All sponsor Articles

An Essential Tool We Use to Keep Patients and Reorders in the Practice

Sponsored Content OD relies on MARLO as a trusted tool to capture contact lens reorders in her three offices By Jessilin Quint,...

508

Driving Lab Performance Through Automation, Data and Rx-Universe

Sponsored Content Data and automation bring efficiencies to lab performance in big and small settings By Matthew Morrison Dec. 8, 2025 There’s...

546

The Technology That Improved the Patient Experience and Boosted My Contact Lens Reorder Rate

Sponsored Content Contact lens ordering platform enhancing patient experience and providing strategic tools to support my patients’ needs By Janelle Davison, OD*...

496

Marketing

Focused Marketing Strategy Delivers 14.2% Revenue Growth

Sponsored Content Strategic marketing initiative delivered when practice needs it most Dec. 1, 2025 When the former owner of Sea View Optometric...

Dr. Osvaldo Diaz's in-office stock of Alcon contact lenses. Photo courtesy of Dr. Diaz.

542

The System Reshaping Product Ordering at My Practice

Sponsored Content Delivering contact lens and OTC products directly to patients’ doors By Osvaldo Diaz, OD* Nov. 15, 2025 When I opened...

Dr. Natalie Sukontasup shares tips for cold-start optometry practice growth

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From Private Practice Survival to Success: Resources That Made All the Difference

Jump-starting optometry practice growth.

Picture of person being helped by optician trying on glasses to illustrate article about integration of price quote software with ehr.

902

The New Price Quote-Crystal PM Integration Poised to Deliver Huge Gains in Practice Efficiency

Game-changing price quote software, Crystal PM integration.

Casie Pfohl in her practice's optical. She shares details on two essential optometry vendor partnerships.

The Personalized Vendor Partnerships Helping One Practice Thrive in Three Rural Communities

Two transformative vendor partnerships.

Dr. Robert Phyfer standing next to us Optovue Solix, a key practice technology in his office.

1.9K

Instruments

The Technology That Helped Grow Our Practice From $1.6M to $2.7M—Without Working Weekends

Practice technology that powers impressive growth.

Photo of doctor talking to businessman illustrating article on how AEG Vision facilitates optometry practice growth.

814

Practice Transitions

AEG Vision Opens 500th Practice: Two ODs Share Their Secrets to Practice Growth

Tips for achieving professional and practice goals.

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Layers of Support Increase Efficiency in Office

A program empowering promising employees.

Dr. Julie Helmus and her son wearing Avulux lenses which can be used to address migraines.

Lenses

Making Back to School Better: The Lenses Changing the Lives of Many of My Young Patients

Spectacle lens that addresses migraines in adults AND kids.

2.7K

Marketing

The Custom Online Marketing that Boosted One Practice’s Eyewear Capture Rate

A solution that provides custom online marketing content.

Dr. Amanda Geary shares how PECAA Launch helped her grow her new practice.

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Cold Start

Taking My Cold-Start Optometry Practice to 25% Growth—and the Secrets Behind Profitable Success

Empowering cold-start growth.

Photo courtesy of Dr. Brian Sirgany (center), who is pictured here with Head Optician and Optical Manager Victoria Wentworth (left of him as you look at photo) and Dr. Kristy Dean, an associate in the practice. The practice team is finding Avulux lenses to be a great hit with migraine sufferers, who tell them the lenses make a huge positive impact on their lives.

907

Lenses

The Innovative Lenses Changing the Lives of Our Patients with Migraines

Changing patient lives and practice prospects.

Amir Khoshnevis, OD, President of Vision Source, presenting at The Exchange

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Embracing the Intersection of Technology for the Health of Our Practices

Programs that equip ECPs with the tools and resources for success.

Dr. Josie Ziegler shares how NaturalVue Enhanced Mulifocal 1 Day Contact Lens helps a broad spectrum of patients including those who are astigmatic.

775

The Daily Multifocal Lenses that Increased Patient Retention by 30%

A new approach for astigmatic patients.

1.7K

Cold Start

From Vision to Reality: The Consultancy Helping Me Build the Practice of My Dreams

What you need to launch a cold-start.

1.1K

Myopia Management

Embracing Myopia Management with Right Practice Partner: A Journey Beyond Conventional Optometry

Providing life-changing myopia management.

965

The RCM Solution That Saved Us from Hiring Another Employee

Billing solution that can even keep staffing costs down.

1.4K

How We Cut Our No-Show Rate to Just 3%

Reducing no-shows & enhancing patient engagement.

Photo credit: Dr. Tyler Boone. Dr. Boone's optical. He says that HELIX RCM has transformed his practice's billing, creating a better patient experience and higher profitability.

1.3K

Unlocking 40% More in Medical Insurance Reimbursements

Smarter revenue cycle management.

Fitting Astigmatic Patients: The Innovative Lenses Boosting Our Practice Growth

A lens that could be exactly what your asigmatic patients need.