Insights From Our Editors

The Most Effective Ways to Increase Eyewear Capture Rate

By ROB Editors

Jan. 4, 2023

Capturing eyewear sales is a key to good patient care and practice profitability. Patients are unlikely to get the same level of service online or from a big-box competitor, which you can deliver to them.

Here is what three ROB contributors told us is the best way to keep more sales in-house and boost capture rate.

How We Increased Frame Capture Rate 20% in 3 Years
By Eric Rettig, OD

The number of patients you write a prescription for, who choose to purchase a frame in your optical, is an important indicator of patient satisfaction and profitability.

Our current frame capture rate is 73.1 percent. In 2019 it was 61.10 percent, in 2020, 62.50 percent, and in 2021, it was 61.5 percent. In total, it has increased nearly 20 percent from three years ago. Here is how we did it. >>READ MORE>>

How We Increased Capture Rate 12%
By Shelley Smith, ABOC, CPOA
As practice manager, I have my eye on both the patient experience and profitability. I keep an especially close watch on optical sales. Here are a few improvements that greatly enhanced optical profitability, including one change that boosted our eyewear capture rate by 12 percent.


3 Things We Did to Increase Capture Rate By 15%
By Nicole Lovato
Eyewear capture rate is an indication both of how well you are caring for patients and how well you are generating revenues. You want your patients to leave with all the eyewear the doctor has prescribed, and you want them to buy those products from you.

We were able to improve our eyewear capture rate by making small changes to how we do business. By implementing a few minor changes, we increased our capture rate 15 percentage points from 45 percent to 60 percent. Here is how we did it. >>READ MORE>>

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