Multimedia Library

  • 2.5K

    Highlights from the Leadership OD Retreat

    Feb. 3, 2016: Mike Rothschild, OD, founder of Leadership OD, believes that all practices face similar challenges in engaging and empowering staff...

  • 2.7K

    Optical Technology Highlights the Consumer Electronics Show

    Jan. 27, 2016: Andrew Karp, group editor, Lenses & Technology, 20/20 and Vision Monday, reports that optical technology is being applied in...

  • 2.5K

    Building a Pediatrics & Vision Therapy Specialty

    Jan. 13, 2016: Jessi Lee, OD, advises doing a demographic analysis to locate an area with young families before building a specialty...

  • 2.4K

    Borrow Wisely in Your Practice Growth Plan

    Jan. 13, 2016: Kenneth Daniels, OD, FAAO, Dipl. ABO, owner of See Life - Hopewell & Lambertville Eye Associates in Hopewell and Lambertville, N.J.,...

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    Optimize Social Media to Grow Your Practice

    Jan. 6, 2016: Justin Bazan, OD, recommends taking a proactive approach to social media, using it as a tool to increase interaction...

  • 2.1K

    Who Handles the Money in Your Practice?

    Dec. 23, 2015: Ryan Powell, OD, the owner of Insight Eyecare Specialties, in the Kansas City, Mo., metro area, and Matthew Alpert,...

  • 1.6K

    Offer Superior Benefits with a Professional Employment Organization

    Dec. 16, 2015: Kenneth Daniels, OD, FAAO, Dipl. ABO, owner of See Life - Hopewell & Lambertville Eye Associates in Hopewell and Lambertville, N.J.,...

  • 11.6K

    Re-Thinking the Exam Lane

    Is your office space right for you and your patients?

  • 2.3K

    Your Practice Mission Statement: 3 ODs Say Live It & Breathe It

    Dec. 2, 2015: Gary Gerber, OD, Mary E. Boname, OD, MS, FAAO, and Matthew Alpert, OD, say practice mission statements can guide...

  • 2.1K

    Show Patients Why Our Services Are Worth It

    Nov. 25, 2015: Lisa Shin, OD, believes that ODs need to demonstrate the value of the services provided in a comprehensive eye...

  • 2.5K

    Define the Value of a Comprehensive Eye Exam

    Nov. 18, 2015: Susy Yu, OD, MBA, FAAO, of Kaiser Permanente, points to three challenge areas that provide high-growth opportunities for optometrists...

  • 2.7K

    Capture Specialty Sales in Golf Lenses & Glass Lenses

    Nov. 11, 2015: Barry Santini, master optician at Long Island Opticians in Seaford, N.Y., and Andrew Karp, group editor, Lenses & Technology,...

  • 2.4K

    Offer a Different Patient Experience with a Second Office

    Nov. 4, 2015: Matthew Alpert, OD, owner of Alpert Vision Care, in Woodland Hills, Calif., and Wink Optometry in Calabasas, Calif., reveals...

  • 2.2K

    Buy Smart: Upgrade Economically with Used Equipment

    Oct. 28, 2015: Kenneth Daniels, OD, FAAO, Dipl. ABO, owner of See Life - Hopewell & Lambertville Eye Associates in Hopewell and Lambertville, N.J.,...

  • 2.4K

    Winning Practice-Building Ideas from Outside Optometry

    Oct. 21, 2015: Gary Gerber, OD, Chief Dream Officer at The Power Practice and host of The Power Hour radio show, recommends...

  • 2.3K

    Grow Your Practice in the Changing Landscape of Health Care Reform

    Oct. 14, 2015: Harry Landsaw, OD, of Landsaw Eyecare in Tavernier Fla., and a Vision Source administrator in South Florida, says health care...

  • 2.6K

    Lessons Learned: Managing Multiple Locations

    Sept. 30, 2015: Ryan Powell, OD, the owner of Insight Eyecare Specialties, applies principles learned outside optometry in managing eight locations with...

  • 2.1K

    Plan a Practice Exit Strategy Early On

    Sept. 23, 2015: Kenneth Daniels, OD, FAAO, Dipl. ABO, owner of See Life - Hopewell & Lambertville Eye Associates in Hopewell and Lambertville, N.J., explains...

  • 3.5K

    Build Multiple-Pair Sales with Clip-Ons

     Sept. 16, 2015: Barry Santini, ABOM, of Long Island Opticians, explains how to present clip-ons as "layers" that can enhance a golf...

  • 2.2K

    Build a Preventative Care Practice

    Sept. 9, 2015: Mary E. Boname, OD, MS, FAAO, owner of Montgomery Eyecare, focuses her practice on preventative care, educating patients on caring...

  • 2.9K

    Changes & Challenges with Health Care Reform

    Sept. 2, 2015: Wiley Curtis, OD, of Vision Source Arlington, in Arlington, Texas, says independent practices have many challenges to meet in this...

  • 2.9K

    Millennials: Presenting Optical Products & Services

     Andrew Karp, group editor, VM and 20/20 and Mark Mattison-Shupnick, 20/20, 20/20 Opticians Handbook, describe how best to accommodate the needs of...

  • Insights to Foresight: Shaping the Future of Our Industry Together Part 2

    A "vision" for the optical industry working together to improve the world.

  • 3.0K

    Optical Design: Show Products in their Best Light

     August 19, 2015: Andrew Fader of Eye Designs demonstrates how new options in display lighting design can make a remarkable difference in...

  • 2.4K

    Three Profit Boosters for Your Optical

    August 12, 2015: Three experts share simple strategies to increase the profitability of your optical dispensary in frames, ophthalmic lenses and contact...

  • 2.0K

    Learning from the Dental Model

    August 5, 2015: In “Learning from the Dental Model,” Arthur B. Epstein, OD, FAAO, analyzes the success that dentists had in shifting their emphasis to...

  • 3.1K

    Add a New OD as an Associate or Partner?

      July 29, 2015: Ken Krivacic, OD, MBA, owner of Los Colinas Vision Center in Irving, Texas, says there should be a...

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