Wowing patients right from the start.
Communicating to ensure the best patient outcomes.
By Maria Sampalis, OD May 15, 2019 The summer is a time when you have to fight for patients’ attention. You have...
Tips to continuously improve the patient experience.
Tips for optimizing telehealth in your practice.
Changes you can make to increase patient volume.
How to recover and continue to prosper after a natural disaster.
Learn how to manage--and help--anxious patients.
The way to ensure patient satisfaction & efficiency.
Tips for communicating with parents & children.
By Carla Gasparini, OD April 10, 2019 A practice of high-income patients, capable of purchasing multiple pairs of luxury eyewear, is one...
The challenge of building a trusting relationship with patients.
By Maria Higgins, OD March 27, 2019 Your practice culture influences the patients you attract to your office. It also guides the...
Protocol for when you suspect domestic abuse.
How to facilitate texting communications with patients.
Maximizing the advantages of your in-person optical shop.
The big difference a move down the street made.
How to bring more Hispanic patients into your office.
How to market without putting your practice into legal jeopardy.
By Aaron Neufeld, OD, FAAO Jan. 30, 2019 When I bought my practice two and a half years ago, I took ownership...
The winter, a perfect time for "cool" events.
Very low-cost, high-impact practice improvements.
Top ways to reduce time of patient visits.
How scribes can alter efficiency & doctor-patient relations.
How one practice remade its office--and bottom line.
Ideas for reaching out to your community.
There are substantial benefits to working Saturdays.
By Brian O’Donnell, OD Oct. 31, 2018 In 2014, my practice underwent a complete re-branding with a new name and location. Before...