Seal the Sale: Bundle in the Exam Room
By Mark Hinton
Use your authority as doctor to prescribe multi-treatment lenses to patients while they are in your exam chair. Your recommendation will makea bundled sale more likely following the hand-off to your optical staff.
Enable the Patient Self-Sell
I don’t want the doctor to sell. For that matter I don’t want anyone “selling.”Your patients, like all consumers,sell themselves based on whether the education and benefits of the products have relevance to their need or want.
Set Up a Social Media Policy: Better Protect and Market Your Practice
By Judith Lee
Social mediaoffers tremendous opportunity to promote your practice by creating touch points with patients. But this new medium also comes with the risk that your practice’s image may be misrepresented. A clearsocial media policywill ensure your practice’sbrand is communicatedthrough social media the way you intend.
