Pointers for investing in a frame mix likely to increase capture rate.
What your practice needs to sell to families with children.
The consignment model can be the key to profitability.
Tips on creating a frame collection especially for your patients.
Strategies to sell more eyewear to each patient.
Tips for inspiring your opticians to WANT to sell your merchandise.
Ideas to help you kick-start optical sales this summer.
What you need to launch a sports eyewear niche.
Tricks to keeping your optical inventory engaging to patients.
Make walk-ins more likely, and generate higher revenues.
The trick to getting men to buy in your optical.
Teach your opticians to guide patients' styles--and eyewear purchases.
Price frames to maximize sales and build your patient base.
Create an optical that captures Millennial purchases.
How to make your frame board a patient-pleasing money-maker.
How to make high-end frames a sales leader in your optical.
Do these things to ensure your optical promotions pay off.
Turn your next shopping trip into an optical sales tutorial.
Secrets to teaching your opticians to sell multiple pairs.
Leverage private label frames to market your practice.
Advice on capturing more of the prescriptions you write.
Find the best frame pricing strategy for your practice.
How three ROB contributors made optical sales soar.
Learn when to go hard, and when soft, in selling eyewear.
Finding the most profitable inventory mix.
Act now to capture round two of back-to-school sales.
Try these winning optical events to both help patients & increase revenues.