Why it may be worth offering a marketing internship in your practice.
By Tim Petito, OD, FAAO Jan. 16, 2018 Patients say they want telehealth-enabled access to their doctors, and many doctors find greater...
The big things to think through before choosing a practice name.
Top ways to reduce time of patient visits.
Very low-cost, high-impact practice improvements.
By Ken Krivacic, OD, MBA Dec. 12, 2018 Scribes can offset the task of inputting data into practice management software for doctors,...
How one practice remade its office--and bottom line.
Ideas for reaching out to your community.
There are substantial benefits to working Saturdays.
By Brian O’Donnell, OD Oct. 31, 2018 In 2014, my practice underwent a complete re-branding with a new name and location. Before...
Tips for optimizing telehealth in your practice.
How one OD is winning against online retail.
Marketing to prime back-to-school sales.
Top tips on serving elderly patients.
Guidance in getting patients to follow your instructions.
Practice improvements stemming from a doctor's shopping trip.
How to give back to your community & win new patients.
A technology to put more people in your exam chair.
How to talk to your patients about presbyopia correction options.
Tips for ensuring patients have a positive experience.
Make your office experience worth returning to.
Know what patients see first, and how to make it a welcome sight.
How to create happy patients who refer friends and family.
Changes you can make to increase patient volume.
Improve your office while sticking to your budget.
Here's how to get the greatest ROI when marketing medical eyecare.
Story of an office-space purchase and remodeling that transformed a practice.