All increasing sales Articles
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1.5KPatient EngagementTwo Word Changes that Transformed Our Patient Compliance & Increased Product Sales 30%+
The huge impact of a small change in words.
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3.4KMetricsWhat’s Your TRUE Frame & CL Capture Rate? Here’s How to Find Out.
How to calculate for improvement your key capture rates.
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1.1KFramesCreating a Trunk Show that Generates $30K-$50K in Gross Sales in Just One Day
Dramatically increasing frame sales.
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3.4KFramesAre Your Opticians Selling from Their Own Pocketbook?
Prejudging patients' ability to purchase high-value eyewear.
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4.2KFramesHow We Achieved Double-Digit Year-Over-Year Growth With Better Optical Inventory Management
A better way to approach optical inventory management.
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1.4KFrames3 Things We Did to Boost Our Eyewear Capture Rate By 10%
Increasing sales with low-to-no cost strategies.
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3.0KFramesAuthenticity in Sales: 3 Changes to Make to Significantly Increase Your Eyewear Capture Rate
Keys to improving optical sales.
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1.9KNews BriefsWarby Parker Brick-and-Mortar Store Expansion Update
Update from Warby Parker founders on in-person store expansion.
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2.5KNews BriefsZenni Optical’s New B2B Platform Partners
B2B expansion news at Zenni.
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940General ManagementIncrease Your Sales by 34.8% with this Key Practice Addition
Office scribe benefits and training.
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4.3KSoftware Solutions/EHRThe Technology that Powered Our 18% Eyewear Capture Rate Increase
Price-quote software that makes it easier to capture sales.
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2.4KGeneral ManagementPractice Investments Generating $100K+ & Boosting Capture Rate 10%
3 key investments that did a great service for patients & practice.
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2.7KGeneral ManagementHow Using Vendor Reps as Business Development Consultants Helped Us Cut Costs $50,000 Yearly
Working with reps to cut costs, increase sales & add a new product.
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3.9KFramesThe Real Story of How Bad Customer Service Triggered the Founding of LensCrafters
How a customer-service focus helped launch LensCrafters.
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2.4KLensesHow We Saved $3,000 in Lab Fees & Generated Over $250K in Profits
Changing how fast glasses are ready & how profitable they are.
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8.0KGeneral ManagementHow We Made 35% of Our Patients Regular Dual Wearers of CLs AND Glasses
Keys to creating regular wearers of both CLs & glasses.
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6.5KMetricsHow We Reduced Our Exam-Onlys 10% & Are Poised Now to Increase Annual Revenues $100K+
Actions to reduce exam-onlys & make revenues soar.
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3.8KFramesHow I Manage My Frame Board to Sell As Many Plano Sunglasses as Non-Sun Prescription Eyewear
How to catapult your plano sunwear sales.
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3.4KFramesOptician Incentives that Increased AR Sales 20%+ & Multi-Pair Sales 5%
Incentivizing opticians to give a huge boost to service & profitability.
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3.3KFrom Our EditorsThe Most Effective Ways to Increase Eyewear Capture Rate
By ROB Editors Jan. 4, 2023 Capturing eyewear sales is a key to good patient care and practice profitability. Patients are unlikely...
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4.8KLensesThe Progressive Lens that Just Works–for Both Patients AND Opticians
A progressive lens that may make both patients' & staff lives easier.
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3.4KFramesHow I Designed Optical Displays Delivering $600 Per-Patient Average Revenue
Creating optical displays worthy of a high-end dispensary.
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5.5KFramesWhat Your Opticians Aren’t Telling You–that Could Be Costing You Thousands in Sales
Wisdom from opticians that can change sales trajectory.
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4.1KFramesHow We Increased Frame Capture Rate 20% in 3 Years
Specific actions to positively impact frame capture rate.
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8.9KGeneral ManagementCompeting with Online Retailers: Why We Sell 2 CL Boxes More Per CL Exam Now
How to sell more contact lenses & increase annual supply sales.
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2.7KFrom Our Editors5 Solutions to 5 Major Practice Challenges
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 24, 2022 There are many challenges facing practices. In last week’s...
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3.5KFrom Our Editors5-Step Success System for Selling Products & Services in Your Practice
By Mark Wright, OD, FCOVD, and Carole Burns, OD, FCOVD August 10, 2022 Do you have a consistent, effective system for selling...
