By April Jasper, OD, FAAOPromote your practice and educate your community about your products and services with patient testimonials--on video and in...
By Pamela Miller, OD, FAAO, JDAngry patients sometimes initiate lawsuits. Lessen risk to your practice by responding appropriately when problems arise.
By Richard W. Baker, ODSpecialty contacts are a practice niche with potential for substantial profit--if you partner with the right contact lens...
New This Week Implement Smart Marketing to Your Patient Base Laura George, director of marketing at Draisin Vision Group, in Charleston, SC,...
Asked about the most challenging aspect of electronic health record implementation, 36 percent of readers say training doctors and staff to use...
1. I couldn’t ask for a better staff–they are high-achieving self-starters whom patients love 2. I’m mostly satisfied with my staff but...
By Charles B. Brownlow, ODConsistent, quality record keeping streamlines your billing and coding process--and improves revenue flow. Here are practical steps to...
By Ally Stoeger, ODTake time to ask your patients about their eye health and vision needs—and be hands-on in working with your...
Forward-thinking ODs provide fresh ideas. They are the focus of our second annual Optometric Business Innovators report from Vision Monday and Review...
By Lori Palmer, ODUtilize your practice management system to facilitate coding and billing. Then, to maximize this function, file your claims electronically.
New This Week Fine Tune Your Practice to Your Community Mike Rothschild, OD, and Amir Khoshnevis, OD, discuss how vital it is...
Asked how heavily they use social media to promote their practice, 32 percent of ROB readers say the doctor or a staff...
1. Training doctors and staff to use properly and consistently 2. Meeting federal Meaningful Use requirements 3. Choosing the right system for...