2011 a Boom Year? Top Reasons to Buy or Sell a Practice NOW
By Scott Daniels and Alissa Wald, OD
As we emerge from the recession, 2011 may become be a boom year for sales of eyecare practices. But is it a good year for youto buy or sell a practice? Reading the financial signs in your business can guide your decision.
Reason to Sell: Older Practice, Substantial Investment to Upgrade
Older practice owners who have been waiting to sell can wait no longer. A practice that has been in business for 20 or 30 years (or longer), and lacks technology such as computer systems, pretesting equipment, and also operates in a tired-looking office…
Reduce Remakes by Listening to Patients and Troubleshooting Problems
By Anne Marie Lahr, OD
Remakes can sink you. But you can reduce your remake rate by learning to better listen to yourpatients –and by training staff to troubleshoot problems from unsatisfied patients when they try their new eyeglasses on.
Listen to Your Patient for Clues
The art of refraction begins by the doctor listening to his or her patient closely. If you listen attentively, you will pick up clues as to how much of a drastic change–or whether any change at all–your patient will tolerate. For example, a patient is offering you a clue when she repeatedly asks you to show “lens number one again and then lens numbertwo one more time, and lens one just one more time to be sure.”
Spring Spectacles: Seasonal Displays Bloom in Optical ShopWindows
By ROB Editors
Creative displays make use of greenery like shrubs and pointy plants to point consumers to a new pair of eyeglasses or sunwearfor the new season.
ROB wants to know: How are you creatively displaying frames in your practice this spring? Send photos to mweinstein@jobson.com
