ROB Optometric Minute Video Series Amir Khoshnevis, OD, of Carolina Family Eye Care, in Charlotte, N.C., trains his staff to not only...
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ROB Archives
June 14,2011
EHR: Practice Growth ToolBy Milton M. Hom, OD, FAAOJason R. Miller, OD, MBA of EyeCare Professionals of Powell, Ohio, discusses how the...
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Marketing
Use “Mindshare” to Create Long-Term, Loyal Patients
By Michael KarlsrudLock in patients for the long-term by ensuring your practice occupies a greater slice of patient "mindshare".
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Staff Management
Hiring and Firing by the Numbers: Calculate Which Employees are Worth their Weight in Payroll
By Scot Morris, ODDeciding who to hire and fire should not be a guessing game, or a matter of simply weeding out...
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Medical Model
Enhance Dry Eye Treatment to Better Serve Patients
By Jeanmarie Davis, ODExpanding your treatment of dry eye can help you provide your patients with improved vision, while opening up a...
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The Optometric Minute
EHR: Practice Growth Tool
By Jason R. Miller, OD, MBA Jason R. Miller, OD, MBA of EyeCare Professionals of Powell, Ohio, discusses how the software for...
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ROB Archives
June 7,2011
Best Practices in Prescribing Multi-Focal Contact LensesBy Milton M. Hom, OD, FAAOMilton Hom, OD, FAAO of Azusa, Calif., shares success tips for...
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Coding and Billing
Outsource HR and Billing to Improve Practice Quality and Efficiency
By Paul Karpecki, OD, FAAO Outsourcing your practice's human resources and billing can allow you to better focus on your role as...
2.5K
Staff Management
Legally Safe Employee Termination: Drop Sub-Par Staffers While Protecting Your Practice
By Pamela Miller, OD, JDYou can safeguard and strengthen your practice by identifying under-performing, or dangerous, employees, and letting them go in...
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Medical Model
Medical Eyecare Opportunity in Optometric Practice
By Tom SteinerYou have the opportunity to better serve patients, and greatly expand the scope of your practice, by offering medical eyecare....
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The Optometric Minute
Best Practices in Prescribing Multi-Focal Contact Lenses
By Milton M. Hom, OD, FAAO Milton M. Hom, OD, FAAO of Azusa, Calif., shares success tips for prescribing multi-focal contact lenses...
1.6K
ROB Archives
May 31,2011
The Importance of Making Your Patients Feel SpecialBy Yoongie Min, ODYoongie Min, OD, of Northwest Vision in Columbus, Ohio, discusses how his...
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Doctor Patient Relations
Smart Answers to Your Patients’ Questions about Online Optical Sales
By Ally Stoeger, ODIt is to your practice's benefit to establish a protocol for answering patient questions about why to buy from...
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Marketing
On-Target Marketing: Strike the Right Marketing Mix to Win New Patients
By Judith LeeYou have an opportunity to find new patients and solidify your existing patient base by investing in the right combination...
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Staff Management
Total Staff Buy-In: Involve Entire Staff to Reach Practice Sales Goals
By Jeffrey Kegarise, ODFinding an effective sales strategy is step one to increasing dispensary sales. Step two is aligning the priorities of...
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The Optometric Minute
The Importance of Making Your Patients Feel Special
By Yoongie Min, OD Yoongie Min, OD, of Northwest Vision in Columbus, Ohio, discusses how his practice increases patient loyalty through a...
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ROB Archives
May 24,2011
Make a Fair Offer to Make OD Partnerships WorkBy Neil W. Draisin, ODNeil W. Draisin, OD, of Draisin Vision Group in Charleston,...
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Search Engine Optimization
SEO in Action: Your Top 3 SEO Implementation Questions Answered
By Jason DanielsSearch engine optimization may be easier said than done. ROB and EyeCarePro.net found questions streaming in following the Jan. 31...
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Contact Lenses
Children in Contact Lenses: Introduce and Train Young People to Wear Contact Lenses
By Jason Miller, OD You have an opportunity to help children and teen patients improve their vision and build family loyalty to...
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Frames
Three Steps to Frame Board Profitability
By Evan Kestenbaum, MBAWhen organizing your frame board, what works and what doesn't should not be a mystery. Measuring the mix of...
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The Optometric Minute
Make a Fair Offer to Make OD Partnerships Work
By Neil W. Draisin, OD Neil W. Draisin, OD, of Draisin Vision Group in Charleston, S.C., explains why gaining the buy-in of...
1.7K
ROB Archives
May 17,2011
Business Opportunity of Specialty Care: Pediatrics and Vision TherapyBy Nathan Bonilla-Warford, ODNathan Bonilla-Warford, OD, of Bright Eyes Family Vision Care in Tampa,...
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Finances
Close the Execution Gap: Top 4 Roadblocks to Execution of Business Plans
By Arthur Geary Taking action on your business plans in a disciplined, effective way enables you to create a more powerful practice....
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Practice Metrics
Establish the Value of Your Practice to Patients
By Dave Ziegler, ODDemonstrating the value your practice provides can ensure that your patients stick with you for eyewear purchases and beyond....
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Finances
Practice Budget Bootcamp: 3 Steps to Make Budgeting Easy
By Mark Wright, OD, FCOVD Learning to create a practice budget is the first step to keeping your practice profitable and in...
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The Optometric Minute
Business Opportunity of Specialty Care: Pediatrics and Vision Therapy
By Nathan Bonilla-Warford, OD Nathan Bonilla-Warford, OD, of Bright Eyes Family Vision Care in Tampa, Fla., shares how the specialty care niches...
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ROB Archives
May 10, 2011
The Importance of Contact Lens Patients to Your PracticeBy Robert A. Davis, ODRobert A. Davis, OD, of The Eye Center in Pembroke...
