Practice Management

The Full-Service Partner Promptly Providing High-Quality Lenses & CLs to Patients

Dr. DeVito (far right when looking at photo) with members of his practice team. Dr. DeVito says ABB Optical Group is a full-service partner that can give any practice, big or small, the tools needed for success.

One source – focused on achieving your profitability and efficiency goals.

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By Kurt K. DeVito, OD

Feb. 14, 2024

Any practice, small and independent or large and operating under a parent company, needs a business partner that ensures patients receive the high-quality products they need quickly.

I have experienced both modes of practice, first as a small independent office and now as part of Atlantic Vision Partners. Through it all, ABB Optical Group is the industry business partner that has most been there for us. Their team provides us with everything from contact lenses to stock lenses, along with full-service lab offerings including proprietary lens designs and coatings.

One Stop Shop that Offsets Low Reimbursements

ABB Optical Group enables us to get a wide range of the products and solutions we need from one source. Today employees are hard to attract and retain, but ABB has become an extension of our staff. They are easy to work with and help provide a boost in this managed-care world with their proprietary lens designs and coatings that can be used to offset low-reimbursing vision plans.

The progressive lenses we receive from ABB include products that allow us to be reimbursed more than we would for other progressive lenses we could use. ABB also gives me the ability to customize excellent prescription sunglasses with polarized lenses and mirror coatings.

Contacts and Lenses Fast & Easy, Perfect for Patients on the Go

As a 1990 Gulf War veteran, I started my practice in Norfolk, Va. which has one of the largest naval bases in the world. Many of our patients are active service members and often have prompt needs for receiving their contacts and complete pair of glasses due to deployment, sometimes with little warning. ABB is essential in satisfying that need for quick eyecare products.

Abby, ABB’s contact lens ordering platform, allows patients to quickly and conveniently order their contact lenses, and get them before they ship out.

I still keep a small in-office inventory of spherical contacts, but I also prescribe many torics and multifocals that need to be ordered. When my patients order through Abby, they get their contact lenses in as fast as 48 hours.

The relationship we have with ABB in providing us with a reliable supply of stock lenses also is essential to serving our community’s eyecare needs. We have an in-house lab and can do the edging ourselves, allowing us to get patients their new glasses in just an hour. We know that with ABB, we can get high-quality stock lenses when we need them.

Cost-Savings You Can Pass on to Patients

Not only can ABB ensure your patients get the lenses and contact lenses they need; they also can help you control costs. We have experienced cost savings from ABB with in-office inventory promotions. ABB has a great warranty program that works well for my practice and patients. They make it easy for us to offer perks to our patients like scratch warranties.

ABB Labs is so much easier to work with than other labs I have worked with over my decades in practice. If any question or challenge arises, I know I can call or chat online with a customer service representative, and I will promptly get an answer to our question or a solution to our challenge.

They are an independent lab that offers the products, support and fast turnaround needed to keep my patients happy. Their online platform allows for seamless ordering for both lab jobs and stock lenses. The website also provides live job and shipment tracking so I know exactly when to expect my patient orders.

Your Source for Business Expertise

Along with supplying practices with fast, reliable, high-quality lenses and contact lenses, ABB offers business services through ABB Analyze and ABB Verify.

When I was in private practice, we used ABB Analyze to help us review our invoices and determine where our metrics needed improving, and to track our overall profitability.

ABB Verify allows us to efficiently look up and process patient insurance, avoiding the situation of the patient only being informed of their level of coverage at checkout. This makes it easier to give patients a positive experience in-office and to make sure reimbursements happen in a timely manner. With Verify, you can also look at your level of reimbursement from all in-network vision plans you accept and make intelligent decisions about whether changes are needed.

The Best Option for You

If you look at the total service of what ABB can do for you, you see that they are the best option for any practice owner. They’re highly beneficial both to the owner of small practices and for large practices who need the additional support. ABB allows me to get more time back in my day, so I can focus on what matters most.

Kurt K. DeVito, ODKurt K. DeVito, OD, is the owner of DeVito & Martin in Norfolk, Va., which is now a part of Atlantic Vision Partners. To contact him:



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