Wowing patients right from the start.
How one OD is winning against online retail.
Ideas for letting your community know about your services.
Protocol for when you suspect domestic abuse.
How to facilitate texting communications with patients.
Maximizing the advantages of your in-person optical shop.
The big difference a move down the street made.
How to bring more Hispanic patients into your office.
How to market without putting your practice into legal jeopardy.
By Aaron Neufeld, OD, FAAO Jan. 30, 2019 When I bought my practice two and a half years ago, I took ownership...
The winter, a perfect time for "cool" events.
Very low-cost, high-impact practice improvements.
Top ways to reduce time of patient visits.
How scribes can alter efficiency & doctor-patient relations.
How one practice remade its office--and bottom line.
Ideas for reaching out to your community.
There are substantial benefits to working Saturdays.
By Brian O’Donnell, OD Oct. 31, 2018 In 2014, my practice underwent a complete re-branding with a new name and location. Before...
Tips for optimizing telehealth in your practice.
Marketing to prime back-to-school sales.
Top tips on serving elderly patients.
Guidance in getting patients to follow your instructions.
Practice improvements stemming from a doctor's shopping trip.
The big things to think through before choosing a practice name.
How to give back to your community & win new patients.
A technology to put more people in your exam chair.
How to talk to your patients about presbyopia correction options.
Tips for ensuring patients have a positive experience.