Three changes that helped me turn a standard exam into a truly personalized experience By Melissa McCulley, OD May 28, 2026 When...
Three patient-first, team-driven strategies that drove real results By Brian Eveland, OD April 15, 2026 Capture rate is a common metric in...
Is it time to reframe the conversation? Looking at the business impact of annual exam education and follow-through By Judy Lai, OD...
By Ronald P. Snyder, OD, FAAO March 19, 2026 First impressions can make or break a practice. That said, I’d like to...
By Daniel Bintz, OD and Scott Ellis, OD March 17, 2026 Built in 2018, Drs. Bintz and Ellis Vision Source in Elk...
By Shane Foster, OD, FAAO Feb. 17, 2026 With optometry being a legislated profession, the decisions made in the Ohio Statehouse affect...
Seeing through the patient’s eyes By Ronald P. Snyder, OD, FAAO Nov. 4, 2025 During my 50 years of practice as an...
The journey of practice modernization and looking for services, such as special photography, to stand out By Jason Davis, OD Oct. 22,...
The many benefits of a truly modern office By Michael K. Shaheen, OD Oct. 1, 2025 Let’s be honest: it’s 2025 and...
Redesign stoking optical revenue growth By John A. Manard, OD Oct. 1, 2025 Last summer, I realized our office was due for...
Creating a differentiating patient experience.
Office remodel powering significant practice growth.
AI assistance in wowing patients.
Creating an office environment primed for growth.
The impact of emotions in your patient interactions.
Giving patients an experience worth returning to.
Crunching the numbers on lease or buy.
Winning ROI of opening a satellite office.
Executing a profitable optometry practice expansion.
Effective patient conversations in eye care.
Taking a cue from masterful hospitality businesses.
Disney-inspired patient experience.
21st century innovations in eyecare.
Enhancing patient experience in optometry.
Practice expansions that increased access to care & grew profitability.
Providing outcome-based healthcare by empowering the patient.
Eyecare technology advancements for enhanced patient experience.