column Archives - Review of Optometric Business

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Finances

How to Use Gross Profit Margin to Maximize Profitability

Evaluating a key metric to grow profitability.

Photo courtesy of Dr. Laurie Sorrenson. Dr. Sorrenson's lab technician, Marlin, shakes a piggy bank wondering where all the money has gone. Dr. Fishbein says that without carefully tracking practice data, it's easy to wonder where all the money has gone.

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Insights From Our Editors

When the Numbers Tell a Different Story

Why data, not drama, should guide your leadership decisions By Bethany Fishbein, OD May 14, 2025 It happens every year: the dreaded...

Bruce, Dr. Sorrenson's neurovisual technician

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Insights From Our Editors

“Mirrors are scary, to be fair.”

Facing the Mirror: self-reflection in optometric practice By Laurie Sorrenson, OD, FAAO May 7, 2025 In the day-to-day challenges of running an...

499

Insights From Our Editors

Practice Investments that Proved Big-Time ROI Winners

Winning Investments By ROB Editors April 30, 2025 Choosing the right investments for your practice is crucial to providing great patient care...

618

Insights From Our Editors

Should You Sell Your Optometry Practice to Private Equity?

Private equity By Vittorio Mena, OD, MS April 23, 2025 Like nearly every life decision, the answer to whether you should sell...

815

Insights From Our Editors

Leadership: Success Leaves Clues

Leadership By Thanh Mai, OD April 16, 2025 Do you need a coach to enhance your abilities as practice leader? Even Tiger...

Employees experiencing a win-win in their office

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Insights From Our Editors

The Art of the Win-Win: Take Away Without Losing Trust

Making it a win-win By Bethany Fishbein, OD April 9, 2025 Leadership is full of tough decisions, and sometimes that means taking...

908

Insights From Our Editors

Our Automated Glasses Warranty System that Generated $48K in 4 Months

Glasses warranty system By Laurie Sorrenson, OD, FAAO April 2, 2025 Many optometry offices offer warranties, typically included in the price of...

Dr. Mena, center, with AnneMarie Barsoum, OD, in black scrubs, and two support staff team members. Dr. Mena shares his insights on whether being a business owner is worth it.

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Insights From Our Editors

Is Being a Business Owner Worth It?

Does being a business owner make sense for you? By Vittorio Mena, OD, MS March 26, 2025 A few months back, I...

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Insights From Our Editors

Small Steps, Big Opportunity: How AI is Already Making a Positive Impact for Me

Artificial intelligence in optometry By Thanh Mai, OD March 19, 2025 An exciting new opportunity is here, though too few ODs are...

1.4K

Insights From Our Editors

One Question That’s Changing the Way I Lead

Uncovering hidden insights through honest feedback.

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Insights From Our Editors

From a Financial Perspective, is It Still Worth Going to Optometry School?

ROI of optometry school today By Vittorio Mena, OD, MS Feb. 26, 2025 Optometry school, like graduate school in general, is expensive...

2.4K

Insights From Our Editors

What Are Critical Non-Essentials?

Strategies for eyecare practice growth By Thanh Mai, OD Feb. 19, 2025 These are the tasks you don’t strictly have to do,...

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Insights From Our Editors

Why Your Perception of the World Impacts Your Level of Practice Success

Mindset and leadership perception By Bethany Fishbein, OD Feb. 12, 2025 A few months ago, I wrote about FLOWN. It’s still one...

1.3K

Insights From Our Editors

A Fulfilling Optometry Career Means Focusing on the Journey, Not a Financial Goal

Journey to sustainable success in optometry By Laurie Sorrenson, OD, FAAO Feb. 5, 2025 We’ve all heard it before when it comes...

866

Insights From Our Editors

How to Transform Your Practice’s Profitability

Optometry practice profitability By ROB Editors Jan. 29, 2025 Providing a high level of patient care is the top priority, but sustaining...

Dr. Mena with the owner of his practice,

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Insights From Our Editors

How to Achieve Your New Year Mental Health & Money Goals

New Year goals for optometrists: improving mental health and work-life balance By Vittorio Mena, OD, MS Jan. 22, 2025 As 2025 begins,...

855

Insights From Our Editors

From Surface to Substance: The Art of Meaningful Goal Setting

Setting meaningful goals for optometry practices By Bethany Fishbein, OD Jan. 8, 2025 It’s the second week of January– have you set...

626

Insights From Our Editors

Are You Being Stolen From? What Happened to Me & How to Avoid It Happening to You.

Safeguarding your optometry practice against embezzlement By Laurie Sorrenson, OD, FAAO Jan. 2, 2025 In business, there’s a saying: “You’ve either been...

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Finances

How ODs Compare to Others in Retirement Savings & What Your Goals Should Be

How do ODs' retirement savings compare to others?

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Insights From Our Editors

What If You Had to Say Yes? How Would Your Optometry Practice Be Transformed?

Transforming optometry practices: The power of saying yes to bold ideas By Bethany Fishbein, OD Dec. 11, 2024 Imagine if every time...

816

Insights From Our Editors

Who Should Get the “Freebies” in an Optometry Practice?

Optometry vendor incentives and fair practices By Laurie Sorrenson, OD, FAAO Dec. 4, 2024 In the world of optometric practices, it’s not...

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Insights From Our Editors

The Year-End Checkup – Optometry Practice Debt

Optometry practice debt management strategies Part two of three-part series on conducting a year-end evaluation of your practice. Click HERE to read...