All optical Articles
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46News BriefsAs Section 122 Expires, Section 301 Tariffs Loom for Optical Industry
June 4, 2026 The Vision Council reports that, following the U.S. Supreme Court’s February decision limiting presidential authority under IEEPA, Section 122...
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61Patient EngagementCurated Trays and Digital Tools: Elevating Full-Circle Patient Care
Three changes that helped me turn a standard exam into a truly personalized experience By Melissa McCulley, OD May 28, 2026 When...
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177News BriefsThe Vision Council Opens Registration for 2026 Lab Leadership Forum
May 19, 2026 The Vision Council today announced that registration is now open for the 2026 Lab Leadership Forum, the organization’s signature...
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203FramesKnow Your Green, Yellow and Red Patients to Boost Capture Rate
How two systems and team alignment guide patients seamlessly from exam to eyewear By Mikaela Bolding April 17, 2026 Capture rate does...
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190MarketingElevate Your Practice Visibility With Creative Cross-Promotion
A guide to local market synergy By Pamela Miller, OD, FAAO, JD, FNAP March 31, 2026 We often forget our practices are...
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270News BriefsNew Research Explores the Evolution of Scleral Lenses
Feb. 18, 2026 This latest update focuses entirely on scleral lenses—one of the most transformative modalities in modern contact lens practice. Four...
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395News BriefsAdvocates for Optometry Visit Capitol Hill
Optical leaders underscore the impact of tariffs on patients, independent eye care practices and access to essential vision care Jan. 23, 2026...
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327News BriefsCLI and UOA to Co-Produce OptiCon-Exclusive Panel on Opticianry and Contact Lens Success
Experts will present new consumer and professional data about opticianry’s role on contact lens practice and patient success Contact Lens Institute™ (CLI)...
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481News BriefsJobson Survey Explores Impact of Personalization in Optical Retail
Jan. 5, 2026 A Jobson Optical Research survey for Vision Monday of nearly 150 U.S. optical professionals highlights the growing role of...
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521LensesWhat’s Your Vision Worth? Why Our Practice Stands Behind Shamir
Sponsored Content Choosing premium optics and education to reduce remakes and retain patients By Justin Prasad, OD, Nancy Rubio and Stephanie Castorena...
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1.3KFramesSecond-Pair Sales Start in the Exam Room: 3 Strategies to Boost Conversions
Drive second-pair optical sales with intentional exam room messaging and coordinated handoffs By Josie Ziegler, OD Dec. 1, 2025 When I made...
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809MarketingBoost Optical Sales With a One-Day Annual Frame Sale
Increase optical sales with a strategic plan for a frame sale By Melonie Carlson Nov. 11, 2025 Frame shows don’t have to...
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1.7KFrames3 Things We Did to Boost Our Eyewear Capture Rate By 10%
Increasing sales with low-to-no cost strategies.
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1.1KGeneral ManagementIncrease Your Sales by 34.8% with this Key Practice Addition
Office scribe benefits and training.
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3.7KFramesHow I Designed Optical Displays Delivering $600 Per-Patient Average Revenue
Creating optical displays worthy of a high-end dispensary.
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7.2KMetrics2 Actions to Boost Eyewear Capture Rate & Add $75,000 Annually to Your Practice
Try doing these two things to change your capture rate for the better.
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Finances
The Resource that is a Key Contributor to My 88% Eyewear Capture Rate
Sponsored Content By Athena Brasfield, OD Optical sales are a challenge to capture in the age of online and big-box retailers. Independent...
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7.6KFramesThe Optical Resource Spurring Efficiency, Lowering Costs & Powering More Sales
A practice resource that could spur great profitability.
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3.0KOffice Design3 Ways to Create the Kind of Office Where Patients will WANT to Buy Eyewear
Sponsored Content By ROB Editors Your patients want to buy from you–if you have both an eyewear selection and optical that works...
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4.7KGeneral Management3 Technologies that Will Change How Patients Experience Your Practice
Additions to your practice that will transform the patient experience.
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6.7KFramesThe Software that Increased My Premium Eyewear Capture Rate from 55% to 70%
Technology that makes capture rates soar.
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6.2KFramesThe Renovation that Resulted in 31% Increase in Optical Revenue
Optical transformation with impressive results.
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8.5KFramesIn-House Frame Brand: The Optical Partner Facilitating 25% Year-Over-Year Revenue Growth
A new approach to frame inventory management.
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8.9KFramesDo These 4 Things & You Could Achieve a $1,400 Average Optical Sale
Simple ways to make a big, positive impact on optical sales.
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5.8KFramesThe Products & Frame Board Management Approach that Freed Up $200,000
Secret to freeing up massive money from optical inventory.
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7.6KFramesA Powerful Secret to My Optical’s Success
A key resource to boost optical sales.
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3.6KGeneral ManagementThe Huge Practice Growth Mistake You May Be Making
Why you may be neglecting a big practice growth opportunity.
