Key to Referrals: Work with Occupational Therapists
Andrea P. Thau, OD, FAAO, FCOVD, of Dr. Andrea P. Thau and Associates in New York City, says to generate referrals, work...
3.4K
Vision Therapy: A Great Practice Builder
Andrea P. Thau, OD, FAAO, FCOVD, of Dr. Andrea P. Thau and Associates in New York City, says that if new in...
3.6K
Acquiring the Tools to Practice Vision Therapy
Andrea P. Thau, OD, FAAO, FCOVD, of Dr. Andrea P. Thau and Associates in New York City, says that to learn more...
3.1K
Vision Therapy: Improving the Lives of Our Patients
Andrea P. Thau, OD, FAAO, FCOVD, of Dr. Andrea P. Thau and Associates in New York City, believes ptometrists are specially equipped...
2.9K
Increase Capture Rate with a Good Doctor-to-Staff Hand-Off
Larry Wan, OD, of Family Eyecare Center in Campbell, Calif., believes that many practices can increase their eyewear capture rate by concentrating...
2.3K
Implementing Eyewear Measuring Technology
Evan Kestenbaum, chief technology officer for GPN, producer of The EDGE, and co-owner of Optix Family Eyecare in Plainview, NY, believes that...
3.3K
Put Performance Goals in Staff Terms
Mark Mattison-Shupnick, ABOM, BS, editor of 20/20 Opticians Handbook, believes that optical staff will be motivated to meet practice growth goals--once you...
1.8K
Opportunities in Eyewear Technology: Wearable Computers
Andrew Karp, group editor Lenses and Technology for Jobson Optical Group, describes innovative eyewear that involves electronics. This includes "wearable computers" that...
2.3K
New Technologies–and Opportunities–in Eyewear: Sports
Andrew Karp, group editor Lenses and Technology for the Jobson Optical Group, describes new eyewear with computerized components. Part 1 in this...
Larry Wan, OD, of Family Eyecare Center in Campbell, Calif., recommends joining or forming a study group with other optometrists who are...
2.7K
Optometry: An Opportunity to Give Back
Tommy Lim, OD, of Berryessa Optometry in San Jose, Calif., urges colleagues to seek opportunities to provide healthy vision for those in...
2.4K
The Greater Purpose: Getting Staff On Board
D. Penn Moody, OD, of Moody Eyes in Indianapolis, Ind., discusses strategies and language to engage staff in serving a greater purpose...
3.0K
Make Purchase More Likely By Simplifying Lens Selection
Evan Kestenbaum of Optix Family Eyecare in Plainview, NY, and CIO of GPN, producer of The EDGE benchmark and tracking system, recommends...
2.7K
Develop a Specialty in Vision Therapy
Neil Draisin, OD, FCOVD, of Draisin Vision Group in Charleston, SC, recommends developing a specialty in vision therapy as a satisfying and...
2.4K
Develop a Contact Lens Specialty
Larry Wan, OD, of Family Eyecare Center in Campbell, Calif., encourages ODs to develop a contact lens specialty. Helpful to that pursuit...
2.7K
Patient Success = Practice Success
Tommy Lim, OD, of Berryessa Optometry in San Jose, Calif., believes that practice success can be measured by patient success. His staff...
2.3K
Test Your Practice Personality: Relationship- or Performance-Based?
Mike Rothschild, OD, and Amir Khoshnevis, OD, discuss how to test to determine your practice personality, and build your practice around it....
3.9K
Invest in Optical Staff Education for Long-Term ROI
Master optician Mark Mattison-Shupnick, ABOM, BS, editor of 20/20 Opticians Handbook, provides a compelling case for supporting licensure and certification for your...
3.4K
Frame Board 101: Going Deep Into a Brand
Evan Kestenbaum of Optix Family Eyecare in Plainview, NY, and CIO of GPN, producer of The EDGE benchmark and tracking system, recommends...
2.7K
How to Make Effective Use of an Optometric Meeting
D. Penn Moody, OD, of Moody Eyes in Indianapolis, presents strategies to maximize the value of attending an optometric meeting. Plan a...
2.9K
Our Vision is Going Mobile: Are You Ready?
Master optician Mark Mattison-Shupnick, ABOM, BS, editor of 20/20 Opticians Handbook, provides practical examples of how to introduce, demonstrate and sell premium...
2.9K
Implement Smart Marketing to Your Patient Base
Laura George, director of marketing at Draisin Vision Group, in Charleston, SC, describes creative marketing ideas that have worked for their large...
2.5K
Fine Tune Your Practice to Your Community
Mike Rothschild, OD, and Amir Khoshnevis, OD, discuss how vital it is to understand your community in defining and differentiating your practice....
3.0K
Implementing Eyewear Measuring Technology
Jay Binkowitz, president of GPN, which produces the business tool The EDGE, spotlights a major drain on dispensary profits: new lenses being...
2.2K
Can Your Practice Serve a Changing American Culture?
Scott Jens, OD, FAAO, of Isthmus Eyecare in Madison, Wisconsin, encourages optometrists to embrace diversity in a changing American populace. He recommends...
3.8K
Multifocal CLs: Comfort & Adaption vs. Visual Performance
Mike Rothschild, OD, and Amir Khoshnevis, OD, discuss working with new designs of multifocal contact lenses that maximize patient success. Dr. Rothschild...
