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>>Click HERE, or the image above, to download “How Consumers Make an Optical Purchase>>
Patients/consumers go through six steps in making a purchasing decision. In healthcare this is commonly called the “path to purchase.” This series of articles examines each of those steps, with the goal that understanding, engineering and enhancing the patient experience will put the ECP and practice on a path to clinical excellence and financial success. In this final article in the series, we look at how consumers make an optometry/optical purchase. >>READ MORE>>
Click HERE to read Part 1: How Consumers Research Optical Products & Treatment Options
Click HERE to read Part 2: How Consumers Research Providers
Click HERE to read Part 3: How Consumers Do Additional Research on Treatments, Products & Providers
Click HERE to read Part 4: How Consumers Research Payment Options & Consider Finances
