News Briefs Archive

New Resource Designed to Empower Opticians & Boost Optical Sales Performance

Feb. 23, 2022

IDOC has announced the addition of IDOC Inventory Management, a comprehensive and hands-on monthly inventory management service, to its full suite of practice management solutions. IDOC Inventory Management takes a data-centric, metrics-based approach that is designed to empowers opticians to improve frame selection, pricing and physical management of inventory assets, along with providing sales training opportunities for practice staff. The launch of IDOC Inventory Management is the latest offering in IDOC’s expanded lineup of Optical Services.

Retail sales are a profit center for independent practices, but navigating the complexities of the doctor/retailer dynamic can be a challenge, IDOC pointed out in a news release. “IDOC Inventory Management addresses this challenge with a team of optical experts who take a customized approach to inventory planning designed to give owners more time to spend on patient care while improving optical performance,” the organization emphasized.

IDOC Associate Director of Optical Strategy & Development Susan Daly views IDOC Inventory Management as a powerful tool in helping independent ODs make better buying decisions, sell premium products and maintain a competitive edge. “Effectively driving optical performance requires a significant time commitment and comprehensive understanding of retail strategies,” she said. “With IDOC Inventory Management, our optical industry experts take on that commitment and focus on equipping opticians with the tools they need to optimize sales. We make inventory management a simple process for independent owners, helping to maximize revenue per patient and improve cash flow.”

IDOC’s approach to inventory planning is designed to enable owners to make deliberate decisions based on strategic market analysis. IDOC Inventory Management also offers frame support through industry exclusive inventory management software and the delivery of custom frame labels. “Our program streamlines the sales process, removing barriers to success and setting up our practice owners for peak optical performance,” Daly said.

“We are always looking for ways to innovate and address the business needs of our members,” said IDOC CEO Dave Brown. “IDOC Inventory Management brings doctors peace of mind, knowing their retail sales are in good hands. Doctors can focus their time on patient care while our team optimizes cost of goods and revenue growth.”

IDOC Inventory Management is available for a monthly fee to all independent optometry practices regardless of their membership alliance. For more information about new IDOC Inventory Management, visit

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