All column Articles
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42Insights From Our EditorsWhy Your Perception of the World Impacts Your Level of Practice Success
Mindset and leadership perception By Bethany Fishbein, OD Feb. 12, 2025 A few months ago, I wrote about FLOWN. It’s still one...
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376Insights From Our EditorsA Fulfilling Optometry Career Means Focusing on the Journey, Not a Financial Goal
Journey to sustainable success in optometry By Laurie Sorrenson, OD, FAAO Feb. 5, 2025 We’ve all heard it before when it comes...
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378Insights From Our EditorsHow to Transform Your Practice’s Profitability
Optometry practice profitability By ROB Editors Jan. 29, 2025 Providing a high level of patient care is the top priority, but sustaining...
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468Insights From Our EditorsHow to Achieve Your New Year Mental Health & Money Goals
New Year goals for optometrists: improving mental health and work-life balance By Vittorio Mena, OD, MS Jan. 22, 2025 As 2025 begins,...
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3.1KFinancesHow to Use Gross Profit Margin to Maximize Profitability
Evaluating a key metric to grow profitability.
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631Insights From Our EditorsFrom Surface to Substance: The Art of Meaningful Goal Setting
Setting meaningful goals for optometry practices By Bethany Fishbein, OD Jan. 8, 2025 It’s the second week of January– have you set...
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436Insights From Our EditorsAre You Being Stolen From? What Happened to Me & How to Avoid It Happening to You.
Safeguarding your optometry practice against embezzlement By Laurie Sorrenson, OD, FAAO Jan. 2, 2025 In business, there’s a saying: “You’ve either been...
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6.2KFinancesHow ODs Compare to Others in Retirement Savings & What Your Goals Should Be
How do ODs' retirement savings compare to others?
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533Insights From Our EditorsWhat If You Had to Say Yes? How Would Your Optometry Practice Be Transformed?
Transforming optometry practices: The power of saying yes to bold ideas By Bethany Fishbein, OD Dec. 11, 2024 Imagine if every time...
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616Insights From Our EditorsWho Should Get the “Freebies” in an Optometry Practice?
Optometry vendor incentives and fair practices By Laurie Sorrenson, OD, FAAO Dec. 4, 2024 In the world of optometric practices, it’s not...
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848Insights From Our EditorsThe Year-End Checkup – Optometry Practice Debt
Optometry practice debt management strategies Part two of three-part series on conducting a year-end evaluation of your practice. Click HERE to read...
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550Insights From Our EditorsWhat Are We Avoiding? Here’s Why Success Depends on Confronting Those Things.
Success strategies for optometric practice management By Laurie Sorrenson, OD, FAAO Nov. 6, 2024 I recently came across an article on Inc.com:...
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1.1KInsights From Our EditorsWhat Halloween Looks Like this Year in OD Offices
Halloween office decorations for optometry practices 2024 Oct. 30, 2024 You may think of office decorations as solely for the holiday season....
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3.1KFinances
Year-End Practice Checkup: How to Conduct Comprehensive Review of P&L Statement
Optometry financial review: Strategies for revenue and expense evaluation By Mick Kling, OD Oct. 16, 2024 As we enter the last quarter...
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1.5KInsights From Our Editors4 Productivity Hacks Enhancing My Life These Days
Productivity hacks for optometry practice owners: Tools to streamline your work By Bethany Fishbein, OD Oct. 9, 2024 The topics of feeling...
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1.4KInsights From Our EditorsThe Hidden Costs for Optometry Practices of Unpaid Time Off
Unpaid time off in optometric practices By Laurie Sorrenson, OD, FAAO Oct. 2, 2024 As a business owner in the optometric field,...
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1.5KInsights From Our EditorsODs Saving for Children’s College: What’s Working For & Against You
Student loans and higher education costs By Vittorio Mena, OD, MS Sept. 25, 2024 Colleges throughout the U.S. start the fall semester...
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881Insights From Our EditorsBuilding Your Business Around Systems and Controls
Creating systems and controls for optometry practices By Mick Kling, OD Sept. 18, 2024 In my last article, “Build a Business, Not...
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927Insights From Our EditorsSolutions to 2 Steep Optometry Practice Management Challenges
Optometry practice challenges By Laurie Sorrenson, OD, FAAO Sept. 4, 2024 There are many challenges an OD will confront as a practice...
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1.4KFinancesHow Does the Average OD’s Salary Match Up to The Average American’s?
Optometrist salary comparison
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1.6KInsights From Our EditorsBuild a Business, Not a Job
Building a practice that doesn’t need you Mick Kling, OD August 21, 2024 According to a recent AOA Survey, the average optometry...
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1.7KInsights From Our EditorsUnderstanding Your Office’s Emotional Culture
Using emotional culture inventory surveys.
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1.4KInsights From Our EditorsWhen Is It Time to Retire as an Optometrist? Perspectives from the Field.
Transitioning to a rewarding retirement: Insights and perspectives By Laurie Sorrenson, OD, FAAO August 7, 2024 Given recent developments in the U.S....
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2.2KFinancesThe Financial Investment You May Be Overlooking that Can Help Secure Your Retirement
Are annuities worth it for retirement? By Vittorio Mena, OD, MS July 31, 2024 As we grow older and get closer to...
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1.3KInsights From Our EditorsWhat Associate Doctors Really Want: Insights from Our Team
What practice owners need to do to keep associate ODs happy. By Laurie Sorrenson, OD, FAAO July 10, 2024 As an owner-optometrist,...
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1.4KInsights From Our EditorsFinancial Planning: Checklist to Determine if You’re Staying on Top of It
Determining if you have what you need to stay financially fit. By Vittorio Mena, OD, MS June 26, 2024 Why do people...
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2.1KInsights From Our EditorsHow to Improve Your Leadership and Office Culture through Staff Feedback
Optometry office feedback strategies for patient and staff satisfaction. By Bethany Fishbein, OD June 12, 2024 Most offices are aware of the...
