All article Articles
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95Coding and BillingHow to Correctly Use Modifiers: Laterality, Eyelid, -24 & -25
Correct use of -24 and -25 modifiers in optometry practice By Scott R. Moscow, OD Sept. 18, 2024 I was recently hired...
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123Frames3 Things We Did to Boost Our Eyewear Capture Rate By 10%
Increasing sales with low-to-no cost strategies.
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67Office EnvironmentPractice Expansion: 2 ODs Share How they Capitalized on Strong Growth with More Office Space
Optometry practice expansions that increased access to care & grew profitability. Sponsored Content By Samantha Hornberger, OD, and Melissa McCulley, OD Sept....
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880FramesAuthenticity in Sales: 3 Changes to Make to Significantly Increase Your Eyewear Capture Rate
Keys to improving optical sales.
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97Staff ManagementFreedom of Speech and Workplace Violence – A Dangerous Election Season Tango
Freedom of speech in the workplace By Joe DeLoach, OD, FAAO Sept. 18, 2024 The concept of freedom of speech in the...
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327Professional DevelopmentThe Most Effective Way to Maximize Learning from Business Books in Your Optometry Practice
Professional development through book reviews.
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1.3KContact LensesWhat I Do Differently Now for Some Specialty CL Patients that Has Made All the Difference
A change that increased patient satisfaction & reduced chair time.
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114Contact LensesHow I Reactivated CL Patients to Achieve 20% Increase in CL Sales
Strategies for bringing wayward CL patients back to your office.
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142MarketingThe Marketing that Delivered the Best ROI to Us
Honing your optometry practice marketing strategy.
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265Staff ManagementYour Employee Appears to Be Depressed. What Should You Do?
Identifying depression among employees & providing support.
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1.1KMedical Model8 Reasons to Focus on Diabetes in Your Practice
Growing an essential medical eyecare service.
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5.4KFramesThe Number 1 Resource That Transformed Our Ability to Maximize Profits
Pricing products to make both patients AND practice happy.
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4.2KMarketingPassive Patient-Specific Marketing Increasing IPL treatments by 75% & Myopia Control By 11%
Targeting in-office medical service messaging to individual patient needs.
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1.9KContact LensesThe Soft Multifocal CL that is a Key to Myopia Management Success for Many of Our Patients
A daily multifocal CL that could be exactly what many of your patients need.
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1.4KDry EyeThe Top 10 Reasons to Use AI in Your Dry Eye Practice
AI-driven dry eye software: Revolutionizing diagnostics & patient outcomes.
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65Practice ManagementDigital Workspace Helping Me Generate the Most Revenue with the Least Effort
Automating optometry practice operations with Google Workspace By Ryan Cazares, OD Sept. 25, 2024 I am always looking for ways to automate...
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150Practice ManagementThe Student Debt-Relief Program that Brought Us Our Ideal Associate OD
Tapping into the new Vision Source NEXT Associate OD Placement Program Sponsored Content By J. Turner Altman, OD Sept. 25, 2024 When...
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68Contact LensesHow We Increased Our Opticians’ Biweekly Sales by More Than $5K
Optical dispensary profitability strategies for optometry practices By Brooke Hawley Sept. 25, 2024 The optical dispensary in most optometry practices is the...
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166Ophthalmic LensesOptometry Practice Growth Opportunity: Increasing Practice Profit $123K Annually
Lenses offering improved care and a big profitability boost.
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331Staff ManagementHow We Increased Capture Rate 8% & Increased Revenue-per-Refraction By $114
Staff training & certification and staff development resources.
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147Diagnostic Instrumentation3 AI Technologies I Use in My Optometry Practice to Improve Care & Better Communicate
Artificial intelligence applications for your practice.
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425Coding and BillingHow Do I Bill Appropriately for Repeat Fundus Photography?
Medicare guidelines for repeat fundus photography.
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1.3KContact LensesThe Services that Improved our Direct-to-Patient CL Sales from 50% to 72%
An essential industry partner for a growing practice.
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753Practice ManagementResource Serving as One of the Secrets of My Success as a New Practice Owner
A pathway to optometry practice ownership.
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372Finances3 Metrics that Reveal the True Financial Health of Your Practice
Essential financial metrics for optometrists.
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837Practice ManagementMentoring Relationships that Skyrocket Careers: 2 ODs on Optimizing Mentoring Relationships in Optometry
Mentoring that boosts patient care and ODs' careers.
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193Co-ManagementWhat Does “Full-Scope Optometry” Mean to You?
Practicing full-scope optometry in the age of healthcare reform.
