Peter H. Kehoe, OD, FAAO, of Kehoe Eye Care in Galesburg, Ill., advises ODs to ask about a patient’s passions in lifestyle activities–then take 30-90 seconds to prescribe and describe brand-specific products to meet their active needs. Make sure your patient gets the best.
ACTION POINTS
RX TO A PATIENT’S PASSIONS. Ask what they love to do; choose a solution that helps them in their life activities.
BE BRAND SPECIFIC. Know the benefits of each product; Rx optical products by brand name so your patients get the best.
ENHANCE LIVES. Create happy patients with unique and differentiated products with unsurpassed performance.
Peter H. Kehoe, OD, FAAO, owns Kehoe Eye Care in Galesburg, III. He is a past-president of the American Optometric Association and was instrumental in the development of the InfactSEE Program. To contact him: PHKehoe@AOA.org.
