What not to do--and what to do instead--for a well-designed optical.
Office environment changes that spur optical sales & new appointments.
Targeting in-office medical service messaging to individual patient needs.
Using lighting to transform your office environment.
Examples of how 1 practice creatively markets itself.
Smoothing the patient experience & boosting profitability.
Transforming a second location to align with a greater vision.
Powering room for growth in a new office space.
The important role played by EQ in retaining patients long-term.
Creative approaches to marketing that delivers results.
A practice setting that makes connecting to your community easy.
A novel approach to marketing using your practice's front lawn.
Creating pricing that works for both patients & practice profitability.
Building patient relationships that prime your practice for growth.
Transforming a new space to expand your practice.
What parents need to know about Ortho-K vs. other myopia management.
The best way to inform patients of potentially upsetting news.
Building bonds that create an abundance of returning patients.
Recall messages that bring patients back for care & product purchases.
Creating office experiences that make families want to return.
Approaching patient interactions with greater emotional intelligence.
3 ODs share how they are exceeding patients' expectations.
By ROB Editors When you launch services that many patients have never received before at an eye doctor’s office, like aesthetic optometry,...
Delivering patient education that improves both care & profitability.
Conversations with parents that can change a practice's growth trajectory.
Actions to take to keep patients coming back for more.
Creating a consistently better experience for patients.