Increasing optical sales through patient engagement.
Building bonds that create an abundance of returning patients.
Practice technologies to keep pace with patient expectations.
Conversations that can launch an aesthetic optometry niche.
By ROB Editors Progressive lenses can be a great choice for many presbyopic patients, allowing seamless vision that allows the patient to...
By ROB Editors Presbyopia eye drops came to market earlier this year, but many patients still don’t know about their availability. And...
Tips for making care of presbyopic patients a huge practice-builder.
By ROB Editors When you launch services that many patients have never received before at an eye doctor’s office, like aesthetic optometry,...
By ROB Editors The satisfaction and well-being of patients related to aesthetic optometry begins with education. Patients may not realize that many...
By ROB Editors There are services you can add to your practice that provide both medical eyecare benefits and aesthetic benefits. These...
Sponsored Content By ROB Editors In recent years, the harmful impact of concussions has gotten increased attention. Concussion, along with conditions like...
Sponsored Content By ROB Editors Sports vision can greatly improve the lives of athletes, even those who only do their sports as...
Sponsored Content By ROB Editors Vision therapy (VT) can change the lives of patients, helping young people excel in school and beyond....
Sponsored Content By Vin Dang, OD, FAAO All dry eye therapies have a cost. In-office microblepharoexfoliation procedures, such as BlephEx or ZEST...
Sponsored Content Mark Schaeffer, OD Dry eye therapies change patients’ lives and add significantly to practice profitability. First, however, you must impress...
Sponsored Content By Jacob R. Lang, OD, FAAO Nearly 16 million Americans now have dry eye, according to the National Eye Institute....
By ROB Editors The threats to eye health from myopia have been well established, and are motivation on their own to take...
Sponsored Content By Roxanne Achong-Coan, OD, FAAO, FIAOMC, FSLS Starting a myopia management regimen is often stressful for children and their parents...
Sponsored Content By ROB Editors & Caroline Guerrero Cauchi, OD, FIAO About 41.6 percent of Americans are nearsighted, up from 25 percent...
Sponsored Content By Matthew Ward, OD Presbyopic patients are eager to hear solutions that will help them recapture a sense of youthful...
Sponsored Content By ROB Editors Some 52 million pairs of over-the-counter reading glasses are sold in the U.S. every year, with a...
Sponsored Content By ROB Editors & Brett Hagen, OD If you are measuring the profitability of your contact lens practice by the...
Sponsored Content By ROB Editors & Laura DePoe, OD Independent practitioners are leaving money on the table. Take a look at these...
Sponsored Content By ROB Editors & Kaleb Langill When patients accept the full treatment plan, they benefit, and so does your practice....
Sponsored Content By Mark Wright, OD, FCOVD Patients come to you for your expertise. They want the care and service you provide...
Sponsored Content By ROB Editors Your patients want to buy from you–if you have both an eyewear selection and optical that works...
Sponsored Content By Dave Anderson, OD Serving patients while delivering superior care and maintaining a profitable practice is a steep challenge. Fortunately,...