Lifestyle Dispensing: A Key to Multiple Pairs
By ROB Editors
A staff that skillfully matches patients with high-end frames that suit their unique lifestyle needs can set a practice apart from the competition. This high level of individualized service also pays off in multiple pair sales.
How Independent ECPs Can Compete in Online Sales
By ROB Editors
Independent optometrists can have an immediate presence in the fast-growing arena of online sales of complete eyewear–and brand those sales as their own, with the use of an online eyewear program from Essilor. The program, MyOnlineOptical, which was launched a year ago and to date has enrolled over 900 doctors in 700 practices, also offers ODs the ability to choose merchandise and set price points.
Transition to Electronic Health Records and Net $44,000 from the Federal Government
By Wes Strickling
You have an opportunity to obtain as much as $44,000 over the next five years to transition your practice from physical health records to electronic records. But first you need tomeet the requirements–including possessionand meaningful use of EHR software–to receive government incentives.
