Patient Experience
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2.7KThe Marketing Helping to Power 2 OD Practice with $4 Million+ Annual Revenues
Creative approaches to marketing that delivers results.
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3.5K6 Actions We Take to Maintain a 75-80% Patient Return Rate
Actions to take to keep patients coming back for more.
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263Practice Expansion: 2 ODs Share How they Capitalized on Strong Growth with More Office Space
Practice expansions that increased access to care & grew profitability.
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188The Marketing that Delivered the Best ROI to Us
Honing your optometry practice marketing strategy.
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2.5KEmpowering the Patient
Providing outcome-based healthcare by empowering the patient.
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5563 Modernizing Investments Adding at Least $1,700 Per Month
Eyecare technology advancements for enhanced patient experience.
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1.3KThe Biggest (& most often overlooked) Reason Patients Follow Your Recommendations…or Don’t
The impact of addressing patient concerns.
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367Mastering the Art of Delivering Bad News to Patients
Bad news delivery strategies for optometrists.
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1.3KOur “Whimsically Sophisticated” Myopia Management Branding that Resulted in 150% Growth
Branding to emphasize myopia management.
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392What 1 Big-Box Retailer Can Teach Independent ODs About Customer Service
The value of a prudent, yet liberal, return & refund policy.
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592The New Office Space that Created a Full-Service Vision Rehabilitation Clinic
A transformative new space for a growing practice.
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1.1KHow We Get Patients to Say Yes to Out-of-Pocket Products & Services, Increasing Revenue Per Exam By $90
Communicating the value of your out-of-pocket services.
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1.2KThe Impromptu Presentation that Brought New Patients Into Our Practice
The practice-building opportunity of a public speaking engagement.
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7.4KThe Pricing Strategy Lowering Our COGS by Almost 10% While We Maintain a $564 Revenue-per-Exam
Creating pricing that works for both patients & practice profitability.
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1.6K5 Changes that Improved Patient Care, Boosted Capture Rate 10% & Doubled Second-Pair Sales
Improvements that skyrocket patient experience & optical sales.
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749Two Word Changes that Transformed Our Patient Compliance & Increased Product Sales 30%+
The huge impact of a small change in words.
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1.6KThe Marketing that Transformed the Growth Potential of 4 Practices
Attracting new patients & bringing inactive patients back for care.
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2.5KIndependent Optometry’s Branding Problem & What You Can Do About It
Differentiating in a sea of glasses & contact lens providers.
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4.0K21st Century Office Experience that Enabled a Cold-Start to Grow 26,000 Strong Patient Base in 10 Years
A few key ways to bring your practice into the 21st century.
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1.7K15 Free or Low-Cost Ways to Make Your Practice Stand Out
Easy ways to show patients why they should pick you over a competitor.
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2.1KTop 3 Optical Design Mistakes & What to Do Instead
What not to do--and what to do instead--for a well-designed optical.
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4.5KPassive Patient-Specific Marketing Increasing IPL treatments by 75% & Myopia Control By 11%
Targeting in-office medical service messaging to individual patient needs.
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2.9K6 Most Common Lighting Mistakes ODs Make in Their Offices
Using lighting to transform your office environment.
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2.0KOur Out-of-the-Box Marketing—Including How We Racked Up 30K Views on IG & FB
Examples of how 1 practice creatively markets itself.
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1.4KHow We Decreased Our Accounts Receivables 83% Over Last Year
Smoothing the patient experience & boosting profitability.
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2.8KHow I Use Emotional Intelligence to Create a Practice with 90% Patient Retention Rate
The important role played by EQ in retaining patients long-term.
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2.4KThe Office Renovation Building Toward 20-25% Growth in Patient Visits By End of 2024
Powering room for growth in a new office space.
