Marketing
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2.2KPassive Patient-Specific Marketing Increasing IPL treatments by 75% & Myopia Control By 11%
Targeting in-office medical service messaging to individual patient needs.
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1.4KOur Out-of-the-Box Marketing—Including How We Racked Up 30K Views on IG & FB
Examples of how 1 practice creatively markets itself.
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2.0KThe Marketing Helping to Power 2 OD Practice with $4 Million+ Annual Revenues
Creative approaches to marketing that delivers results.
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3.1KHow I Found the Perfect Practice Setting for Connecting to My Community
A practice setting that makes connecting to your community easy.
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1.7KThe Office Lawn Billboards that Got Our Phones Ringing Off the Hook with New Appointments
A novel approach to marketing using your practice's front lawn.
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7.1K4 Recall E-Mail Messages Proven to Work
Recall messages that bring patients back for care & product purchases.
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3.2KMarketing Aesthetic Optometry Services that Generated $14,000 in Just 1 Quarter
By ROB Editors When you launch services that many patients have never received before at an eye doctor’s office, like aesthetic optometry,...
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2.8K6 Actions We Take to Maintain a 75-80% Patient Return Rate
Actions to take to keep patients coming back for more.
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3.0K6 Examples of How My Practice Markets Myopia Management
Marketing myopia management to spur practice & profitability growth.
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2.8K5 Examples of How I Market Aesthetic Optometry Services that Generated $14,000 Product Sales in Q1
Effective ways to market your aesthetic optometry services.
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3.1KThe Resource Helping Our Practice Manage Our Online Reputation & Stand Out from the Crowd
Help marketing--and preserving--your online reputation.
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1.4KThe Custom Online Marketing that Boosted One Practice’s Eyewear Capture Rate
A solution that provides custom online marketing content.
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2.0KWhat ODs Can Learn from a Dentist About Patient Recall
Recall technology & approaches that work for dentists & can work for ODs.
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2.1KThe Community with $300 Billion of Spending Power You May Be Overlooking
Creating a more inclusive--and profitable--practice.
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4.0KHow I Am Marketing Presbyopia Drops to My Community
How to promote the availability of presbyopia drops.
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3.5KHow One Practice Almost Doubled Average Online Appointment Bookings with Pay Per Click Ads
Sponsored Content By Danny Sauerwein Content Writer, EyeCarePro Situated in populous Fort Lauderdale, Fla., Broward Eye Care had a dream: To be...
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3.1KDid COVID Silence Your Word-of-Mouth Marketing? 6 Ways to Rejoin the Conversation.
How to get talking about your practice again and spurring visits.
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3.8K3 Promotional Offers that Resulted in Higher Practice Revenues
Using special offers to help patients & generate greater revenues.
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3.3K3 Ways I Am Marketing to Bring New Families Into Our Practice
Ideas for attracting families with children to your practice.
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1.8KWhy it’s the Most Wonderful Time of the Year…For a Christmas Marketing Campaign
Making the holiday season a time to reach out to your community.
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2.8K5 Ways to Create Online Marketing that Brings Millennials Into Your Practice
Secrets to marketing digitally to Millennials to build your practice.
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2.4K6 Great Ways to Tackle No-Shows
How to reduce no-shows for appointments, including what works & what doesn't.
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4.6KCOVID-19 & Beyond: Our Key Messages to Patients
Communication touch-points for both now and after the pandemic.
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2.6KMarketing During a Pandemic: The Instagram Posts & Strategy That is Generating Patients
Examples of how to market your practice during an ongoing crisis.
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3.4K4 Ways We Encourage Appointment Bookings
Actions to take to get patients back into your office.
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3.8KBack-to-School Marketing: Reaching Out to Families, Even In a Year Like This
How to remind parents to continue to stay on top of their children's eyecare.
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4.0KStrategic Recall: How We Are Prioritizing Who We See First to Rebuild Revenues
How your recall strategy can help your practice recover.
