Keys to improving optical sales.
Creating a sales-friendly optical shop.
Update from Warby Parker founders on in-person store expansion.
B2B expansion news at Zenni.
Insights into eyecare products market performance.
Price-quote software that makes it easier to capture sales.
3 key investments that did a great service for patients & practice.
A better way to approach optical inventory management.
How a customer-service focus helped launch LensCrafters.
The latest news on Warby Parker's growth.
Improvements that significantly boosted one practice's eyewear capture rate.
How to calculate for improvement your key capture rates.
How to catapult your plano sunwear sales.
Incentivizing opticians to give a huge boost to service & profitability.
By ROB Editors Jan. 4, 2023 Capturing eyewear sales is a key to good patient care and practice profitability. Patients are unlikely...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD Nov. 16, 2022 Retail trends often impact eyecare practices. Here are five...
Creating optical displays worthy of a high-end dispensary.
Specific actions to positively impact frame capture rate.
Changes that significantly shifted capture rate--for the better.
How Walmart is making it easier for online eyewear shoppers.
A better way to train opticians to work with patients.
Clues to where you are most likely to see new Warby Parker stores.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 8, 2022 Maintaining a high eyewear capture rate is important both...
Free resources to help you boost sunwear sales.
The art of successful progressive prescriptions & sales.
Sponsored Content By Athena Brasfield, OD Optical sales are a challenge to capture in the age of online and big-box retailers. Independent...
Conversations that can keep purchases inside your office.