All optical sales Articles
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365FramesThe Right Frame Inventory Is About Strategy
By Alex Martin, OD August 11, 2026 After reading both perspectives on frame inventory from The Divide, I don’t think either doctor...
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246Buying a PracticeWhere Challenge Met Opportunity to Lead and Grow
Practice purchase leads to growth from specialty care, smarter systems and a stronger patient experience June 21, 2026 By Apoorva Jinka-Patel, OD,...
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389MetricsExam-Room Education Drives 7.3% Optical Sales Growth
Purposeful, educational exam room conversations lead to increase in optical sales By Brittany Schauer, OD May 12, 2026 Patients have many options...
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304News BriefsThe Vision Council Releases Q1 2026 Consumer inSights Report
Latest research highlights shifting spending habits and emerging trends across optical products and services April 30, 2026 The Vision Council just released...
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614News BriefsJobson Survey Explores Impact of Personalization in Optical Retail
Jan. 5, 2026 A Jobson Optical Research survey for Vision Monday of nearly 150 U.S. optical professionals highlights the growing role of...
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1.8KMetricsKnow Your Numbers: Track KPIs to Hit Goals
Understand how to break down and monitor data.
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1.0KStaff ManagementAn Easily Overlooked Way to Boost Practice Efficiency and Patient Trust
The importance of spotlighting the role of your opticians By Andrew Bruce, LDO, ABOM, NCLEM, FCLSA Oct. 1, 2025 Most patients who...
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1.7KNews BriefsNew Research Spotlighting Optical Market Trends for Second Quarter of 2025
The latest on optical market trends.
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1.1KFrom Our EditorsThinking of Adding More Locations? Don’t Just Grab the Keys.
How to efficiently add more locations By Thanh Mai, OD August 20, 2025 Friend: “Thanh, I’m thinking about opening another office or...
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1.8KFinancesTariff-Proofing Your Practice: Bolstering Profitability in Uncertain Times
Managing costs in unstable economic times.
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1.5KFramesSimple Strategies Behind Our 12% Jump in Optical Revenue
Increasing eyewear capture rate.
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2.8KFrom Our EditorsThe Pot Odds of Optometric Risk: When Playing It Safe Is Riskier Than You Think
Optometry risk management By Thanh Mai, OD July 23, 2025 In optometry, applying pot odds means shedding habits that seem “safe” but...
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1.5KManaged CareSurviving Low Insurance Reimbursements: Strategies to Keep Profitably Thriving
Beating the negative impact of low reimbursements.
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1.4KGeneral ManagementSpecific Ways to Leverage Vendor Reps to Increase Profitability
Turning vendor reps into your practice's best friends.
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1.6KFramesThe Strategy That Boosted Our Same-Day Eyewear Capture Rate 18%
Catapulting eyewear capture rate.
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1.7KFramesCreating a Trunk Show that Generates $30K-$50K in Gross Sales in Just One Day
Dramatically increasing frame sales.
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1.9KDry Eye And AestheticsThe Strategy and Investments Helping Me Launch My Specialty Practice
What a specialty practice requires to successfully take off.
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2.1KFramesProfitably Executing a 400% Increase in Frame Selection
Creating a highly profitable optical.
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1.9KFramesInspire Patients to Say “YES” to the Specs Without It Feeling Salesy
Turning opticians into patient-pleasing, high-producing salespeople.
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2.6KGeneral ManagementPowerful Ideas from Outside Optometry: 16.7% Increase in Revenue Per Exam
Finding fresh practice improvement ideas.
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3.6KStaff ManagementHow Setting Effective Goals for Opticians Increased Our Second-Pair Sales by 75%
Encouraging greatness in opticians.
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1.8KContact LensesHow We Increased CL Profitability 30% & Are Planning to Drive $10K More Profit Per Patient by Age 70
Boosting contact-lens profitability.
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4.7KFramesHow We Achieved Double-Digit Year-Over-Year Growth With Better Optical Inventory Management
A better way to approach optical inventory management.
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1.2KInstrumentsTransforming Care & Efficiency in Optometry: The Topography Technology Changing What We Can Do for Patients
Topography innovation in optometry.
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2.0KContact LensesHow We Made Contact Lenses a Million Dollar Business in Our Practice
Making contacts lenses a patient-pleasing profit center.
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3.1KStaff ManagementChange the Patient Conversation from ‘Cost’ to ‘Savings’
Increasing optical sales through patient engagement.
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2.2KContact LensesHow We Increased Our Opticians’ Biweekly Sales by More Than $5K
Optical dispensary profitability strategies.
