The ZEISS Warm Eye Mask, pictured here, has helped improve dry eye and its related symptoms for many patients, says Dr. Fleming.
An at-home dry eye treatment changing treatment effectiveness & patient comfort.
Sponsored Content
By Mei Fleming, OD
Oct. 4, 2023
The prevalence of dry eye disease gives no evidence of slowing down or lessening. Some 44 million people experience dry eye symptoms in the U.S.,” according to Market Scope’s 2020 Dry Eye Products Market Report.1
Many of those patients will make it into your office. However, many will not know they have dry eye disease, or how to treat it. There are many clinical treatment options you can offer, and there are also essential at-home treatments. My patients and I are fortunate to now have the ZEISS Warm Eye Mask as a powerful at-home component of the treatment plan.
A New At-Home Treatment to Complement a Robust Dry Eye Practice
Overall, our Dry Eye Clinic generates 25 percent of the practice’s annual revenue. Our dry eye services generate the bulk of that revenue, which continues to grow steadily every year.
Gentle, Moist Heat Delivery System
I prescribe the ZEISS Warm Eye Mask as a way to alleviate uncomfortable symptoms of dry eyes, eyestrain and to treat an eyelid stye. These masks deliver gentle, moist heat, which research has shown to be more effective in unclogging eyelid meibomian glands than dry heat alone. Meibomian glands are responsible for producing the oil layer of healthy, moisturizing tears. This oil layer prevents tear evaporation and increases tear contact time to adequately moisten and nourish your eyes. In the case of a stye, which is an enlarged and severely clogged meibomian gland, the ZEISS Warm Eye Mask can be used effectively to unclog the clogged gland.
Easy & Convenient for Patients
ZEISS Warm Eye Masks are also convenient, portable and easy to use. If you are busy or always on-the-go, these masks provide an instant treatment anywhere; any time. Anyone who uses digital devices or experiences uncomfortable eye symptoms can benefit from this new at-home treatment.
Most at-home dry eye masks require a microwave or need to be plugged into a power outlet. ZEISS Warm Eye Masks are individually packaged, and are ready to use immediately upon opening.
Prescribe & Educate Patients on Transformative At-Home Dry Eye Care
I currently prescribe and sell this product in my office to any patient experiencing eye strain or dry eye symptoms.
I educate my patients about meibomian gland dysfunction and how this contributes to dry eyes. With clogged meibomian glands, tears evaporate very quickly leaving the eyes dry. Heating these glands regularly prevents clogging and allows these glands to perform the important function of producing the oil which is the outermost layer of healthy, moisturizing tears.
Read Another Success Story
Make Compliance with Treatment Plan More Likely
I provide written instructions for at-home dry eye care to each of my patients. This helps outline the steps to dry eye home therapy.
My staff reviews instructions with patients on how to use each dry eye home therapy product as well as answer any additional questions. I review all the steps with my staff during office meetings, so that they know how to explain the instructions to our patients.
Changing Patient Lives
At-home treatments such as the ZEISS Warm Eye Masks allow my patient to maximize the therapeutic effects of in-office dry eye treatments and extend relief of their dry eye symptoms.
My patients are telling me the masks are helping them stay compliant with their at-home dry eye therapy for maintenance. And my patients enjoy the convenience of these masks.
Effective at-home treatments like the ZEISS Warm Eye Mask make life better for my patients while creating a level of satisfaction that brings them back to our office again and again for care.
References
1. Market Scope, 2020 Dry Eye Products Market Report, page 34
Mei Fleming, OD, is the owner of Luminance Vision Optometry in Lafayette, Calif. To contact her: emailus@luminancevision.com
