Marketing
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167The Digital Strategy & Partner Helping My Optometry Practice Beat Online Retailers
Taking digital marketing strategy to the next level.
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3.6KIndependent Optometry’s Branding Problem & What You Can Do About It
Differentiating in a sea of glasses & contact lens providers.
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4.9KThe Resource Helping Our Practice Manage Our Online Reputation & Stand Out from the Crowd
Help marketing--and preserving--your online reputation.
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349The Marketing that Delivered the Best ROI to Us
Honing your optometry practice marketing strategy.
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1.3KThe Impromptu Presentation that Brought New Patients Into Our Practice
The practice-building opportunity of a public speaking engagement.
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1.8KThe Marketing that Transformed the Growth Potential of 4 Practices
Attracting new patients & bringing inactive patients back for care.
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1.8K15 Free or Low-Cost Ways to Make Your Practice Stand Out
Easy ways to show patients why they should pick you over a competitor.
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4.7KPassive Patient-Specific Marketing Increasing IPL treatments by 75% & Myopia Control By 11%
Targeting in-office medical service messaging to individual patient needs.
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2.1KOur Out-of-the-Box Marketing—Including How We Racked Up 30K Views on IG & FB
Examples of how 1 practice creatively markets itself.
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3.7KHow I Found the Perfect Practice Setting for Connecting to My Community
A practice setting that makes connecting to your community easy.
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2.8KThe Marketing Helping to Power 2 OD Practice with $4 Million+ Annual Revenues
Creative approaches to marketing that delivers results.
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2.3KThe Office Lawn Billboards that Got Our Phones Ringing Off the Hook with New Appointments
A novel approach to marketing using your practice's front lawn.
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3.9KMarketing Aesthetic Optometry Services that Generated $14,000 in Just 1 Quarter
By ROB Editors When you launch services that many patients have never received before at an eye doctor’s office, like aesthetic optometry,...
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3.6K6 Actions We Take to Maintain a 75-80% Patient Return Rate
Actions to take to keep patients coming back for more.
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3.9K6 Examples of How My Practice Markets Myopia Management
Marketing myopia management to spur practice & profitability growth.
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3.6K5 Examples of How I Market Aesthetic Optometry Services that Generated $14,000 Product Sales in Q1
Effective ways to market your aesthetic optometry services.
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1.8KThe Custom Online Marketing that Boosted One Practice’s Eyewear Capture Rate
A solution that provides custom online marketing content.
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2.6KWhat ODs Can Learn from a Dentist About Patient Recall
Recall technology & approaches that work for dentists & can work for ODs.
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2.6KThe Community with $300 Billion of Spending Power You May Be Overlooking
Creating a more inclusive--and profitable--practice.
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8.0K4 Recall E-Mail Messages Proven to Work
Recall messages that bring patients back for care & product purchases.
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4.7KHow I Am Marketing Presbyopia Drops to My Community
How to promote the availability of presbyopia drops.
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4.1KHow One Practice Almost Doubled Average Online Appointment Bookings with Pay Per Click Ads
Sponsored Content By Danny Sauerwein Content Writer, EyeCarePro Situated in populous Fort Lauderdale, Fla., Broward Eye Care had a dream: To be...
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3.6KDid COVID Silence Your Word-of-Mouth Marketing? 6 Ways to Rejoin the Conversation.
How to get talking about your practice again and spurring visits.
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4.2K3 Promotional Offers that Resulted in Higher Practice Revenues
Using special offers to help patients & generate greater revenues.
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3.8K3 Ways I Am Marketing to Bring New Families Into Our Practice
Ideas for attracting families with children to your practice.
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2.2KWhy it’s the Most Wonderful Time of the Year…For a Christmas Marketing Campaign
Making the holiday season a time to reach out to your community.
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3.2K5 Ways to Create Online Marketing that Brings Millennials Into Your Practice
Secrets to marketing digitally to Millennials to build your practice.
