Accompanying candid video discussion examines AI’s impact on independent eyecare May 7, 2026 Barti...
Report marks new milestone of 4.5 million people helped through VSP Eyes of Hope...
Put a bulldog at your front desk, and develop a system to eliminate empty...
Consider these practice metrics to monitor as you look at 2025 performance and make...
Three patient-first, team-driven strategies that drove real results By Brian Eveland, OD April 15,...
Is it time to reframe the conversation? Looking at the business impact of annual...
Discover the potential in using AI for dry eye care By Rana Taji, OD...
By Celesta Ferreira, OD Feb. 23, 2026 A year into opening the doors to...
By Robert J. Steinmetz, OD, FAAO Jan. 22, 2026 With every new year comes...
Empowering cold-start growth.
A lesson from her hard-of-hearing father prompted Laurie Sorrenson, OD, FAAO, to rethink the way she communicates with her older and hearing-impaired patients.
Looking for your next listen? Check out this optometry podcast roundup to hear from...
Practice purchases lead to tripled revenue with careful strategy By Kyle Maxam, OD April...
Once your remote team has mastered patient communications, a structured approach to expanding their...
Too many signatures? Rethinking the forms we ask patients to sign By Laurie Sorrenson,...