ROB Archives

April 5,2011

EHR: Does Your Practice Meet Meaningful Use Requirements?

By ROB Editors

Wes Strickling Codex Techworks
The benefits of an EHR system are clear: It can make your practice more efficient and profitable, and improve patient care. But experts will tell you, it’s got to be a good fit.

Even the best systems on the market now “all have flaws and strengths,” says Wes Strickling, founder of Codex Techworks, (www.codextechworks.com), an IT support company based in Columbus, Ohio, that specializes in technology specific to eyecare practices.

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Optimize Sales of Plano Sunglasses to Contact Lens Patients

By Mark Hinton

By Mark Hinton

Implementing an education-basedsales approach can put more contact lens patients into anti-glare, polarized plano sunglasses.

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Slideshow: You Say You Want a “Revolution” at Vision Expo East

By ROB Editors

The back drop was red, and the sunwear ranged fromluxurious topure fun–plus Jets coach Rex Ryan made a celebrity appearance–at the Revolution fashion show at International Vision Expo East.

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Get Patients to Commit to Your Recommendations And Know What to Do When They Won’t

By Pamela Miller, OD, JD

The power of persuasion can motivate your patients to follow your recommendations, but documenting their actions (or inactions) when they are not compliant is part of protecting your practice.

Ask, Rather than Tell

Rather than simply write a prescription, or give my patients an order, I prefer to ask them to follow my advice, emphasizing their freedom of choice. Iletthe patient know what I feel the best course of action is, explain why I think it’s best andthen ask if they would be willing to do it.

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