The huge impact of a small change in words.
A better way to approach optical inventory management.
Working with reps to cut costs, increase sales & add a new product.
How a customer-service focus helped launch LensCrafters.
Changing how fast glasses are ready & how profitable they are.
Keys to creating regular wearers of both CLs & glasses.
How to calculate for improvement your key capture rates.
Actions to reduce exam-onlys & make revenues soar.
How to catapult your plano sunwear sales.
Incentivizing opticians to give a huge boost to service & profitability.
By ROB Editors Jan. 4, 2023 Capturing eyewear sales is a key to good patient care and practice profitability. Patients are unlikely...
A progressive lens that may make both patients' & staff lives easier.
Creating optical displays worthy of a high-end dispensary.
Wisdom from opticians that can change sales trajectory.
Specific actions to positively impact frame capture rate.
How to sell more contact lenses & increase annual supply sales.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 24, 2022 There are many challenges facing practices. In last week’s...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 10, 2022 Do you have a consistent, effective system for selling...
Changes that significantly shifted capture rate--for the better.
Software with the potential to transform optical sales.
A better way to train opticians to work with patients.
Actions to take to better compete as an independent.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD June 8, 2022 Maintaining a high eyewear capture rate is important both...
Try doing these two things to change your capture rate for the better.
Sponsored Content By Matthew Ward, OD Presbyopic patients are eager to hear solutions that will help them recapture a sense of youthful...
Free resources to help you boost sunwear sales.
The art of successful progressive prescriptions & sales.