Frames
-
2.1KOptician Incentives that Increased AR Sales 20%+ & Multi-Pair Sales 5%
Incentivizing opticians to give a huge boost to service & profitability.
-
1.8KHow I Designed Optical Displays Delivering $600 Per-Patient Average Revenue
Creating optical displays worthy of a high-end dispensary.
-
1.4KHow I Increased Capture Rate 20%+ in 4 Years
Specific actions that increase eyewear capture rate.
-
3.4K4 Steps to Avoid Remakes from Outside Eyeglass Rxs
Easy ways to reduce remakes--even from outside Rxs.
-
2.9KThe Partnership that Increased One OD’s Optical Sales By 40%
Help that provides the key to increasing optical sales.
-
7.1K2 Investments for a New Practice On Track to Generate $160K+ Annually
How 1 new practice chose wisely in the investments it made.
-
1.8KThe Real Story of How Bad Customer Service Triggered the Founding of LensCrafters
How a customer-service focus helped launch LensCrafters.
-
4.9KThe Number 1 Resource That Transformed Our Ability to Maximize Profits
Pricing products to make both patients AND practice happy.
-
2.0KHow Our Practice Consistently Achieves a 90+% Eyewear Capture Rate
Improvements that significantly boosted one practice's eyewear capture rate.
-
5.6KHow We Made 35% of Our Patients Regular Dual Wearers of CLs AND Glasses
Keys to creating regular wearers of both CLs & glasses.
-
3.9KThe Pricing Strategy Lowering Our COGS by Almost 10% While We Maintain a $564 Revenue-per-Exam
Creating pricing that works for both patients & practice profitability.
-
2.4KHow I Manage My Frame Board to Sell As Many Plano Sunglasses as Non-Sun Prescription Eyewear
How to catapult your plano sunwear sales.
-
7.6KHow I Created an Optical that Averages 3 $500+ Purchases Per Patient Annually
An optical shop that generates a high profit from a low volume of patients.
-
4.1KHow We Are Wowing Patients with Fast, Convenient Eyewear
Finishing technology that changes your patient service & profitability.
-
4.1KWhat Your Opticians Aren’t Telling You–that Could Be Costing You Thousands in Sales
Wisdom from opticians that can change sales trajectory.
-
2.8KHow We Increased Frame Capture Rate 20% in 3 Years
Specific actions to positively impact frame capture rate.
-
5.3K3 Things to Teach Your Opticians to Double Multi-Pair Sales
Teaching opticians how to sell more multiple pairs of eyewear.
-
3.7K3 Actions Powering a 2-5% Capture Rate Increase Every Year Since 2016
Changes that significantly shifted capture rate--for the better.
-
3.9KThe Software Increasing Eyewear Sales & Cutting Sales Time in Half
Software with the potential to transform optical sales.
-
4.3K3 Eyewear Styling Strategies Proven to Increase Multi-Pair Sales 70%
A better way to train opticians to work with patients.
-
5.4KThe Revolutionary Rebate that Helped Us Sell 5 Pairs of Glasses to One Patient
A tool to help you springboard optical sales.
-
5.3K2 Actions to Boost Eyewear Capture Rate & Add $75,000 Annually to Your Practice
Try doing these two things to change your capture rate for the better.
-
2.5KThe Significant Money Walking Out Your Door & How to Capture It
Sponsored Content By ROB Editors & Laura DePoe, OD Independent practitioners are leaving money on the table. Take a look at these...
-
1.8K4 Factors Impacting Whether Patients Purchase Eyewear
Sponsored Content By Mark Wright, OD, FCOVD Patients come to you for your expertise. They want the care and service you provide...
-
3.6K3 Conversations that Capture Fast-Fleeting Optical Sales
Conversations that can keep purchases inside your office.
-
5.8KThe Optical Resource Spurring Efficiency, Lowering Costs & Powering More Sales
A practice resource that could spur great profitability.
-
5.2KThe Software that Increased My Premium Eyewear Capture Rate from 55% to 70%
Technology that makes capture rates soar.
