Shyesha Kincy (second from right back row as you look at photo) with the practice team at Jackson Eye in Fairburn, Ga. Kincy, who serves as practice manager, says Paradeyem significantly improved the practice’s ability to provide a great patient experience while capturing more eyewear sales.
Price-quote software that makes it easier to capture sales.
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By Shyesha Kincy
May 15, 2024
When working with patients, who may be eager to walk with their prescription, you need every advantage you can get.
In our practice, we adopted a software, Paradeyem, that provides just the advantage we were looking for.
This technology takes the guesswork and needed math skills out of providing patients with quick price quotes on glasses and contact lenses, with insurance benefits automatically applied as part of the calculation. This enables our team to almost instantly provide patients with the information they need to make a purchase decision.
Power of Always-Accurate Pricing
Before implementing Paradeyem last year, we lost more than $5,500 annually in missed opportunities from inaccurate price quotes and calculation errors from our staff.
If the price we quoted a patient was too low, we would usually absorb the added cost ourselves since it was our mistake. If the price we quoted the patient was too high, we would risk losing our patients’ trust and confidence in us when we called to inform them of the mistake. Such errors hurt our professional image.
With Paradeyem, there is no danger of the patient being under- or over-quoted for their glasses or contact lenses due to a math error by one of our staff members.
Integrates Easily with EHR to Pull Patient Data & Automatically Find Patient Benefits
Integration with our electronic health records was as easy as granting access to Paradeyem, and then sending its administrator login credentials. Paradeyem synchs the patient appointment data for Crystal Practice Management, RevolutionEHR, Compulink, Officemate, Eyefinity Practice Management, iTRUST and more
The technology then not only pulls insurance information, but is smart enough to pull the most up-to-date information. That means that it will never pull insurance information that no longer is valid.
Our team only has to let Paradeyem know whether the patient is getting single-vision, or progressive, lenses, and whether they are getting a frame, and then the system does the rest of the work in calculating in a matter of moments what the cost will be for that patient’s potential purchase. It provides three quotes at one time.
Capture Fast-Fleeting Contact Lens Sales
There are few products easier to buy online than contact lenses. One of the greatest things about Paradeyem is its ability to provide price comparisons for online retailers and other sellers of contact lenses, once the patient’s insurance and annual supply rebate have been applied.
We can quickly show patients that they will not save money by purchasing from a source other than us, and may even end up spending more money.
Since implementing Paradeyem, our annual contact lens supply capture rate has increased by as much as 40 percent.
Make Efficiency Soar
Paradeyem has also been a huge help to us in freeing our team to spend more time with patients. The ease with which the technology does eyewear and contact lens price quotes means it takes 2-3 minutes versus 5-10. That gives our staff more time to spend with patients in our optical, helping them choose eyewear and educating them on the benefits of our products.
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The added time with patients means more opportunity to sell and a chance to give patients an improved experience in our office.
Our patients notice our impressive efficiency and often comment about it in our online reviews. They tell us how much they love being able to get in and get out without feeling rushed, and yet still feeling like everything was fully explained to them. Paradeyem is a key way we are able to do deliver this kind of fast-moving, smooth experience.
A Great Partner to Work With
Paradeyem delivered training to us during the initial set up and implementation, along with refresher training to make sure our team knew everything necessary to fully optimize the technology.
If we ever have a question or a challenge using the software—which hardly ever happens—Paradeyem responds quickly to us, offering an effective solution or tip to help us.
It’s super-easy for our team. They love that they no longer need to go into our EHR system to look up insurance coverage and then manually calculate the cost of our patients’ purchases.
Paradeyem improves the quality of our employees’ work life while giving our patients the friction-free experience they expect.
Shyesha Kincy is the practice manager for Jackson Eye in Fairburn, Ga. To contact her: skincy@drjacksoneye.com
