Asked what most drives second-pair sales, 58 percent of ROB readers cited the important role played by doctors prescribing additional eyewear in...
1. Patients coming in late for appointments 2. Errors, miscalculations or poor planning by staff of patient appointment timing 3. Under-staffing such...
By D. Penn Moody, ODTrial contact lenses offer several key advantages. First, you can utilize them to overcome patient hesitancy, then readily...
New This Week The Value of Peer-to-Peer Business Groups D. Penn Moody, OD, of Moody Eyes in Indianapolis, Ind., recommends that colleagues...
Asked about the most common reason that patients leave their practice, 42 percent of ROB readers cited patients who are unable to...
Doctor prescribing additional eyewear in the exam room Hand-off to opticians who reinforce the doctor’s prescription Second-pair discounts and other marketing strategies
By Nathan Bonilla-Warford, ODOnline networking helps you make professional connections and share practice pearls. Go a step further with in-person face time...
By Eric Botts, ODTreating external ocular infections is a practice builder. Coding correctly and processing billing efficiently makes it profitable.
New This Week The 1-2-3’s of a Successful Therapeutic Practice Art Epstein, OD, FAAO, chief medical editor of Optometric Physician, describes the...
Asked what seems to most motivate superior employees, 72 percent of ROB readers cited a genuine love of serving patients. Twenty-two percent...
1. Relocating 2. No longer can afford your services or simply no longer want to spend the money 3. Dissatisfaction with your...
Review of Optometric Business and Vision Monday present the 2012 Optometric Business Innovators. Each month for the rest of the year, ROB...