All article Articles
-
2.2KDiagnostic Instrumentation3 AI Technologies I Use in My Optometry Practice to Improve Care & Better Communicate
Artificial intelligence applications for your practice.
-
390Medical ModelMeasuring What Matters: 9 Key Metrics for Success in Medical Optometry
KPIs for managing chronic ocular diseases in optometry.
-
129FinancesHow Incomplete Practice Financials Overvalued a Practice by $300K—And Almost Blew Up a Transition
Optometry practice valuation and tax strategies.
-
845FinancesWhat Eyecare Demand & Optical Industry Numbers Say About Your Future as an Independent OD
Numbers-based look at the future of independent optometry.
-
1.9KMarketing15 Free or Low-Cost Ways to Make Your Practice Stand Out
Easy ways to show patients why they should pick you over a competitor.
-
113Myopia ManagementHow I Grew a Specialty Practice From $0 to $78,000 a Month Without Selling Glasses
Building a niche in specialty contact lenses for myopia control.
-
79Contact LensesHow We Increased CL Profitability 30% & Are Planning to Drive $10K More Profit Per Patient by Age 70
Boosting contact-lens profitability By Michael K. Shaheen, OD Jan. 15, 2025 As an eyecare practitioner, I am always on the lookout for...
-
269FinancesHow the Proposed Tariffs by the Trump Administration Could Reshape the Optical Industry
Trump administration tariffs' impact on optical industry.
-
45Patient Experience3 Changes that Brought a True 21st Century Experience to Our Patients
21st century innovations in eyecare By Ian G. Whipple, OD Jan. 15, 2025 In the rapidly evolving world of eyecare, staying ahead...
-
106Dry EyeDry Eye Treatments with Big Impact & Little Cost to Your Practice
Introductory dry eye treatment options for your practice.
-
189Diagnostic InstrumentationTransforming Care & Efficiency in Optometry: The Topography Technology Changing What We Can Do for Patients
Topography innovation in optometry.
-
2.2KMarketingOur Out-of-the-Box Marketing—Including How We Racked Up 30K Views on IG & FB
Examples of how 1 practice creatively markets itself.
-
479Dry EyeElevating Aesthetic and Dry Eye Care with Right Practice Partner
Successfully launching dry eye & aesthetic optometry services.
-
201Frames7 Ways to Increase Sales in Your Optical
Optical profitability strategies.
-
162Staff ManagementWhy & How a Virtual Assistant Can Be Even Better than an In-Person Employee
Virtual assistants as optometry staffing solutions.
-
157Doctor Patient RelationsWhat Does It Take to Delight Patients? Tips Plus 1 Way to Really Separate Your Practice from Competitors.
Enhancing patient experience in optometry.
-
626Co-ManagementThe Secret Behind Our Cataract Practice’s Growth & Patient Happiness
How optometrists are shaping cataract surgery outcomes.
-
2.7KFramesHow We Achieved Double-Digit Year-Over-Year Growth With Better Optical Inventory Management
A better way to approach optical inventory management.
-
1.5KFinances3 Most Reliable Ways to Increase Your Income as an Optometrist
Financial strategies for optometry practice success.
-
456FramesFrom Tech to Touch: Changes to Make to Keep Patients from Shopping Online
Creating raving fans in optometry through "Emotional Service."
-
1.1KPractice ManagementWhat the Owner of 14 Vision Franchises Can Teach Small Independents
Strategies for independent ODs to grow your business.
-
1.9KMedical ModelHow We Spurred 5% Growth Over Last Year in Diabetes Services
Growing your diabetic patient base with key actions & investments.
-
478Diagnostic Instrumentation
3 Optometry Practice Investments = $552K Annually
Practice investments to elevate patient care & profitability.
-
1.1KStaff ManagementHow We Increased Capture Rate 8% & Increased Revenue-per-Refraction By $114
Staff training & certification and staff development resources.
-
2.7KMarketingWhat ODs Can Learn from a Dentist About Patient Recall
Recall technology & approaches that work for dentists & can work for ODs.
-
1.5KPractice ManagementYear-End Review: Saying Thank You & Noting What to Do Better Next Year
Expressing gratitude & conducting year-end review.
-
702FramesThe Technology Powering Our Ability to Provide Eyewear & CL Quotes to Patients Super-Fast & Super-Accurately
Pricing technology to provide speedy, accurate price quotes.
