The Optometric Minute

Strategic Planning: Start a Practice with the End in Mind

Gary Gerber, OD, Chief Dream Officer at The Power Practice, encourages ODs at the start of practice ownership to build their practice with the end of their optometric career in mind. “Have a vision of where you want to finish,” he advises, “then engineer your practice day-to-day toward that goal.” Begin by analyzing your market and constructing a detailed business plan.


ANALYZE YOUR BASE. Conduct a detailed demographic analysis of kids, families, seniors in your area
ANALYZE SHOPPING PATTERNS. Note where and how people shop, measure how far they travel
FORECAST. Try and envision where your area is going, so you won’t have to move to pursue patients

Gary Gerber, OD,, is Chief Dream Officer at The Power Practice The Power Practice in Franklin Lakes, NJ. To contact him:

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