Marketing
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250Block the Sale: Be Proactive Against Online Glasses Competitors
Block the sale by offering ideas that keep patients from making online sales By Maria Sampalis, OD Oct. 15, 2025 Sometimes you...
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861From Buildout to Launch: My Hands-On New Practice Marketing Plan
Best practices for marketing a new practice.
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594The Biggest Marketing Mistake I Made as a New Practice Owner and How You Can Avoid It
Catching and turning around big marketing mistakes.
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683Implementing a “Dream 100” Marketing Strategy in Your Practice
Reorienting marketing to optimize patient referrals.
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2.5KThe Custom Online Marketing that Boosted One Practice’s Eyewear Capture Rate
A solution that provides custom online marketing content.
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1.0K“Our Most Important Marketing Resource”
An essential marketing resource.
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946The Digital Strategy & Partner Helping My Optometry Practice Beat Online Retailers
Taking digital marketing strategy to the next level.
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5.6KThe Resource Helping Our Practice Manage Our Online Reputation & Stand Out from the Crowd
Help marketing--and preserving--your online reputation.
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820The Marketing that Delivered the Best ROI to Us
Honing your optometry practice marketing strategy.
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1.7KThe Impromptu Presentation that Brought New Patients Into Our Practice
The practice-building opportunity of a public speaking engagement.
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2.3K
The Marketing that Transformed the Growth Potential of 4 Practices
Attracting new patients & bringing inactive patients back for care.
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4.5KIndependent Optometry’s Branding Problem & What You Can Do About It
Differentiating in a sea of glasses & contact lens providers.
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2.3K15 Free or Low-Cost Ways to Make Your Practice Stand Out
Easy ways to show patients why they should pick you over a competitor.
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5.7KPassive Patient-Specific Marketing Increasing IPL treatments by 75% & Myopia Control By 11%
Targeting in-office medical service messaging to individual patient needs.
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2.7KOur Out-of-the-Box Marketing—Including How We Racked Up 30K Views on IG & FB
Examples of how 1 practice creatively markets itself.
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4.2KHow I Found the Perfect Practice Setting for Connecting to My Community
A practice setting that makes connecting to your community easy.
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3.6KThe Marketing Helping to Power 2 OD Practice with $4 Million+ Annual Revenues
Creative approaches to marketing that delivers results.
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2.8KThe Office Lawn Billboards that Got Our Phones Ringing Off the Hook with New Appointments
A novel approach to marketing using your practice's front lawn.
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4.3KMarketing Aesthetic Optometry Services that Generated $14,000 in Just 1 Quarter
By ROB Editors When you launch services that many patients have never received before at an eye doctor’s office, like aesthetic optometry,...
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4.1K6 Actions We Take to Maintain a 75-80% Patient Return Rate
Actions to take to keep patients coming back for more.
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4.5K6 Examples of How My Practice Markets Myopia Management
Marketing myopia management to spur practice & profitability growth.
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4.1K5 Examples of How I Market Aesthetic Optometry Services that Generated $14,000 Product Sales in Q1
Effective ways to market your aesthetic optometry services.
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3.5KWhat ODs Can Learn from a Dentist About Patient Recall
Recall technology & approaches that work for dentists & can work for ODs.
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3.1KThe Community with $300 Billion of Spending Power You May Be Overlooking
Creating a more inclusive--and profitable--practice.
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5.2KHow I Am Marketing Presbyopia Drops to My Community
How to promote the availability of presbyopia drops.
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8.6K4 Recall E-Mail Messages Proven to Work
Recall messages that bring patients back for care & product purchases.
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4.6KHow One Practice Almost Doubled Average Online Appointment Bookings with Pay Per Click Ads
Sponsored Content By Danny Sauerwein Content Writer, EyeCarePro Situated in populous Fort Lauderdale, Fla., Broward Eye Care had a dream: To be...
