Prejudging patients’ ability to purchase high-value eyewear. By Barbra Dey, Dey Ophthalmic Consulting Feb. 12, 2025 As a seasoned professional in the...
A better way to approach optical inventory management.
Changing how fast glasses are ready & how profitable they are.
Increasing sales with low-to-no cost strategies.
Keys to improving optical sales.
Update from Warby Parker founders on in-person store expansion.
B2B expansion news at Zenni.
Office scribe benefits and training.
Price-quote software that makes it easier to capture sales.
3 key investments that did a great service for patients & practice.
The huge impact of a small change in words.
Working with reps to cut costs, increase sales & add a new product.
How a customer-service focus helped launch LensCrafters.
Keys to creating regular wearers of both CLs & glasses.
How to calculate for improvement your key capture rates.
Actions to reduce exam-onlys & make revenues soar.
How to catapult your plano sunwear sales.
Incentivizing opticians to give a huge boost to service & profitability.
By ROB Editors Jan. 4, 2023 Capturing eyewear sales is a key to good patient care and practice profitability. Patients are unlikely...
A progressive lens that may make both patients' & staff lives easier.
Creating optical displays worthy of a high-end dispensary.
Wisdom from opticians that can change sales trajectory.
Specific actions to positively impact frame capture rate.
How to sell more contact lenses & increase annual supply sales.
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 24, 2022 There are many challenges facing practices. In last week’s...
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 10, 2022 Do you have a consistent, effective system for selling...
Changes that significantly shifted capture rate--for the better.