All NULL Articles

• ROB Archives

  January 19,2011

  Prescribe an Annual Supply of Contact LensesBy Judith LeeBanish talk about boxes. Recommend and authorize your patients to buy annual supplies. It...

• 1.7K

  ROB Archives

  January 12,2011

  Adjusting the Mix of Contact Lenses : Recommend Daily and Monthly Lens Replacement, Improve Compliance and ProfitsBy Judith LeeAdjusting the Mix of...

• 1.5K

  ROB Archives

  December 1,2010

  Let Them Touch the Merchandise By Peter Shaw-McMinn, ODMost of us are careful about presenting our products in the proper lighting and addressing...

• 1.2K

  ROB Archives

  November 1,2010

  Make Your Web Site Effective!By Rick KlebanTo make your web site effective you must first define what you mean by effective. To...

• 1.6K

  ROB Archives

  October 1,2010

  Build a Digital Strategy for Practice Growth: Overview of Digital Tools By ROB EditorsWebsite Facebook Twitter Yelp…. These are the buzzwords of our time. While...

• 1.6K

  ROB Archives

  September 1,2010

  Planning the Three Stages of Optometric PracticeBy Bob Schultz, President and CEO, Vision One Credit Union Stage 3: Exiting Practice… SuccessfullyIn the previous two...

• 1.6K

  ROB Archives

  August 1,2010

  Planning the Three Stages of Optometric PracticeBy Bob Schultz, President, CEO, Vision One Credit UnionWhen graduating optometry school, retiring from practice seems...

• 2.6K

  ROB Archives

  July 1,2010

  Planning the Three Stages of Optometric PracticeBy Bob Schultz, President, CEO, Vision One Credit UnionWhen graduating optometry school, retiring from practice seems...

• 1.5K

  ROB Archives

  June 1,2010

  Social Media and the Optometric Practice Why You Need to Get StartedBy ROB EditorsEyecare practitioners are hearing the constant drumbeat that, like...

• 1.6K

  ROB Archives

  May 1,2010

  Staffing: The Key Issue in All PracticesBy ROB EditorsWhen optometrists are asked what is the biggest challenge they face in running a...

• 1.4K

  ROB Archives

  April 1, 2010

  Help Us Build a Coding and Billing ResourceBy Mark Wright, OD  The complexities of coding and billing are among the most common...

• 1.7K

  ROB Archives

  March 1, 2010

  Why Your Practice Should Embrace Electronic Health Records…Now!By ROB EditorsEHR Systems Save Time and Money.An investment now could gain more than $100,000...

• 2.1K

  Office Environment

  Beyond Paperless: Harnessing the Value of Integrated Technology Throughout the Practice

  Sponsored by Eyefinity / OfficeMate Efficiencies generate cycle of higher quality, greater patient satisfaction, and enhanced profitability It’s time to graduate beyond...

• 2.5K

  Office Environment

  ‘Spark’ Practice Growth with an Office Makeover

  Sponsored by VSP Global Small Changes Can Make a Huge Impact When it comes to practice growth, we all know that we...

• 2.3K

  Marketing

  Prescribing From the Chair: Dispensing the Best Lenses Begins in the Exam Room

  By Mark Wright, OD When optometrists treat an eye infection, they prescribe a pharmaceutical agent by brand name: “We are going to...

• 3.1K

  Marketing

  Make Your Practice a Fixture in Your Community

  By Justin Bazan, ODParticipate in local community activities, and communicate that involvement through online social networks to create a strong foothold in...

• 4.1K

  Marketing

  Optimize Sales of Plano Sunglasses to Contact Lens Patients

  By Mark HintonImplementing an education-based sales approach can put more contact lens patients into anti-glare, polarized plano sunglasses...

• 2.6K

  Marketing

  Accommodate Diverse Cultures to Grow Your Practice

  By Kirk L. Smick, OD, FAAOIf your community is like mine, the patients visiting your practice are becoming more diverse. Understanding how to...

• 2.9K

  Doctor Patient Relations

  The Patient Experience Of Mice and Missions

  By Carole Burns, OD A recent MBA symposium was devoted to delivering world class 
service quality. Our keynote speaker was from the...

• 2.7K

  Doctor Patient Relations

  Building a Multicultural Practice

  By Manuel Solis, Transitions Optical In many communities across America, growth in an optometric patient base is likely to come from the...

• 3.1K

  Doctor Patient Relations

  Speak the Language of Patient Compliance

  By Amir Khoshnevis, OD Your words and phrases impact patient compliance. Learn how to communicate eye health recommendations powerfully to convince patients to...

• 2.5K

  Doctor Patient Relations

  Patient Refunds = Prime Opportunities to Build Patient Loyalty

  By Ally Stoeger, ODPatient complaints offer prime opportunities to showcase your practice’s problem-solving skills, and, through the use of targeted monetary refunds...

• 2.5K

  Doctor Patient Relations

  Measure Patient Satisfaction, Learn How to Grow Patient Loyalty

  By Ally Stoeger, ODGauging patient satisfaction by the right means will provide you with a roadmap to grow long-term patient loyalty.Use Low-Cost...

• Doctor Patient Relations

  Get Patients to Commit to Your Recommendations… And Know What to Do When They Won’t

  By Pamela Miller, OD, JD   The power of persuasion can motivate your patients to follow your recommendations, but documenting their actions...

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  Doctor Patient Relations

  Turn Angry Patients Into Practice Advocates

  By Sharon CarterYou have an opportunity to be a hero every time an angry patient walks through your door. Turning that patient's...

• 2.8K

  Social Media

  Take Control of Your Brand… Online

  By Harvey Moscot, OD ECPs Using Social Media for Practice Growth   BUILD YOUR BRAND ONLINE We do a tremendous amount of...

• 2.6K

  Social Media

  Finding the Right Media

  By Alan Glazier, OD ECPs Using Social Media for Practice Growth   TEST THE WATERS I began using social media in 2007....