Presenting Ophthalmic Lens Features: Sell Total Lens Packages
By ROB Editors
Offering your patients ready-made lens packages simplifies the often confusing lens presentation process.
In the past, lens presentation involved presenting add-ons, each with its own price. Today, savvy dispensers present patients with complete lens packages, bundled into categories of good, better and best, or standard, customized and individualized. These packages incorporate multiple lens treatments into neat sales packages with uncomplicated pricing.
Compute Your True Capture Rate
By Dave Ziegler, OD, FAAO
As practice owners, we constantly must track key performance metrics. One of the most vital metrics–and one that we often neglect to track–is capture rate. When we write a prescription for a power change, how many of those prescriptions are filled by our optical dispensary?I think capture rate is an important metric to track, even though it is time-consuming to do. It may be a larger factor in computing yourrevenue-per-patient than the penetration of premium lens products like AR or high index.
