Seeing through the patient’s eyes By Ronald P. Snyder, OD, FAAO Nov. 4, 2025 During my 50 years of practice as an...
The journey of practice modernization and looking for services, such as special photography, to stand out By Jason Davis, OD Oct. 22,...
The huge impact of a small change in words.
The many benefits of a truly modern office By Michael K. Shaheen, OD Oct. 1, 2025 Let’s be honest: it’s 2025 and...
Redesign stoking optical revenue growth By John A. Manard, OD Oct. 1, 2025 Last summer, I realized our office was due for...
Creating a differentiating patient experience.
Approaching patient interactions with greater emotional intelligence.
Office remodel powering significant practice growth.
AI assistance in wowing patients.
Creating an office environment primed for growth.
The impact of emotions in your patient interactions.
Giving patients an experience worth returning to.
Crunching the numbers on lease or buy.
Winning ROI of opening a satellite office.
Executing a profitable optometry practice expansion.
Effective patient conversations in eye care.
Taking a cue from masterful hospitality businesses.
Disney-inspired patient experience.
21st century innovations in eyecare.
Enhancing patient experience in optometry.
Practice expansions that increased access to care & grew profitability.
Providing outcome-based healthcare by empowering the patient.
Eyecare technology advancements for enhanced patient experience.
Bad news delivery strategies for optometrists.
Branding to emphasize myopia management.
The value of a prudent, yet liberal, return & refund policy.
A transformative new space for a growing practice.