January 21, 2015: Eric M. White, OD, advises that listening to your patient’s chief complaint--and solving it--provides the best opportunities to deliver...
2.4K
Harnessing the Power of Digital Referrals
January 14, 2015: Referrals are the lifeblood of a growing optometric practice, say Charles Turner, OD, and Chris Cooper, OD, founders of...
2.8K
Prescribe Spectacle Lenses When Medically Necessary
Peter H. Kehoe, OD, FAAO, of Kehoe Eye Care in Galesburg, Ill., cites situations when prescribing a specific ophthalmic lens or lens...
3.0K
Developing a Comprehensive Eyecare Practice
Aaron Lech, OD, FAAO, outlines how he developed a full portfolio of medical and eyecare services and specialties that serves a broad...
2.5K
Most Viewed Videos of 2014
In 2014, ROB featured videos providing insight from fellow optometrists on subjects ranging from staff management, to enhancement of the medical model,...
2.5K
Engage Staff in Tracking Practice Performance
Aaron Lech, OD, FAAO, of ClearVue Eye Care in Roseville, Calif., believes that staff commitment is greatly heightened by engaging staff in...
2.9K
What’s Old Is New Again: Revisit Legacy Marketing
Gary Gerber, OD, Chief Dream Officer at The Power Practice, says that as electronic marketing proliferates, legacy marketing tools like direct mail...
2.4K
Broaden Your Services By Adding an Associate
Eric M. White, OD, of Complete Family Vision Care, in San Diego, Calif., recently brought in an associate after practicing solo for...
2.2K
Kids and Contact Lenses: How Young?
Linda M. Chous, OD, defines two success factors—motivation and responsibility--in fitting children with contact lenses. Discuss these issues with young patients, with...
2.8K
Prescribe to the Patient’s Passions
Peter H. Kehoe, OD, FAAO, of Kehoe Eye Care in Galesburg, Ill., advises ODs to ask about a patient’s passions in lifestyle...
3.0K
Prepare for a HIPAA Audit
Scott A. Jens, OD, FAAO, CEO of RevolutionEHR, advises ODs to prepare for a potential HIPAA audit. He provides tips on how...
2.4K
Embracing the Medical Model: Three Videos with Randolph Brooks, OD, FAAO
In addition to providing routine vision care, optometrists are increasingly challenged to participate fully in medical model optometry. Embracing the medical model...
2.5K
Tell Employees What Is Expected
Evan Kestenbaum, MBA, Chief Information Officer for GPN, producer of "The Edge," says that employees turn in a superior performance when you...
2.4K
Building a Pediatric Practice
Linda M. Chous, OD, owner of The Glasses Menagerie in Minneapolis, Minn., provides a blueprint for building a pediatric practice: Cultivate a...
2.0K
Prepare Your Practice to Be Included in ACOs
Randolph Brooks, OD, FAAO, advises optometrists to engage in the medical model to be in a position to be included in Accountable...
2.8K
Managing Multiple Locations
Ryan Powell, OD, owner of Insight Eyecare Specialties of Kansas City, Mo., describes the process of building and managing an eight-location, 10-doctor...
2.6K
Patient Portals: Increase Patient Engagement
Scott A. Jens, OD, FAAO, CEO of RevolutionEHR, advises ODs to encourage patients to use EHR portals to communicate their issues and...
2.7K
Daily Disposable CLs: Healthy Option, Practice Builder
Gina Wesley, OD, MS, FAAO, promotes daily disposable contact lenses to her patients as a healthy option—and finds them to be a...
1.4K
Train Staff Well for Medical Optometry
Randolph Brooks, OD, FAAO, advises that a well-trained staff is invaluable as eyecare practices embrace the medical model in addition to providing...
3.1K
Three Common Business Blunders
Evan Kestenbaum, MBA, of Optix Family Eyecare in Plainview, NY, GPN, creator of The Edge, says that three common mistakes can lead...
2.5K
CL Annual Supplies: Save on Transaction Costs
Capturing annual sales of contact lens supplies makes sense for a host of reasons, advises Gary Gerber, OD, of The Power Practice....
2.5K
Finding the Right Fit: The New Associate OD
Justin Bazan, OD, owner of Park Slope Eye, and Jessi Lee, OD, who recently joined the practice as an associate, candidly discuss...
2.3K
AOA ASCO Eye Care Workforce Study
Randolph Brooks, OD, FAAO, presents topline findings from the 2014 AOA ASCO Eye Care Workforce Study. Key points: There is an adequate...
2.9K
Choosing the Right Contractor
Choosing the right contractor makes all the difference in the world in the course of an office renovation or build-out, say Barbara...
2.2K
Strategic Planning: Start a Practice with the End in Mind
Gary Gerber, OD, Chief Dream Officer at The Power Practice, encourages ODs at the start of practice ownership to build their practice...
2.1K
Embrace the Medical Model–But Also Provide Vision Care
Randolph Brooks, OD, FAAO, calls for optometrists to embrace the medical model--while continuing to provide routine vision care. To prepare yourself to...
2.2K
How to Compute Net Cash Flow
Robert Schultz, president and CEO of Vision One Credit Union in Sacramento, Calif., details on the importance of cash flow.
