Creating pricing that works for both patients & practice profitability.
Pitfalls to avoid--and correct--in frame inventory management.
Maximizing the advantages of your in-person optical shop.
Tips for making it more likely your patients make a purchase.
Create a sleek, sophisticated office.
The advantages to patients & you of selling eyecare accessories.
When merchandising, we tend to look at other optical retailers. Fact is, we compete with all retailers for share of patient dollars—and...
Enhance in-office marketing with better signage.
By Peter Shaw-McMinn, OD Most of us are careful about presenting our products in the proper lighting and addressing what our patients...
By Tom Moseman Simply put, there are instances when the doctor needs to show authority, as well as situations when staff should...