Shape Your Dispensary’s Image withCollection-Driven Merchandising
By Jay Binkowitz and Evan Kestenbaum
Taking a page from fashion retailers, optical shops can profit from well-stocked collections of widely recognized brands.
Brands play an important role in creating consumer perceptions of a shopping experience. If you walk into a clothing store and see well-known brands, you instantly understand the quality of the store. When you shop there, they have enough of a selection to quell your urge to look elsewhere.
Make Your Practice a Fixture in Your Community
By Justin Bazan, OD
Participate in local community activities, and communicate that involvement through online social networks to create a strong foothold in your community.
