New This Week
Can Your Practice Serve a Changing American Culture?
Scott Jens, OD, FAAO, of Isthmus Eyecare in Madison, Wisconsin, encourages optometrists to embrace diversity in a changing American populace. He recommends participating in community-based programs (like AOA’s InfantSEE) that demonstrate the full scope of what ODs do, and that help to welcome new and entire families to the practice.
>>READ MORE >>
Coding & Billing
Examination Coding Clarification: Medical vs. Non-Medical vs. Routine
By Charles B. Brownlow, OD
Understand the difference in coding between medical, non-medical and routine examinations–and train your staff to understand these differences–then create corresponding office policy to guide coding. >>READ MORE>>
Staff Management
Staff Performance Booster Shots: Continuously Evaluate Progress and Review Annually
By Larry Golson, OD
Boost employment performance to greatness–with the help of employee reviews. Performance improves when you appreciate staff–and also let them know where improvement is needed. >>READ MORE>>
Office Environment
Patient Education: There’s an App for That (Eye Doctor)
By Steve Vargo, OD, MBA
Mobile devices like electronic tablets and smartphone–when loaded with helpful apps–can be used to educate patients about eye health and facilitate better doctor-patient communication. >>READ MORE>>
ADVERTORIAL
CareCredit Unveils New Logo as Part of 25th Anniversary Celebration
As part of its 25th anniversary celebration, CareCredit is introducing a new brand image, which consists of a new logo, icon and tagline: “Making care possible…today.” While CareCredit, a healthcare credit card, continues to focus on patient satisfaction, access to care, and ease of use, the new branding look more closely represents the key role of CareCredit in the lives of 20 million patients over the past 25 years. >>READ MORE>>
ROB Fast Fact
What Reading Materials Do Your Patients Prefer in the Reception Area?
News magazines are the dominant reading choice of patients, according to Jobson Optical Research’s Waiting Game report. If broken down into age and gender, both men (56.1 percent) and people over the age of 55 (54.4 percent) say
that they like news magazines more than women (47.0 percent) and the younger age groups. Interest in news magazines actually increased with age where ages 18 to 34 preferred news magazines the least (48.4 percent).
Click HERE to read more from Review of Optometric Business professional editors Carole Burns, OD, FCOVD, and Mark Wright, OD, FCOVD, on keeping patients comfortable while they wait for their appointment.
In Brief
Essilor of America Announces Series of Independent ECP Forums
Essilor of America announced that it will host four independent eyecare professional forums in October. The invitation-only “Optometry2020” gatherings are designed to discuss the state of the industry and to hear from optometrists about their business, as well as the challenges and opportunities that they face in an evolving independent optometric profession. >>READ MORE>>
Transitions Optical Offers ECP Multicultural Knowledge Test
Transitions Optical, Inc., has introduced a new, interactive quiz, challenging eyecare professionals to find out if they’re prepared to meet the needs of their culturally diverse patients. Available through the Transitions Cultural Connections program, the quiz can be accessed free-of-charge at MyMulticulturalToolkit.com/Quiz. >>READ MORE>>
ROB Poll Results
Readers Cite Job Shadowing as Most Effective Employee Training Tool
Asked about their most effective employee training tool, 50 percent of ROB readers cite job shadowing while 25 percent say there is nothing like on-the-job teachable moments to get an employee up to speed. Another 25 percent say vendor-assisted education is most helpful.
