Patient Experience
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1.9K15 Free or Low-Cost Ways to Make Your Practice Stand Out
Easy ways to show patients why they should pick you over a competitor.
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543 Changes that Brought a True 21st Century Experience to Our Patients
21st century innovations in eyecare By Ian G. Whipple, OD Jan. 15, 2025 In the rapidly evolving world of eyecare, staying ahead...
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2.2KOur Out-of-the-Box Marketing—Including How We Racked Up 30K Views on IG & FB
Examples of how 1 practice creatively markets itself.
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157What Does It Take to Delight Patients? Tips Plus 1 Way to Really Separate Your Practice from Competitors.
Enhancing patient experience in optometry.
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2.7KWhat ODs Can Learn from a Dentist About Patient Recall
Recall technology & approaches that work for dentists & can work for ODs.
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4.3K3 Promotional Offers that Resulted in Higher Practice Revenues
Using special offers to help patients & generate greater revenues.
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1.7KChange the Patient Conversation from ‘Cost’ to ‘Savings’
Increasing optical sales through patient engagement.
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303The Digital Strategy & Partner Helping My Optometry Practice Beat Online Retailers
Taking digital marketing strategy to the next level.
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3.7KIndependent Optometry’s Branding Problem & What You Can Do About It
Differentiating in a sea of glasses & contact lens providers.
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5.0KThe Resource Helping Our Practice Manage Our Online Reputation & Stand Out from the Crowd
Help marketing--and preserving--your online reputation.
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1.7KPractice Expansion: 2 ODs Share How they Capitalized on Strong Growth with More Office Space
Practice expansions that increased access to care & grew profitability.
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400The Marketing that Delivered the Best ROI to Us
Honing your optometry practice marketing strategy.
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3.0KEmpowering the Patient
Providing outcome-based healthcare by empowering the patient.
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8393 Modernizing Investments Adding at Least $1,700 Per Month
Eyecare technology advancements for enhanced patient experience.
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1.7KThe Biggest (& most often overlooked) Reason Patients Follow Your Recommendations…or Don’t
The impact of addressing patient concerns.
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535Mastering the Art of Delivering Bad News to Patients
Bad news delivery strategies for optometrists.
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1.7KOur “Whimsically Sophisticated” Myopia Management Branding that Resulted in 150% Growth
Branding to emphasize myopia management.
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565What 1 Big-Box Retailer Can Teach Independent ODs About Customer Service
The value of a prudent, yet liberal, return & refund policy.
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732The New Office Space that Created a Full-Service Vision Rehabilitation Clinic
A transformative new space for a growing practice.
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1.2KHow We Get Patients to Say Yes to Out-of-Pocket Products & Services, Increasing Revenue Per Exam By $90
Communicating the value of your out-of-pocket services.
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1.4KThe Impromptu Presentation that Brought New Patients Into Our Practice
The practice-building opportunity of a public speaking engagement.
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1.8K5 Changes that Improved Patient Care, Boosted Capture Rate 10% & Doubled Second-Pair Sales
Improvements that skyrocket patient experience & optical sales.
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886Two Word Changes that Transformed Our Patient Compliance & Increased Product Sales 30%+
The huge impact of a small change in words.
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1.8KThe Marketing that Transformed the Growth Potential of 4 Practices
Attracting new patients & bringing inactive patients back for care.
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4.2K21st Century Office Experience that Enabled a Cold-Start to Grow 26,000 Strong Patient Base in 10 Years
A few key ways to bring your practice into the 21st century.
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2.5KTop 3 Optical Design Mistakes & What to Do Instead
What not to do--and what to do instead--for a well-designed optical.
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4.7KPassive Patient-Specific Marketing Increasing IPL treatments by 75% & Myopia Control By 11%
Targeting in-office medical service messaging to individual patient needs.
