All column Articles
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3.3KMetricsThe Most Important Practice Metric
A metric essential for you to track. By Laurie Sorrenson, OD, FAAO Jan. 17, 2024 Remember that article I wrote about my...
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1.1KFrom Our EditorsThe Quiet Grief of Childhood Glasses: Understanding Parents’ Feelings
Sensitively interacting with parents of first-time glasses wearers By Laurie Sorrenson, OD, FAAO Oct. 1, 2025 After talking to my colleague and...
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1.4KFrom Our EditorsBack-to-Back Wins in Eye Care and Finance: Lessons in Business Endurance
What the best companies can teach practice owners By Vittorio Mena, OD, MS As we head into another school year, I’ve been...
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1.3KFrom Our EditorsHow We Hired a Bunch of Invisible Ninjas and Transformed Our Optometry Business
The power of virtual team members By Thanh Mai, OD Sept. 17, 2025 Let’s get real—virtual team members (VAs) aren’t futuristic fantasies....
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963From Our EditorsA Key Financial Defense Strategy Many ODs Overlook
Creating a plan for long-term financial protection.
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878From Our EditorsKnowing When to Ask for Help is Being a Good Leader
Assembling a team of management consultants and mentors By Laurie Sorrenson, OD, FAAO Sept. 3, 2025 As optometrists—and especially as practice owners—we’re...
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952From Our EditorsThinking of Adding More Locations? Don’t Just Grab the Keys.
How to efficiently add more locations By Thanh Mai, OD August 20, 2025 Friend: “Thanh, I’m thinking about opening another office or...
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1.2KFrom Our EditorsYour Practice Culture is Defined By Moments No One Was Supposed to See
Defining your practice culture—as you want it to be defined By Bethany Fishbein, OD August 13, 2025 Hopefully, by the time you...
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1.3KFrom Our EditorsWhat an Italian Hotel Taught Me About Five-Star Optometric Service
Creating five-star experience for your patients By Laurie Sorrenson, OD, FAAO August 6, 2025 I recently had the privilege of staying in...
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2.6KFrom Our EditorsThe Pot Odds of Optometric Risk: When Playing It Safe Is Riskier Than You Think
Optometry risk management By Thanh Mai, OD July 23, 2025 In optometry, applying pot odds means shedding habits that seem “safe” but...
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1.6KFrom Our EditorsLessons from a Foggy Trail: Finding Fulfillment in Practice Ownership
Finding your way along your practice ownership journey By Bethany Fishbein, OD July 16, 2025 Last week my husband and I visited...
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1.2KFrom Our Editors“What Do You Think?”: The Best Leadership Lesson I Ever Wrote on a Post-it Note
Building leaders by spurring them to answer their own questions By Laurie Sorrenson, OD, FAAO July 9, 2025 After practicing optometry for...
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2.0KFinancesThe 10x ROI of Investing in Yourself—and the Advisors Who Understand Optometry Best
How to choose and manage a financial advisor By Vittorio Mena, OD, MS June 25, 2025 In my last column, I stressed...
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2.0KFrom Our EditorsThe High Cost of Unmade Decisions
Making, rather than putting off, decisions By Bethany Fishbein, OD June 11, 2025 Over the last few months, our high school senior...
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1.7KFrom Our EditorsWhat Worked for Us in Reducing No-Shows
Tricks of the trade to reducing your no-show rate. By Laurie Sorrenson, OD, FAAO June 4, 2025 One thing I hear frequently...
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1.9KFrom Our EditorsTime to Reflect on Tax Season: What the Numbers Reveal
Lessons from tax experiences By Vittorio Mena, OD, MS May 28, 2025 Over a month has passed since the tax deadline of...
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992From Our EditorsGrowth Isn’t About Doing More — It’s About Solving the Right Problems
Paving the way for profitable practice growth By Thanh Mai, OD May 21, 2025 In private practice, growth is always on our...
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1.3KFrom Our EditorsWhen the Numbers Tell a Different Story
Why data, not drama, should guide your leadership decisions By Bethany Fishbein, OD May 14, 2025 It happens every year: the dreaded...
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1.4KFrom Our Editors“Mirrors are scary, to be fair.”
Facing the Mirror: self-reflection in optometric practice By Laurie Sorrenson, OD, FAAO May 7, 2025 In the day-to-day challenges of running an...
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1.2KFrom Our EditorsPractice Investments that Proved Big-Time ROI Winners
Winning Investments By ROB Editors April 30, 2025 Choosing the right investments for your practice is crucial to providing great patient care...
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1.6KFrom Our EditorsShould You Sell Your Optometry Practice to Private Equity?
Private equity By Vittorio Mena, OD, MS April 23, 2025 Like nearly every life decision, the answer to whether you should sell...
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2.4KFrom Our EditorsLeadership: Success Leaves Clues
Leadership By Thanh Mai, OD April 16, 2025 Do you need a coach to enhance your abilities as practice leader? Even Tiger...
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1.7KFrom Our EditorsThe Art of the Win-Win: Take Away Without Losing Trust
Making it a win-win By Bethany Fishbein, OD April 9, 2025 Leadership is full of tough decisions, and sometimes that means taking...
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2.0KFrom Our EditorsOur Automated Glasses Warranty System that Generated $48K in 4 Months
Glasses warranty system By Laurie Sorrenson, OD, FAAO April 2, 2025 Many optometry offices offer warranties, typically included in the price of...
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2.6KFrom Our EditorsIs Being a Business Owner Worth It?
Does being a business owner make sense for you? By Vittorio Mena, OD, MS March 26, 2025 A few months back, I...
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2.0KFrom Our EditorsSmall Steps, Big Opportunity: How AI is Already Making a Positive Impact for Me
Artificial intelligence in optometry By Thanh Mai, OD March 19, 2025 An exciting new opportunity is here, though too few ODs are...
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2.6KFrom Our EditorsOne Question That’s Changing the Way I Lead
Uncovering hidden insights through honest feedback.
