The Optometric Minute

What’s Old Is New Again: Revisit Legacy Marketing

Gary Gerber, OD, Chief Dream Officer at The Power Practice, advises ODs to utilize all forms of communications–new and old–when marketing their practices. In addition to electronic communications and social media tools, ODs should look anew at traditional marketing vehicles like direct mail, “snail mail” and newspaper ads that have fallen from favor. As electronic communications have proliferated, legacy marketing tools can cut through the clutter. Re-employ legacy marketing, Dr. Gerber recommends, and you could see dramatic results.

Gary Gerber, OD, is Chief Dream Officer at The Power Practice in Franklin Lakes, NJ. To contact him: info@powerpractice.com

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