The Optometric Minute

Harnessing the Power of Digital Referrals

Referrals are the lifeblood of a growing optometric practice, say Charlie Turner, OD, and Chris Cooper, OD, co-founders of GWIG (Go Where I Go), a digital referral system. Going beyond traditional word-of-mouth to digital referrals takes that process to the next level, with greater ease of use and higher rates of new patients coming into your practice. Digital referrals allow you to track referral data and allow you to thank your top referrers. On your GWIG  subscriber dashboard, you and staff can view the patients who bring others your way–and to whom you can provide white glove treatment. Also you will be able to contact new patients being referred in who accept GWIG referrals. Key point to success: Get your whole staff on board with digital referrals as a premier practice growth tool.

The Power of Digital Referrals
GWIG: How It Works

Go beyond traditional word-of-mouth to digital referrals that drive new patients to your practice. Create a dashboard where you can view and contact new patients who accept referrals, and also contact your top-referring patients so you can reward them.

GWIG is a digital app that facilitates referrals at the grocery store or ball field, places where referrals happen. A referrer just taps four times on their smartphone to pass along your “digital business card” to those looking for an eye doctor.

Charles Turner, OD, and Chris Cooper, OD., are co-founders of GWIG (Go Where I Go), a system for making referrals electronically. To reach them: turner@gwig.com and cooper@gwig.com.

To Top
Subscribe Today for Free...
And join more than 35,000 optometric colleagues who have made Review of Optometric Business their daily business advisor.