All optical sales Articles
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318News BriefsJobson Survey Explores Impact of Personalization in Optical Retail
Jan. 5, 2026 A Jobson Optical Research survey for Vision Monday of nearly 150 U.S. optical professionals highlights the growing role of...
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1.2KMetricsKnow Your Numbers: Track KPIs to Hit Goals
Understand how to break down and monitor data.
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708Staff ManagementAn Easily Overlooked Way to Boost Practice Efficiency and Patient Trust
The importance of spotlighting the role of your opticians By Andrew Bruce, LDO, ABOM, NCLEM, FCLSA Oct. 1, 2025 Most patients who...
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1.3KNews BriefsNew Research Spotlighting Optical Market Trends for Second Quarter of 2025
The latest on optical market trends.
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865From Our EditorsThinking of Adding More Locations? Don’t Just Grab the Keys.
How to efficiently add more locations By Thanh Mai, OD August 20, 2025 Friend: “Thanh, I’m thinking about opening another office or...
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1.4KFinancesTariff-Proofing Your Practice: Bolstering Profitability in Uncertain Times
Managing costs in unstable economic times.
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760FramesSimple Strategies Behind Our 12% Jump in Optical Revenue
Increasing eyewear capture rate.
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2.5KFrom Our EditorsThe Pot Odds of Optometric Risk: When Playing It Safe Is Riskier Than You Think
Optometry risk management By Thanh Mai, OD July 23, 2025 In optometry, applying pot odds means shedding habits that seem “safe” but...
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1.1KManaged CareSurviving Low Insurance Reimbursements: Strategies to Keep Profitably Thriving
Beating the negative impact of low reimbursements.
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1.1KGeneral ManagementSpecific Ways to Leverage Vendor Reps to Increase Profitability
Turning vendor reps into your practice's best friends.
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1.2KFramesThe Strategy That Boosted Our Same-Day Eyewear Capture Rate 18%
Catapulting eyewear capture rate.
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1.2KFramesCreating a Trunk Show that Generates $30K-$50K in Gross Sales in Just One Day
Dramatically increasing frame sales.
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1.5KDry Eye And AestheticsThe Strategy and Investments Helping Me Launch My Specialty Practice
What a specialty practice requires to successfully take off.
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1.7KFramesProfitably Executing a 400% Increase in Frame Selection
Creating a highly profitable optical.
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1.6KFramesInspire Patients to Say “YES” to the Specs Without It Feeling Salesy
Turning opticians into patient-pleasing, high-producing salespeople.
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2.3KGeneral ManagementPowerful Ideas from Outside Optometry: 16.7% Increase in Revenue Per Exam
Finding fresh practice improvement ideas.
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3.2KStaff ManagementHow Setting Effective Goals for Opticians Increased Our Second-Pair Sales by 75%
Encouraging greatness in opticians.
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1.5KContact LensesHow We Increased CL Profitability 30% & Are Planning to Drive $10K More Profit Per Patient by Age 70
Boosting contact-lens profitability.
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4.3KFramesHow We Achieved Double-Digit Year-Over-Year Growth With Better Optical Inventory Management
A better way to approach optical inventory management.
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940InstrumentsTransforming Care & Efficiency in Optometry: The Topography Technology Changing What We Can Do for Patients
Topography innovation in optometry.
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1.6KContact LensesHow We Made Contact Lenses a Million Dollar Business in Our Practice
Making contacts lenses a patient-pleasing profit center.
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2.8KStaff ManagementChange the Patient Conversation from ‘Cost’ to ‘Savings’
Increasing optical sales through patient engagement.
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2.0KContact LensesHow We Increased Our Opticians’ Biweekly Sales by More Than $5K
Optical dispensary profitability strategies.
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3.1KFramesAuthenticity in Sales: 3 Changes to Make to Significantly Increase Your Eyewear Capture Rate
Keys to improving optical sales.
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3.5KSoftware Solutions/EHRTechnology that Makes it Easy to Sell Eyeglass Frame & Lens Bundles Now Also Offers Contact Lens Pricing & Comparison
Software the propels sales & delivers insurance verification.
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3.8KFramesHow I Manage My Frame Board to Sell As Many Plano Sunglasses as Non-Sun Prescription Eyewear
How to catapult your plano sunwear sales.
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3.4KFrom Our EditorsThe Most Effective Ways to Increase Eyewear Capture Rate
By ROB Editors Jan. 4, 2023 Capturing eyewear sales is a key to good patient care and practice profitability. Patients are unlikely...
