Frames
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8.6KHow to Reduce Optical Overhead & Maximize Profitability
The consignment model can be the key to profitability.
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5.5KTop Ways to Successfully Prescribe & Sell Sports Eyewear
What you need to launch a sports eyewear niche.
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1.1KSecrets to Capturing Flex-Spending Account Dollars
Strategies to capture more flex-spending-account dollars.
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2.2KUsing Custom Price Quotes to Capture Delayed Optical Sales
By Ian G. Whipple, OD Oct. 16, 2019 Optical sales that seem to have walked out the door aren’t necessarily lost; they’re...
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1.3K6 Ways to Increase Sales of High-End Frames
How to make high-end frames a sales leader in your optical.
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738The Big Things Millennials Want from Your Optical
Create an optical that captures Millennial purchases.
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5.9KTop Ways to Keep Frame Inventory New & Exciting
Tricks to keeping your optical inventory engaging to patients.
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5.1KWhy You Need Both Big Brands & Independents on Your Frame Board
Finding the most profitable inventory mix.
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1.8KMastering the Mix: Finding the Perfect Frame Mix for Your Practice
Secrets to getting the most profitable inventory mix.
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7 Steps to Make Optical Promotions a Success
Do these things to ensure your optical promotions pay off.
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6.3K3 Growth Strategies for Your Optical
How three ROB contributors made optical sales soar.
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6.6K
How to Differentiate Your Practice with Private Label Frames
Leverage private label frames to market your practice.
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3.3KHow to Match Frame Mix to Practice Demographics
Tips on creating a frame collection especially for your patients.
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4.5K6 Ways to Build Multiple-Pair Sales
Strategies to sell more eyewear to each patient.
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7.2K9 Ways to Sell More Children’s Eyewear
What your practice needs to sell to families with children.
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4.1KHow to Use Frame Mix to Boost Capture Rate
Pointers for investing in a frame mix likely to increase capture rate.
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9.5KHow to Get Opticians Excited to Sell Your Frames
Tips for inspiring your opticians to WANT to sell your merchandise.
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7.4K4 Summer Optical Promotion Ideas
Ideas to help you kick-start optical sales this summer.
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3866 Things to Do to Sell More Men’s Frames
The trick to getting men to buy in your optical.
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5.4KTop Ways to Increase Walk-In Patients
Make walk-ins more likely, and generate higher revenues.
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4.1K
How to Elevate Your Opticians to Style Consultants
Teach your opticians to guide patients' styles--and eyewear purchases.
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2.8K
Steps to Price Frames to Maximize Profitability
Price frames to maximize sales and build your patient base.
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18.3K
9 Ways to Manage Your Frame Board Profitably
How to make your frame board a patient-pleasing money-maker.
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7.6K
How Shopping Can Teach You to Increase Sales in Your Optical
Turn your next shopping trip into an optical sales tutorial.
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9.9KTips for Training Your Opticians to Sell More Multiple Pairs
Secrets to teaching your opticians to sell multiple pairs.
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8.0K
How to Boost Capture Rate & Revenues
Advice on capturing more of the prescriptions you write.
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Optical Sales Booster: When to Use the Hard Sell vs. Soft Sell
Learn when to go hard, and when soft, in selling eyewear.
