
Impact of pandemic A new six -part series of articles and podcasts. Articles in this series detail the insights that 2020 and 2021 taught optometry and how those insights translate to actions that are having a positive impact on the...
July 10, 2026 Napoleon Family Vision, a rural single-location optometry practice in Napoleon, Ohio, shows how a simple, integrated marketing strategy can...
Remote staffing done right: ensuring efficiency, security and HIPAA compliance with remote workers By Peter Cass, OD July 10, 2026 My company,...
How missed calls, weak recall and front-desk gaps quietly drain optometry margins By Ankit Patel July 6, 2026 Most optometry owners do...
Staff remains the biggest challenge without proper culture By Kurt Steele, OD July 6, 2026 When I was researching and writing my...
A simple policy change helped improve collections By Matthew Ward, OD July 2, 2026 As a practice owner, one of the least...
Lessons learned from a first associate hire to the second and how coaching makes a difference By Nick Lillie, OD June 24,...
From the cold start and beyond, PECAA supports private practice growth, efficiency and education By Kennard L. Herring, OD June 24, 2026...
By Julianna Dolinski, OD June 9, 2026 Graduation was a dream. You spent a few well-deserved weeks on vacation while waiting for...
Aligning business and healthcare leadership in optometric practice David Schwirtz, OD, FAAO June 5, 2026 “Leadership is not a license to do...
June 5, 2026 The Georgia Lions Lighthouse Foundation (GLLF) reports serving nearly 70,000 patients from July 2024 through June 2025. GLLF provided...
How retinal photobiomodulation is helping practices move beyond passive AMD monitoring By Walker Shaffer, OD June 2, 2026 Low-level light therapy (LLLT),...
Don’t miss an opportunity to improve revenue by identifying collection breakdowns in office processes By Jerry Godwin June 3, 2026 You can’t...
Important information to know about MIPS in 2026 By Peter Cass, OD June 1, 2026 The Centers for Medicare & Medicaid Services...
Purposeful, educational exam room conversations lead to increase in optical sales By Brittany Schauer, OD May 12, 2026 Patients have many options...
Are these subtle symptoms impacting your AR management and payment process? By Jerry Godwin, MBA May 8, 2026 Have you ever had...
Building a high-touch dry eye and ocular surface disease specialty within a primary care setting By Dana Shannon, OD, FAAO May 7,...
Understanding the hidden mechanics behind three common pay structures By Andrawis Zada, OD May 5, 2026 As an optometrist who has worked...
A practical guide to Medicare vs. Medicaid vision benefits and avoiding surprise charges By Don Railsback, OD May 4, 2026 Few areas...
Put a bulldog at your front desk, and develop a system to eliminate empty appointment slots By Crystal Brimer, OD, FAAO April...
More lessons learned from the exam lane and the MBA classroom By Jeff Klein, OD April 28, 2026 In part one of...
Structured peer engagement, expert guidance and hands-on workshops that move ideas from planning to practice growth April 22, 2026 Independent optometric practice...
How focused simplification and specialization beats being everything to everyone By Nick Lillie, OD April 20, 2026 When I started my practice...
Design roles around team strengths to improve culture, patient experience and your bottom line By Jeff Klein, OD April 16, 2026 Over...
Six repeatable staffing strategies to hire faster, fairer and scale your growing practice By Eric Hammond, OD April 7, 2026 With our...
A guide to local market synergy By Pamela Miller, OD, FAAO, JD, FNAP March 31, 2026 We often forget our practices are...
Understanding CPT code 92137 By Peter Cass, OD March 11, 2026 As retinal imaging technology continues to advance, optical coherence tomography angiography...
Best practices for legally sound employment actions Stuart Oberman, Esq. March 11, 2026 Employee terminations are among the most sensitive and legally...