By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 2, 2016Are you offering your opticians a salary that is competitive, based...
3.9K
Staff Management
Equip Your Optical Manager to Take Sales to Next Level
By Beverly Jue-Smith, OD, MBAOct. 14, 2015Your optical provides two-thirds of your practice revenues. Having a dedicated optical manager—and equipping them for...
2.2K
Insights From Our Editors
Patients’ View of Eyewear: Style Accessory or Medical Necessity?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDOct. 7, 2015Your optical may need to do a better job presenting eyewear...
4.9K
Staff Management
Optician Training: Ensure Your Practice Profitability
By Mitchell H. Albers, ODJuly 15, 2015Your optical provides most of your revenues. How well you train new hires and veteran opticians...
2.3K
Insights From Our Editors
Kids, Tweens & Teens: What is Most Important in Frames Selection?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMarch 4, 2015Eyecare providers have found that the most important characteristics of the...
2.1K
Insights From Our Editors
How Many Parents Choose AR Treatment for their Children’s Glasses?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDJanuary 14, 2015You might want to spend more time with parents of children...
2.4K
Insights From Our Editors
How Likely Are Consumers to Purchase Optical Goods and Services?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDMany consumers are still hedging before purchasing optical goods and services, according to...
3.1K
Insights From Our Editors
Optician Pay: With Supervisory Status Vs. Without
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDYour employees with supervisory responsibilities probably have higher salaries than those without those...
4.3K
Staff Management
Optician Management: Track and Measure Consistently
By Laurie L. Sorrenson, OD, FAAOThe performance of your opticians ties directly to your practice's bottom line. Carefully track and motivate these...
4.0K
Insights From Our Editors
How Much Are You Paying Your Optician?
By Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVDIt seems many of you reward opticians with longevity in your practice, findings...