August 19, 2015: Andrew Fader of Eye Designs demonstrates how new options in display lighting design can make a remarkable difference in...
2.4K
Three Profit Boosters for Your Optical
August 12, 2015: Three experts share simple strategies to increase the profitability of your optical dispensary in frames, ophthalmic lenses and contact...
2.0K
Learning from the Dental Model
August 5, 2015: In “Learning from the Dental Model,” Arthur B. Epstein, OD, FAAO, analyzes the success that dentists had in shifting their emphasis to...
3.1K
Add a New OD as an Associate or Partner?
July 29, 2015: Ken Krivacic, OD, MBA, owner of Los Colinas Vision Center in Irving, Texas, says there should be a...
Health Care Reform: How to Embrace Change & Find Opportunities
July 22, 2015: Amir Khoshnevis, OD, of Vision Source Studio 20/20 in Charlotte, N.C., describes the culture of change in his practice...
2.6K
Staff Accountability: Three Steps That Get Things Done
July 15, 2015: Bridgitte Shen Lee, OD, co-owner of Vision Optique in Houston, Texas, outlines a three-part process for assigning improvement tasks to...
3.5K
Prescribe New Products that Relieve Digital Eye Strain
July 8, 2015: Andrew Karp and Mark Mattison-Shupnick, two lens experts, discuss the OD’s prime opportunity to prescribe new optical solutions to...
3.1K
Compute the ROI on Building a Dry Eye Center
July 1, 2015: Art Epstein, OD, FAAO, chief medical editor of Optometric Physician, says our aging population means new opportunities to provide...
2.7K
Be an Effective Change Maker in the Practice
June 24, 2015: Laurie L. Sorrenson, OD, FAAO, owner of Lakeline Vision Source, in Cedar Park, Texas, believes that making change happen...
2.3K
Fixing a Broken Health Care System
June 17, 2015: Jim Greenwood, president and CEO of Vision Source, explains how independent ODs can best serve patients and grow their...
3.2K
How-To: Create a Dry Eye Specialty
June 10, 2015: Arthur B. Epstein, OD, FAAO, describes how he built the dry eye specialty practice of his dreams. In this...
4.4K
Be the Blue Light Expert for Your Patients
June 3, 2015: Tommy Lim, OD, believes that ODs should establish themselves as experts on blue light for their patients.
1.9K
Practical Steps: Three Practice Builders
May 27, 2015: Three simple steps that you can take in your practice to increase revenue and profitability.
3.1K
Create & Execute a Plan for Change
May 20, 2015: Changing the way your practice works requires vision from the OD-owner and buy-in from staff members. A leadership expert...
May 13, 2015: Good-better-best is the conventional way to present ophthalmic lens options. But see how one practice eliminated better—and found that...
2.1K
Setting Up a Visual Skills Clinic
May 6, 2015: Aaron Lech, OD, FAAO, of ClearVue Eye Care in Roseville, Calif., set up a visual skills clinic, as part...
2.1K
Communicating Effectively with Patients
April 22, 2015: Two practice owners discuss how they use electronic communications to differentiate their practices, and, in fact, raise the level...
2.4K
Making the Transition: OD Student to OD Practice
April 15, 2015: The founder of OptometryStudents.com and NewGradOptometry.com discusses how to build a successful owner-associate relationship at the start of an...
1.9K
Accelerate Practice Growth Through Peer Groups
April 8, 2015: Grow your practice faster, and avoid pitfalls, with proven strategies from peer business groups. For best results, implement one...
2.9K
Create a Unique Practice with Independent Brands
April 1, 2015: Featuring all independent frame lines, and adding an art gallery to your office, can set your practice apart from...
1.8K
Send the Right Message with Mobile Technology
March 18, 2015: Many patients prefer to receive information via their mobile devices, and ODs can use mobile technology to make frequent...
4.2K
Growth Opportunities from the Essential Pediatric Benefit
March 4, 2015: Linda Chous, OD, owner of The Glasses Menagerie in Minneapolis, welcomes the essential pediatric eyecare benefit as a positive...
2.4K
Transitioning from Practice Associate to Practice Partner
February 18, 2015: Tina McCarty, OD, advises that a fundamental change occurs in moving from being an associate focused on care to...
2.1K
The High-Tech, High-Touch Exam: Keep the Patient in Mind
February 11, 2015: Aaron Lech, OD, FAAO, of ClearVue Eye Care in Roseville, Calif., says that while new instrumentation can provide a...
2.6K
Advances in Wearable Technology: Electronic Eyewear
February 4, 2015: An ROB annual video report on new technology in electronic eyewear showcased at the 2015 Consumer Electronics Show in Las...
2.9K
Managing Staff for Practice Profitability: 3 Experts, 3 Strategies
January 28, 2015: Three staffing experts show how to set goals, define tasks, and evaluate regularly to improve your practice’s financial performance.
