Frames
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4.2KTop Ways to Keep Frame Inventory New & Exciting
Tricks to keeping your optical inventory engaging to patients.
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5.2K4 Summer Optical Promotion Ideas
Ideas to help you kick-start optical sales this summer.
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4.3KHow to Reduce Optical Overhead & Maximize Profitability
The consignment model can be the key to profitability.
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2.6KHow to Match Frame Mix to Practice Demographics
Tips on creating a frame collection especially for your patients.
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3.1K6 Ways to Build Multiple-Pair Sales
Strategies to sell more eyewear to each patient.
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6.3K9 Ways to Sell More Children’s Eyewear
What your practice needs to sell to families with children.
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3.2KHow to Use Frame Mix to Boost Capture Rate
Pointers for investing in a frame mix likely to increase capture rate.
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7.1KHow to Get Opticians Excited to Sell Your Frames
Tips for inspiring your opticians to WANT to sell your merchandise.
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4.5KTop Ways to Successfully Prescribe & Sell Sports Eyewear
What you need to launch a sports eyewear niche.
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4.0KTop Ways to Increase Walk-In Patients
Make walk-ins more likely, and generate higher revenues.
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5.5K6 Things to Do to Sell More Men’s Frames
The trick to getting men to buy in your optical.
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3.2K
How to Elevate Your Opticians to Style Consultants
Teach your opticians to guide patients' styles--and eyewear purchases.
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2.2K
Steps to Price Frames to Maximize Profitability
Price frames to maximize sales and build your patient base.
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5.1KThe Big Things Millennials Want from Your Optical
Create an optical that captures Millennial purchases.
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15.5K
9 Ways to Manage Your Frame Board Profitably
How to make your frame board a patient-pleasing money-maker.
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3.5K6 Ways to Increase Sales of High-End Frames
How to make high-end frames a sales leader in your optical.
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6.5K
How Shopping Can Teach You to Increase Sales in Your Optical
Turn your next shopping trip into an optical sales tutorial.
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8.5KTips for Training Your Opticians to Sell More Multiple Pairs
Secrets to teaching your opticians to sell multiple pairs.
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5.1K
How to Differentiate Your Practice with Private Label Frames
Leverage private label frames to market your practice.
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5.0K
How to Boost Capture Rate & Revenues
Advice on capturing more of the prescriptions you write.
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4.3K3 Growth Strategies for Your Optical
How three ROB contributors made optical sales soar.
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Optical Sales Booster: When to Use the Hard Sell vs. Soft Sell
Learn when to go hard, and when soft, in selling eyewear.
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3.9KWhy You Need Both Big Brands & Independents on Your Frame Board
Finding the most profitable inventory mix.
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2.4K
How to Capture the Second Wave of Back-to-School Sales
Act now to capture round two of back-to-school sales.
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7 Steps to Make Optical Promotions a Success
Do these things to ensure your optical promotions pay off.
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Optical Promotions: 3 Top Revenue Generators
Try these winning optical events to both help patients & increase revenues.
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When the OD Also Has to Be the Optician
Being the optician--at least once--can teach an OD invaluable lessons.
