behind Eyezen and Eyezen+ lenses–and stresses that the eye exam remains...
Dec. 7, 2016: Barry E. Santini of Long Island Opticians utilizes deluxe eyewear cases to make multiple sales and build value with...
Nov. 2, 2016: Barry E. Santini, ABOC, has added a new system to take a 3D scan of a customer's face and...
Jan. 27, 2016: Andrew Karp, group editor, Lenses & Technology, 20/20 and Vision Monday, reports that optical technology is being applied in...
Sept. 16, 2015: Barry Santini, ABOM, of Long Island Opticians, explains how to present clip-ons as "layers" that can enhance a golf...