Two simple changes to engage and capture the next generation of patients By Kayla Ashlee Sept. 24, 2026 “They are the online...
By Darren Minnich, OD Sept. 2, 2026 I believe it was Peter Drucker who authored many books related to modern management and...
August 21, 2026 Vision insurance can open the door to care for more patients, but it can also shape how an optometry...
By Alex Martin, OD August 11, 2026 After reading both perspectives on frame inventory from The Divide, I don’t think either doctor...
Separating routine vision retail from therapeutic prescribing By Adam Ramsey, OD July 23, 2026 I’ve learned that optical is really two businesses...
Try these practical steps to move from the $600s to $1,000+ per doctor clinical hour By Laurie Sorrenson, OD, FAAO May 29,...
Purposeful, educational exam room conversations lead to increase in optical sales By Brittany Schauer, OD May 12, 2026 Patients have many options...
How two systems and team alignment guide patients seamlessly from exam to eyewear By Mikaela Bolding April 17, 2026 Capture rate does...
Three patient-first, team-driven strategies that drove real results By Brian Eveland, OD April 15, 2026 Capture rate is a common metric in...
Jan. 5, 2026 A Jobson Optical Research survey for Vision Monday of nearly 150 U.S. optical professionals highlights the growing role of...
Understand how to break down and monitor data.
Transformative contact lens ordering technology Sponsored Content By Jessica Crooker, OD Nov. 4, 2025 For years, I struggled to keep patient orders...
Managing costs in unstable economic times.
How to calculate for improvement your key capture rates.
Benchmarking to set meaningful goals.
Increasing sales with low-to-no cost strategies.
Price-quote software that makes it easier to capture sales.
Improvements that skyrocket patient experience & optical sales.
Lessening the burden of three major challenges in optometry.
Specific actions that increase eyewear capture rate.
A practice-changing technology.
Improvements that significantly boosted one practice's eyewear capture rate.
By ROB Editors Jan. 4, 2023 Capturing eyewear sales is a key to good patient care and practice profitability. Patients are unlikely...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 8, 2022 Maintaining a high eyewear capture rate is important both...
Try doing these two things to change your capture rate for the better.
Sponsored Content By ROB Editors & Laura DePoe, OD Independent practitioners are leaving money on the table. Take a look at these...
Sponsored Content By Mark Wright, OD, FCOVD Patients come to you for your expertise. They want the care and service you provide...