By Nancy RausmanSmall business owners, like independent ODs, are frequently pitched by search engine optimization consultants. Here’s how to make a smart...
By Gina Wesley, OD, MS, FAAOMaking patients comfortable--from making registration fast and easy to offering refreshments in your optical--can generate referrals. Pay...
By Alan N. Glazier, OD, FAAOA practice blog can boost awareness of your practice—and referrals. Use your blog to interpret eye health...
New This Week Can Your Practice Serve a Changing American Culture? Scott Jens, OD, FAAO, of Isthmus Eyecare in Madison, Wisconsin, encourages...
Asked about the optical dispensary nicety that makes the most difference to the patient experience, 50 percent of readers cite ample counter...
Someone on staff or even the doctor posts every day to one or more social media sites Once a week someone from...
By Gregory D. Foley, ODCommunities change—and you need to change with yours or perish. Assess the demographics and lifestyles of your patient...
Asked about their most effective employee training tool, 50 percent of ROB readers cite job shadowing while 25 percent say there is...
Full-length mirrors Soft, complimentary lighting Ample counter space with seating for patients to work with opticians Seating for accompanying friends and family
By Charles B. Brownlow, ODUnderstand the difference in coding between medical, non-medical and routine examinations--and train your staff to understand these differences...
New This Week Multifocal CLs: Comfort & Adaptation vs. Visual Performance Mike Rothschild, OD, and Amir Khoshnevis, OD, discuss working with new...