All dispensary Articles
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929FramesChange the Patient Conversation from ‘Cost’ to ‘Savings’
Increasing optical sales through patient engagement.
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4.9KFramesWhat Your Opticians Aren’t Telling You–that Could Be Costing You Thousands in Sales
Wisdom from opticians that can change sales trajectory.
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6.4KFrames3 Things to Teach Your Opticians to Double Multi-Pair Sales
Teaching opticians how to sell more multiple pairs of eyewear.
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5.2KFrames3 Eyewear Styling Strategies Proven to Increase Multi-Pair Sales 70%
A better way to train opticians to work with patients.
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6.2KFrames2 Actions to Boost Eyewear Capture Rate & Add $75,000 Annually to Your Practice
Try doing these two things to change your capture rate for the better.
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2.2KNews Briefs ArchiveComplimentary Marketing Materials Available to Help You Sell More Sunglasses
Free resources to help you boost sunwear sales.
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Uncategorized
The Resource that is a Key Contributor to My 88% Eyewear Capture Rate
Sponsored Content By Athena Brasfield, OD Optical sales are a challenge to capture in the age of online and big-box retailers. Independent...
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6.6KFramesThe Optical Resource Spurring Efficiency, Lowering Costs & Powering More Sales
A practice resource that could spur great profitability.
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Practice Management
3 Ways to Create the Kind of Office Where Patients will WANT to Buy Eyewear
Sponsored Content By ROB Editors Your patients want to buy from you–if you have both an eyewear selection and optical that works...
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1.6KPractice Management5 Ways We Are Boosting Eyewear Capture Rate to Ensure a Strong Practice
Sponsored Content By Patty Casebolt Chief Quality Officer Medical Eye Center Independent optometry has significant challenges, and tremendous opportunities. The right practice...
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4.1KPractice Management3 Technologies that Will Change How Patients Experience Your Practice
Additions to your practice that will transform the patient experience.
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5.9KFramesThe Software that Increased My Premium Eyewear Capture Rate from 55% to 70%
Technology that makes capture rates soar.
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1.9KNews Briefs ArchiveNew Resource Designed to Empower Opticians & Boost Optical Sales Performance
Help in boosting the performance of your optical.
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8.1KFramesDo These 4 Things & You Could Achieve a $1,400 Average Optical Sale
Simple ways to make a big, positive impact on optical sales.
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4.3KSunwearDevelop a Specialty: Tinted Sportswear Lenses for Individual Sports
Provide specialized sports sunwear to patients.
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3.4KPractice MetricsThe Most Impactful Optical Metrics My Practice Tracks
Tracking metrics to increase sales in the optical & become more profitable.
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7.5KWebinarsThe Art of the Trunk Show
A webinar that will show you how to create and deliver a top-selling trunk show.
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3.5KThe Optometric MinuteHow to Maximize Managed Vision Care Plans for Frame Sales
Maintaining profitability in a managed-care environment.
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9.7KFrames3 Growth Strategies for Your Optical
How three ROB contributors made optical sales soar.
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Frames
Optical Promotions: 3 Top Revenue Generators
Try these winning optical events to both help patients & increase revenues.
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6.3KOphthalmic LensesCreate a Premium Practice By Selling Premium Lenses
Sponsored Content By Anita Mizrachi, Licensed Optician August 9, 2017 Offering patients a premium experience is important to our practice, so we...
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7.9KOphthalmic LensesBlue Light-Protecting Lenses: Serve Patients, Increase Sales
Sponsored Content By Thomas F. Steiner Director of Market Research Review of Optometric Business August 2, 2017 In “Upgrade Your Eyewear Product...
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9.8KOphthalmic Lenses4 Ways to Promote Your Optical Online & Deliver In-Person
Tips for creating both a profitable online and offline optical.
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6.1KSunwearKey Ways to Educate Patients About the Need for Sunwear
The things your patients should know about the sun & why to wear sunglasses.
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News Briefs Archive
New PD Measurement System
April 12, 2017 Automeyes Optical Solutions, an emerging technology platform, is launching a beta service for PDq, a new tool designed to...
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News Briefs Archive
Transitions Optical Releases Updated Product Guide
April 12, 2017 Transitions Optical has released the 2017 Transitions Lenses Product Availability Guide, which outlines the availability of Transitions Optical’s photochromic...
