All selling more glasses Articles
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3.6KMetricsWhat’s Your TRUE Frame & CL Capture Rate? Here’s How to Find Out.
How to calculate for improvement your key capture rates.
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1.2KFramesCreating a Trunk Show that Generates $30K-$50K in Gross Sales in Just One Day
Dramatically increasing frame sales.
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3.5KFramesAre Your Opticians Selling from Their Own Pocketbook?
Prejudging patients' ability to purchase high-value eyewear.
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1.6KFramesHow We Maintain 70% Capture Rate
Strategies for enhancing your eyewear capture rate.
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3.0KFramesHow to Plant the Seeds for Eyewear Sales During Pretesting
Enhancing patient engagement & eyewear sales.
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2.3KFrames8 Actions to Take to Keep Patients from Walking with their Prescription
Optometry patient retention and sales strategies.
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4.3KFramesHow We Achieved Double-Digit Year-Over-Year Growth With Better Optical Inventory Management
A better way to approach optical inventory management.
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1.6KFramesFrom Tech to Touch: Changes to Make to Keep Patients from Shopping Online
Creating raving fans in optometry through "Emotional Service."
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2.8KStaff ManagementChange the Patient Conversation from ‘Cost’ to ‘Savings’
Increasing optical sales through patient engagement.
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948FramesHow We Increased Eyewear Capture Rate 8% in One Month
Boosting eyewear capture rate.
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3.1KFramesAuthenticity in Sales: 3 Changes to Make to Significantly Increase Your Eyewear Capture Rate
Keys to improving optical sales.
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3.0KFrom Our EditorsThe Biggest (& most often overlooked) Reason Patients Follow Your Recommendations…or Don’t
The impact of addressing patient concerns.
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2.1KFramesHow We Created an Optical with 20-25% Annual Sales Growth Since 2015
Creating a sales-friendly optical shop.
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2.0KNews BriefsWarby Parker Brick-and-Mortar Store Expansion Update
Update from Warby Parker founders on in-person store expansion.
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2.6KNews BriefsZenni Optical’s New B2B Platform Partners
B2B expansion news at Zenni.
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984General ManagementIncrease Your Sales by 34.8% with this Key Practice Addition
Office scribe benefits and training.
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3.2KInstruments3 ROI Winners that Generated $200,000+
Three winning additions to an independent practice.
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4.4KSoftware Solutions/EHRThe Technology that Powered Our 18% Eyewear Capture Rate Increase
Price-quote software that makes it easier to capture sales.
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2.4KGeneral ManagementPractice Investments Generating $100K+ & Boosting Capture Rate 10%
3 key investments that did a great service for patients & practice.
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2.3KPatient Engagement5 Changes that Improved Patient Care, Boosted Capture Rate 10% & Doubled Second-Pair Sales
Improvements that skyrocket patient experience & optical sales.
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3.5KSoftware Solutions/EHRTechnology that Makes it Easy to Sell Eyeglass Frame & Lens Bundles Now Also Offers Contact Lens Pricing & Comparison
Software the propels sales & delivers insurance verification.
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1.5KPatient EngagementTwo Word Changes that Transformed Our Patient Compliance & Increased Product Sales 30%+
The huge impact of a small change in words.
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4.0KFramesThe Real Story of How Bad Customer Service Triggered the Founding of LensCrafters
How a customer-service focus helped launch LensCrafters.
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2.4KLensesHow We Saved $3,000 in Lab Fees & Generated Over $250K in Profits
Changing how fast glasses are ready & how profitable they are.
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3.5KFramesHow I Increased Capture Rate 20%+ in 4 Years
Specific actions that increase eyewear capture rate.
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4.8KGeneral ManagementThe Partnership that Increased One OD’s Optical Sales By 40%
Help that provides the key to increasing optical sales.
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4.0KLensesThe Unique Spectacle Lenses that Cut Our PAL Remake Rate in Half
How to reduce remakes & increase patient satisfaction.
