Patient Experience
-
1.1KTop 3 Optical Design Mistakes & What to Do Instead
What not to do--and what to do instead--for a well-designed optical.
-
3.8K2 Office Upgrades that Boosted Optical Sales 15% & Increased New Appointments
Office environment changes that spur optical sales & new appointments.
-
2.2KPassive Patient-Specific Marketing Increasing IPL treatments by 75% & Myopia Control By 11%
Targeting in-office medical service messaging to individual patient needs.
-
1.8K6 Most Common Lighting Mistakes ODs Make in Their Offices
Using lighting to transform your office environment.
-
1.4KOur Out-of-the-Box Marketing—Including How We Racked Up 30K Views on IG & FB
Examples of how 1 practice creatively markets itself.
-
1.0KHow We Decreased Our Accounts Receivables 83% Over Last Year
Smoothing the patient experience & boosting profitability.
-
1.9KOffice Space Transformation of Second Location Delivering Almost Immediate ROI
Transforming a second location to align with a greater vision.
-
1.6KThe Office Renovation Building Toward 20-25% Growth in Patient Visits By End of 2024
Powering room for growth in a new office space.
-
1.1KHow I Use Emotional Intelligence to Create a Practice with 90% Patient Retention Rate
The important role played by EQ in retaining patients long-term.
-
2.0KThe Marketing Helping to Power 2 OD Practice with $4 Million+ Annual Revenues
Creative approaches to marketing that delivers results.
-
3.1KHow I Found the Perfect Practice Setting for Connecting to My Community
A practice setting that makes connecting to your community easy.
-
1.7KThe Office Lawn Billboards that Got Our Phones Ringing Off the Hook with New Appointments
A novel approach to marketing using your practice's front lawn.
-
3.9KThe Pricing Strategy Lowering Our COGS by Almost 10% While We Maintain a $564 Revenue-per-Exam
Creating pricing that works for both patients & practice profitability.
-
2.0K10 Things to Build Both Credibility with Patients & Long-Term Practice Profitability
Building patient relationships that prime your practice for growth.
-
1.5KThe New Office Space that Will Enable Us to See 2-3 Additional Patients Per Day
Transforming a new space to expand your practice.
-
1.8K6 Steps to Walk Parents Through Myopia Management Decision
What parents need to know about Ortho-K vs. other myopia management.
-
4.0KThe Best Way to Break 3 Kinds of Bad News to Patients
The best way to inform patients of potentially upsetting news.
-
4.1KHow I Created a Practice with 90% Patient Retention Rate
Building bonds that create an abundance of returning patients.
-
7.1K4 Recall E-Mail Messages Proven to Work
Recall messages that bring patients back for care & product purchases.
-
843Do these 6 Things to Deliver Care to Children that Brings Families Back to Your Practice
Creating office experiences that make families want to return.
-
1.8K4 Ways to Be More Emotionally Intelligent & Get More Returning Patients & Referrals
Approaching patient interactions with greater emotional intelligence.
-
3.8K3 Ways to Take Customer Service in Eyecare to the Next Level
3 ODs share how they are exceeding patients' expectations.
-
3.2KMarketing Aesthetic Optometry Services that Generated $14,000 in Just 1 Quarter
By ROB Editors When you launch services that many patients have never received before at an eye doctor’s office, like aesthetic optometry,...
-
1.1KHow I Help Patients by Educating Them & Generate $55K Annually in the Process
Delivering patient education that improves both care & profitability.
-
1.6KHave These 3 Conversations with Parents to Grow Your Practice
Conversations with parents that can change a practice's growth trajectory.
-
2.8K6 Actions We Take to Maintain a 75-80% Patient Return Rate
Actions to take to keep patients coming back for more.
-
947The Actions We Took to Ensure Consistency in Our Patients’ Care & Experience
Creating a consistently better experience for patients.
