How to beat the Warby Parkers & Hubbles of the world.
How to help more patients with digital eye fatigue syndrome.
Sponsored Content By Mark Mattison-Shupnick, Master Optician Sept. 4, 2019 Color blindness is an age-old problem with a brand-new solution for patients....
How to help patients & practice by selling more computer glasses.
Technology to provide speedy, high-quality glasses.
How to team up more effectively with your optical.
Keys to ensuring remakes are rare.
Tips to prescribe & sell more sports lenses.
Tips for boosting sales of AR lenses.
A lens style conversation to have with patients.
How to optimize custom lenses to grow your practice.
How to jump-start sales of personalized lenses.
Sept. 20, 2017 Personalized progressive lenses are gaining acceptance, and even popularity, among patients, results from Jobson Optical Group’s 2017 Premium Lenses...
Sponsored Content By Anita Mizrachi, Licensed Optician August 9, 2017 Offering patients a premium experience is important to our practice, so we...
Sponsored Content By Thomas F. Steiner Director of Market Research Review of Optometric Business August 2, 2017 In “Upgrade Your Eyewear Product...
Try this to reduce remakes that cut into your bottom line.
Tips for creating both a profitable online and offline optical.
SPONSORED CONTENT Earl Sandler, OD March 22, 2017 Prescribing from the exam chair, and perfecting the optical handoff, is only half the...
Key steps to create a more profitable optical.
By Thomas F. Steiner, Director of Market Research Review of Optometric Business Feb. 22, 2017 The best managed independent eyecare practices continuously...
The conversation-starters that can build a binocular vision niche.
Better serve patients' needs with a sports sun niche.
What does digital eye fatigue say about the lives we lead?
By Scott Huffer, ODAugust 10, 2016Explain to patients that you can offer relief to eye strain from digital devices. Offer visual solutions...
Why ODs need an education in their own optical.
SPONSORED CONTENTBy Gayle Daniels, ODAugust 17, 2016There are children in your community who are in need of eyecare. A new initiative from...
Educate patients about the dangers of blue light, and offer eyewear solutions.