Practice Management
Insights to Impact
Impact of pandemic A new six -part series of articles and podcasts. Articles in this series detail the insights that 2020 and 2021 taught optometry and how those insights translate to actions that are having a positive impact on the...
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67Creating a Legally Compliant Employee Manual for Your Optometry Practice
Handbook essentials aligned with EEOC, NLRB and ADA By Stuart Oberman, Esq. Jan. 9, 2026 An employee manual is one of the...
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125When to Keep or Cut an Insurance Plan
Evaluating the impact of insurance plans to make change in your business Jan. 5, 2026 By Brittany Schauer, OD When I purchased...
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107One Trusted Partner: Quality Products, Easy Marketing and $18K Saved
Sponsored Content Reliable marketing partner brings many benefits to established practice Jan. 5, 2026 Defiance Optometric Group has a longtime history in...
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162CEO Mindset Part 2: Delegate Confidently With Efficient Systems
Empower your staff when you delegate with efficient systems By Nick Lillie, OD Dec. 22, 2025 I have worn many different hats...
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301Untapped Talent: Why Friends and Patients Might Make the Best Hires
Are the best hires for your practice right in front of you? By Jessica Licausi, OD, FAAO, FOVDR, and Miki Lyn Zilnicki,...
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177Be More Efficient With Productive Systems
Three business books offer practical advice to improve office processes By Ryan Cazares, OD Dec. 1, 2025 There’s so much to learn...
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233Focused Marketing Strategy Delivers 14.2% Revenue Growth
Sponsored Content Strategic marketing initiative delivered when practice needs it most Dec. 1, 2025 When the former owner of Sea View Optometric...
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2.3KUnlocking Profitability: How I Increased Revenue Per Patient to $1,562
Proven strategies to increase per-patient revenue.
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964Know Your Numbers: Track KPIs to Hit Goals
Understand how to break down and monitor data.
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4.8KWhat Eyecare Demand & Optical Industry Numbers Say About Your Future as an Independent OD
Numbers-based look at the future of independent optometry.
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2.7KThe Most Important Practice Metric
A metric essential for you to track. By Laurie Sorrenson, OD, FAAO Jan. 17, 2024 Remember that article I wrote about my...
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366Host Effective Offsite Training Without Breaking the Bank
Effective offsite training boosts staff engagement, impacts the bottom line By Matthew Ward, OD When was the last time you stepped away...
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340Getting the Whole Team on Board With Advancing Technology
Sponsored Content By Mike Rothschild, OD, and Amanda Lee, OD Nov. 17, 2025 We believe the future of eye care depends on...
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503Boost Optical Sales With a One-Day Annual Frame Sale
Increase optical sales with a strategic plan for a frame sale By Melonie Carlson Nov. 11, 2025 Frame shows don’t have to...
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307Do More in Less Time: Boost Morale and Efficiency
Don’t be afraid to adjust your schedule to do more in less time By Brittany Schauer, OD Nov. 3, 2025 Everyone thinks...
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479CEO Mindset Part 1: Define Your Vision
Define your vision: the first step in developing a CEO mindset By Nick Lillie, OD Nov. 3, 2025 COLD START TO CEO...
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1.5KBreaking Through the Ceiling: Going from $1.5M to $2-$5M Practice
The tipping point for achieving your target practice growth.
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643Independent OD Survival: How I Got to $2,500-$3,000 Per Specialized Care Patient
Independent optometry survival strategies.
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1.8KWeighing and Acting on the Decision to Hire an Associate
Deciding if and when to add an associate.
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653Phantom Stock Agreements for Optometrists: A Strategic Associate Retention Tool
A practical alternative to equity for associate retention and practice succession By Stuart Oberman, Esq. Oct. 22, 2025 As the competition for...
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785Block the Sale: Be Proactive Against Online Glasses Competitors
Block the sale by offering ideas that keep patients from making online sales By Maria Sampalis, OD Oct. 15, 2025 Sometimes you...
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773How to Reverse Engineer Profitability in a Multi-Doctor Practice
A practical guide for aligning your business structure with the income you want to earn By Adam Cmejla, CFP® Oct. 15, 2025...
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809How Smart, Simple Cost Cuts Boosted My Practice’s Net Profit 4%
Making powerful cost cuts to help propel profitability By Clayton Tyler Boyd, OD, FAAOMS Oct. 8, 2025 When I started seriously looking into...
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457GLP-1 Receptor Agonists and the Eye: Risks, Benefits and Patient Conversations
What patients and clinicians should know about GLP-1s and eye health By Natalie Noble, OD Oct. 8, 2025 GLP-1 receptor agonists (RAs)...
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542Three Chances That Paid the Biggest Dividends
Surpass your fears and take action to see business growth By Nick Lillie, OD Oct. 8, 2025 Upon graduation in 2011, I...
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1.6KThe Changes in Our OD-MD Practice That Yielded 35% More Revenue
Revenue-generating improvements.
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537The Associate Hire That Expanded Appointments 14% and Doubled Profit in 12 Months
Crunching numbers to ensure a profitable new associate hire.
