Multimedia Library

  • 2.2K

    Developing a Business Skills Set for Tomorrow’s OD

    David A. Heath, OD, EdM, president of SUNY College of Optometry, describes the school’s new program to offer an advanced graduate certificate...

  • 2.4K

    Your Practice Must Be a Special Place

    Barry Farkas, OD, FAAO, of Farkas, Kassalow, Resnick, ODs, in New York City, says that a successful practice communicates a quality of...

  • The SUNY MBA Certificate Program: Business Know-How for ODs

    David Heath, OD, EdM, president of SUNY College of Optometry, describes the school’s new advanced graduate certificate in optometric management. The certificate...
  • 1.8K

    “If the Doctor Says It, It Must Be Important”

    Eric M. White, OD, of Complete Family Vision Care in San Diego believes in doctor-driven-dispensing--and his high conversion rates prove the effectiveness...

  • 5.1K

    Scoreboarding as a Staff Sales Motivator

    Jay Binkowitz, president of GPN, and Evan Kestenbaum, chief information officer of GPN, discuss aspects of “scoreboarding” as a simple and low-cost...

  • 2.6K

    Meeting Patient Needs: Specialized Frame Sizes

    Brian Chou, OD, FAAO, of EyeLux Optometry in San Diego features a wide and dynamic range of eyewear that sets his practice...

  • 4.0K

    Elements of a Well-Planned Office and Dispensary

     Barbara Wright of Barbara Wright Design illustrates the elements of a well-planned office and dispensary, in which sophisticated design is adapted to...

  • 2.8K

    Leverage the UV Consumer Awareness Campaign

     Ed Greene, CEO of The Vision Council, outlines the ongoing consumer awareness campaign that is designed to raise awareness of how quality...

  • 3.2K

    What Does Your Office Say About Your Practice?

     Jay Binkowitz, president of GPN: maker of The EDGE, says the appearance of your office sends messages to patients that either increase...

  • 2.8K

    Tips to Heat Up Sunwear Sales

     Evan Kestenbaum, MBA, of Optix Family Eyecare in Plainview, NY, GPN, creator of The Edge, says that to succeed with sunwear sales,...

  • 2.8K

    The Importance of a Mission Statement

    Ed Liu, OD, of Foothill Optometric Group in Pleasnton, Calif., believes that a mission statement is an essential tool for a successful...

  • 4.0K

    Be Positive, and Always Thank Your Patient

    Eric M. White, OD, of Complete Family Vision Care in San Diego, believes that positivity is infectious. A doctor who is positive...

  • 2.1K

    Identifying Leadership Qualities…and Providing Tools for Success

    Mike Rothschild, OD, founder of Leadership OD, recommends selectivity and support when elevating a staff member to a leadership role. Someone who...

  • Purchasing Instrumentation: Invest in Practice Growth

    Richard Baker, OD, of Lamorinda Optometry in Lafayette, Calif., outlines the considerations that go into the critical (and often costly) acquisition of...

  • Key to Practice Growth: Good Digital Patient Communication

    Tommy Lim, OD, of Berryessa Optometry in San Jose, Calif., says that, in contrast to the time-intensive process of building a practice...

  • Consider the Advantages of a Large, Co-Managed Practice

    Ralph Handly, OD, a partner in EYE-Q Vision Care Medical Group in Fresno, Calif., compares his present situation, working in a 10-MD,...
  • 2.2K

    When Purchasing a Practice, Value Existing Employees

    Jennifer Ong, OD, of Alameda, Calif., encourages ODs who purchase a practice to be respectful of the employees hired by the previous...

  • 2.2K

    Provide a Great Patient Experience

    Larry Wan, OD, of Family Eyecare Center in Campbell, Calif., recommends that a practice staff must go beyond delivering great service—to delivering...

  • 2.6K

    Manage Staff Like a Professional

     Rebecca Johnson, CPOT, COT, COE, director of VHR-Advisor, discusses how to manage staff like a professional. The first step is to create...

  • 2.4K

    Three Videos: Developing a Staff Leadership Team

    Mike Rothschild, OD, founder of Leadership OD, an online practice-building program, and founder of West Georgia Eyecare in Carrollton, Ga., believes that...

  • 3.2K

    Selling Luxury Eyewear: Make the Handbag Connection

     Evan Kestenbaum, MBA, of Optix Family Eyecare in Plainview, NY, believes that optical dispensaries can harness opportunities with luxury eyewear. Manufacturers of...

  • 2.2K

    Contact Lens Sales: Keys to Profitability

    D. Penn Moody, OD, of Moody Eyes, in Indianapolis, Ind., explains how to increase the profitability of contact lenses in your practice...

  • 1.5K

    How It’s Done: Staff Leadership

    Mike Rothschild, OD, founder of Leadership OD, an online practice-building program and founder of West Georgia Eyecare in Carrollton, Ga., says that...

  • 2.3K

    Plan Now to Meet Meaningful Use Requirements in 2014

    Scott A. Jens, OD, FAAO, founder of RevolutionEHR and a practitioner at Isthmus Eye Care in Madison, Wis., advises ODs to reach...

  • 2.3K

    VisionSpring: Finding a Mission in Optometry

    Jordan Kassalow, OD, MPH, founder of VisionSpring, which supplies low-cost eyeglasses to underserved populations in developing nations, encourages colleagues to become involved...

  • 5.5K

    Vision Therapy: Caring for Children–Helping Kids to Be the Best They Can Be

    Andrea P. Thau, OD, FAAO, FCOVD, of Dr. Andrea P. Thau and Associates in New York City, says in our society, children...

  • 4.5K

    Vision Therapy: Plan to Expand…and Offer More Services

    Andrea P. Thau, OD, FAAO, FCOVD, of Dr. Andrea P. Thau and Associates in New York City, says when you succeed with...

More Posts
To Top
Subscribe Today for Free...
And join more than 35,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.