Issues in Optometry
The Importance of Doctor’s Choice
Doctor’s Choice The Importance of Doctor’s Choice is a three-part series highlighting how practices are adapting to key market challenges, including the products and professional relationships that are helping practice owners adapt and win. Learn more here.
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3.2KThe Pending Legislation Offering Protection to Both Doctors & Patients
Pending legislation that could be pivotal for patients & ODs.
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4.2KThe Technologies that Jump-Started My Practice Growth
Technologies that propel a practice's care & profitability.
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3.7K3 Goals I Project Meeting By Year’s End to Quadruple Eye Vitamin Sales & Double Premium Lens Sales
Business goals that change the trajectory of a practice.
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4.4KWhat I Learned Over 20 Years About Pros & Cons of Having Multiple Practice Locations
What you should know before opening multiple locations.
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7.9KHow We Made 35% of Our Patients Regular Dual Wearers of CLs AND Glasses
Keys to creating regular wearers of both CLs & glasses.
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5.7KEliminate this Outdated Habit to Spur Significant Practice Growth
A habit that could be costing you many doctor referrals.
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5.9KThe Single-Vision Lens Providing a Huge Upgrade in Quality & Experience for My Patients
Single-vision spectacle lenses that wow patients.
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5.0KEfficiency Improvements to Add 3-5 More Patients Per Day
Simple changes that deliver big results in increased efficiency.
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4.3KHow We Should Respond to New State Bills Prohibiting Us From Calling Ourselves “Doctors”
Mobilizing against state bills that threaten ODs' professional standing.
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7.7K3 Low-Cost Practice Changes Resulting in Extra $60,000+ Annually
Easy, low-cost ways to create additional revenue streams.
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8.2KWhy Selling to PE Could COST You Six Figures
Why that PE deal may not be as juicy as it seems.
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8.8KCompeting with Online Retailers: Why We Sell 2 CL Boxes More Per CL Exam Now
How to sell more contact lenses & increase annual supply sales.
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9.4KHow I Created an Optical that Averages 3 $500+ Purchases Per Patient Annually
An optical shop that generates a high profit from a low volume of patients.
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5.4KHow Fast is Private Equity in Optometry Growing?
Insights into where the PE market in eyecare is headed.
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2.9K5 Diversity & Inclusion OD School Professionals Share New Goals & Plans
Bold, new steps OD schools are taking to increase Black & minority representation.
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4.7KBlack Lives Matter: Two ODs Share Their Support for the Movement
Two ODs share their passion for the Black Lives Matter movement.
