Improvements that skyrocket patient experience & optical sales.
The huge impact of a small change in words.
Helping patients relax to create better, more profitable office visits.
Attracting new patients & bringing inactive patients back for care.
Differentiating in a sea of glasses & contact lens providers.
Creating pricing that works for both patients & practice profitability.
A few key ways to bring your practice into the 21st century.
Easy ways to show patients why they should pick you over a competitor. By Alan P. Levitt, OD Dec. 13, 2023 Independent...
What not to do--and what to do instead--for a well-designed optical.
Targeting in-office medical service messaging to individual patient needs.
Using lighting to transform your office environment.
Examples of how 1 practice creatively markets itself.
Smoothing the patient experience & boosting profitability.
The important role played by EQ in retaining patients long-term.
Powering room for growth in a new office space.
Creative approaches to marketing that delivers results.
A practice setting that makes connecting to your community easy.
A novel approach to marketing using your practice's front lawn.
Building patient relationships that prime your practice for growth.
Transforming a new space to expand your practice.
What parents need to know about Ortho-K vs. other myopia management.
Transforming a second location to align with a greater vision.
The best way to inform patients of potentially upsetting news.
Building bonds that create an abundance of returning patients.
Recall messages that bring patients back for care & product purchases.
Creating office experiences that make families want to return.
Approaching patient interactions with greater emotional intelligence.