Reorganize Your Frame Board for Enhanced Profitability
By ROB Editors
Reorganizing your frame board canbuild sales, and your frames salesrep can be your best consultant to enhancedframe board profitability.
Step 1: Analyze What’s Selling Best
Schedule a meeting with your frames vendor, and ask them to present a list of which frames are selling best. Then, have a discussion about what you want your practice image to be compared to which frames are selling best. Determine whether there is a disconnect between yourpractice image and your best selling frames.Your board may say you’re a high-end practice, but your frames vendor has evidence you’re mostly
DecisiveHiring: Put Time on Your Side for Effective Staffing
By Daniel Abramson
Move withcalculated timingto hire the best workforce for your practice. Your most promising job candidates will be lured away by your competitors if you let them languish, or if you speed carelesslythrough the process.
One of the worst mistakes you can make as a hiring manager is to let your hiring process take too long from the first interview to the offer decision, as time kills all deals. The current economy makes it an employer’s jobmarket, but hiring managers live in a competitive jungle when it comes to attracting and hiring the best candidates.
Make Your Practice a Headliner on Patch.com
By Evan Kestenbaum
AOL’s Patch.com is a new medium that is replacing your community newspaper. It’s local news with a social media aspect, and you can use it to maintain a high profile in the community and to attract new patients.
