The consignment model can be the key to profitability.
What you need to launch a sports eyewear niche.
Strategies to capture more flex-spending-account dollars.
By Ian G. Whipple, OD Oct. 16, 2019 Optical sales that seem to have walked out the door aren’t necessarily lost; they’re...
How to make high-end frames a sales leader in your optical.
Create an optical that captures Millennial purchases.
Tricks to keeping your optical inventory engaging to patients.
Finding the most profitable inventory mix.
Secrets to getting the most profitable inventory mix.
Do these things to ensure your optical promotions pay off.
How three ROB contributors made optical sales soar.
Leverage private label frames to market your practice.
Tips on creating a frame collection especially for your patients.
Strategies to sell more eyewear to each patient.
What your practice needs to sell to families with children.
Pointers for investing in a frame mix likely to increase capture rate.
Tips for inspiring your opticians to WANT to sell your merchandise.
Ideas to help you kick-start optical sales this summer.
The trick to getting men to buy in your optical.
Make walk-ins more likely, and generate higher revenues.
Teach your opticians to guide patients' styles--and eyewear purchases.
Price frames to maximize sales and build your patient base.
How to make your frame board a patient-pleasing money-maker.
Turn your next shopping trip into an optical sales tutorial.
Secrets to teaching your opticians to sell multiple pairs.
Advice on capturing more of the prescriptions you write.
Learn when to go hard, and when soft, in selling eyewear.